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How to close on 7 figures of funding in under 72 hours


How to close on seven figures of funding in under 72 hours
Verma Farms is a high-end CBD brand, founded in 2019. By 2021, founder AJ Agrawal was looking to expand Verma Farms' offerings and reach by acquiring Gen Z-focused CBD company Penguin.

Like many founders, AJ needed capital to grow on his terms—and on a tight timeline.

"We looked at VC funding, we looked at loans, and none of this was able to get the deal done on time."


He needed over seven figures of funding within 72 hours or he would miss the very M&A opportunity he knew Verma Farms needed. With no other financing options able to hit the deadline, AJ remembered Pipe—the world's first trading platform for recurring revenue. Within 24 hours of signing up and connecting their accounts, AJ was approved to trade.

By trading Verma Farms' recurring revenue streams on Pipe, AJ was able to secure the needed capital to close the deal by the deadline with:

✓ No loans

✓ No restrictive covenants

✓ No equity dilution

Verma Farms and Penguin continue to use Pipe to fund marketing initiatives and growth.

"I think Pipe is a game-changer in the funding space and allows entrepreneurs to access tools that we've never had before. Since our deal with Pipe, we've grown a high percentage month over month. Now, we use Pipe every single month."

AJ Agrawal
Co-Founder and CEO, Verma Farms & Penguin

If you have recurring revenue, Pipe can give you direct access to up-front capital for growth whether you want to replace equity and debt financing or use them side by side in your capital stack.

VC-backed and bootstrapped companies in industries as diverse as SaaS, D2C, insurance, healthcare, real estate, professional services, media and entertainment, and more are using Pipe to grow on their own terms.


Whether you need to:

  • Finance an acquisition

  • Grow your team

  • Ramp up your marketing budget

  • Expand into a new market

  • Or anything else you need to scale your business

Pipe gives you access to the up-front capital you need to make it happen.

Ready to turn your recurring revenue into up-front capital? Sign up to get started.

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