Feature: LWC Studios' new podcast launches / Parcast union threatens to strike / Substack poaches Patreon's podcasts

Plus, Sounds Profitable: what ad buyers actually want, how to pitch to Podcast Movement, and Rephonic weighs in on YouTube in podcasting

Inside.com Part of   Network April 05, 2022

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FEATURE: "How to Talk to [High Achievers] About Anything"  The new show from LWC Studios released yesterday. Host Stevon Lewis will talk to Black and brown professionals who have reached excellence despite challenges, thus helping listeners learn how to do the same for themselves. In 15-minute biweekly episodes, the show will explore intimate themes such as impostor syndrome, perfectionism, toxic positivity, the dark side of humility, transitioning into a new career, fear of failure, and especially how success is defined. I had a chance to hear more from host Stevon Lewis and producer Virginia Lora about why they believe this podcast delivers meaning now:  Stevon: I think this is the right time for this podcast because the population is becoming more educated and more diverse. We're in a time when barriers are being broken; we have the first woman and first woman of color to become Vice President, and a Black woman is set to take a seat on the Supreme Court. Traditionally white and male spaces are about to have an influx of individuals that don't fit prior standards, and those individuals need to know that they're in the right place and that their prior absence is more the result of a non-conducive environment than their lack of belonging.  Virginia: The show is being shaped in no small part through the experience of our guests and listeners. We hope each episode is an opportunity for us to celebrate the achievements of Black and brown folks, reimagine the possibilities when we feel stuck, and remind us of our agency.  Thank you, LWC Studios, for all that you do!

The union representing Spotify's Parcast employees say they are "willing to walk" if the streaming app continues to stall negotation talks. Bloomberg reports that 96% of its members have authorized to strike. Inside Radio covered this news in a non-paywalled article. More: Refresher: In Sept. 2020, Parcast became the third Spotify-owned network to start unionizing. Workers formed the union with the Writers Guild of America, East.  While the union was recognized, progress toward any deal on the contract has been slow in the past year and a half.  The outstanding issues in the contract negotiations include diversity on the staff, control of intellectual property rights, and compensation.  Writers Guild of America-East shared last month that Spotify rejected the union's proposal that "half of all job candidates" that pass the recruiter phone interview stage for job openings be from an "underrepresented group."

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The newsletter platform Substack has poached four Patreon-hit shows from the membership platform, Bloomberg reports. Substack also recently launched an app in the Apple store with a built-in podcast player. More: The podcasts that are moving from Patreon to Substack include "The Fifth Column," "American Prestige," and "Tangentially Speaking." Substack Chief Operating Officer Hamish McKenzie said that the newsletter platform is focusing on recruiting programs "primarily interested in subscription" over advertising. McKenzie also said that they're offering the creators "ownership of their subscriber lists." The Verge's Hot Pod posits that Substack probably offered upfront payment to the creators to make it worth their while. Substack also published a blog sharing how podcasting on the platform can work in creators' favor.

PODS ON THE BLOCK  "Rocketship.fm" is a podcast explaining concepts for those working in tech, sharing stories and insights to inspire and change the way they think of business and products. It recently returned for season 12, featuring a narrative-driven journey through the world of Web3.  "The Man Enough Podcast" explores what it means to be a man, or more importantly, to be a human today. Hosts actor and author Justin Baldoni, author Liz Plank, and producer Jamey Heath engage in conversations around masculinity and its relationship with body image, fatherhood, and sex.  "Return to the Shadows with Katherine McNamara and Dominic Sherwood" is a podcast about rewatching the fantasy show "Shadowhunters." They analyze episodes, share behind-the-scenes memories, and talk to cast, crew, and fans about memories.

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PODCAST EVENT UPDATES Podcast Movement President Dan Franks is joining the BIPOC Podcast Creators to talk about "how to pitch a winning conference talk" on Thursday at 8 p.m. ET.  Manchester has a Meetup group, functioning virtually and in-person, which is hosting a QnA on "demystifying the steps to starting" a podcast.  The ARIAS (Audio and Radio Industry Awards) announced their 2022 nominations.

QUICK HITS  Rob Rosenthal tells podcast editors to remember the breaths when it comes to digital audio editing.  Vox Media's "Today, Explained" launched on public radio stations across the USA.  Krystina Rubino wrote for Sounds Profitable about what podcast ad buyers "really really want:" among others, it's pricing that has to evolve and more control over factors like frequency and competitive separation.  PodMachine is a new tool to produce, grow, and manage podcasts. Its pricing starts from $49/week.  Sony Music is launching a new movie podcast with BBC alumni Mark Kermode and Simon Mayo.  Rephonic weighs on if podcasts should or should not YouTube, sharing that the searches for the term "podcast" have been growing on the Rephonic platform.

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This newsletter was curated by podcast geek and marketer, Shreya. She loves storytelling in all forms but podcasts are her favourite. A resident of Vancouver, her favorite podcast genres are sci-fi, comedy, TTRPG, and a combination thereof. Follow her adventures on Twitter. Do you or anyone you know host an indie podcast? Hit reply to tell me about it. I might feature it on Pods On The Block!     Editor Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford.

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