Ledger, the French wallet company, announced a partnership with The Sandbox to educate people about crypto security. More: - Ledger will set up a virtual office in The Sandbox where people can learn about cryptocurrencies and security.
- Ledger CEO Ian Rogers said," The reality is that educated people become Ledger customers, and so we just want to make sure that all people have all the education they need to be safe and to properly manage this incredible right and freedom that they have of self-custody."
- More details of the partnership will be disclosed at a later date.
- In March, The Sandbox also partnered with World of Woman to offer women an opportunity for crypto and blockchain education.
- The Sandbox also offered a $25M grant to help fund the foundation over the next five years with a goal to open opportunities for women representation in NFTs and the metaverse.
Coin Telegraph | |
Cosmic Wire, a Web3 technology leader, has partnered with Dubai-based ArtsGalore to launch NFTs in virtual worlds. ArtsGalore develops customized automotive and fine art. More: - ArtsGalore, founded by Mohamedali Rashid, is launching the World's First Luxury Fine Art NFT Experience.
- He explains, "Ultimately, the vision at ArtsGalore is one built out of pure passion. I realized that art metamorphosed as we see it today in the blockchain, or more specifically in this new creator economy."
- The partnership will bring collections from artists to the virtual world so that buyers can gain access to exclusive NFTs in an immersive environment.
- The goal is to bring the entire collection to the metaverse and give pass holders access to a global network of physical ArtsGalore satellite installation sites.
- Cosmic Wire will be responsible for the creation, launch, and distribution of NFT tokens and other digital assets such as photographs, iconic items, and more.
Yahoo Finance | |
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Big brands and agencies are starting to explore opportunities in the metaverse space, from training and education to remote collaboration. Here is a list of 10 companies that are leveraging the virtual reality platform for workplace efficiency and more: - Accenture: The company built virtual offices or digital twins of its physical offices within Microsoft's AltspaceVR to bring together its 700,000 global employees for collaboration and networking in a remote setting.
- This year alone, 150,000 new hires are working from the company's virtual offices, which are being used to train and learn new skills.
- Havas: In February, the company announced opening a virtual office in The Sandbox for $130,000. The digital space will be used to launch content, animation, gamification, conferences, events, and more.
- IW Group: The firm launched a virtual office on Spatial, which consists of a lobby and gallery area that will feature campaigns. Spatial's metaverse platform allows users to pull images in 3D for remote collaboration.
- Mediahub: The virtual office launched in Decentraland in an effort to recruit talent and show its clients the true potential of metaverse for enterprise applications.
- Media.Monks: In 2020, the company built a digital twin of its physical office in Minecraft. The agency has hosted the virtual Post Malone concert with Pokemon collaboration, a half-time interview during an NBA game, and more.
- Other agencies that have opened a virtual office include Movement Strategy, R/GA, SCS, VCCP, Virtue, and Wunderman Thompson.
Adage | |
Volkswagen South Africa launched an integrated metaverse campaign to promote its new Polo IQ.DRIVE model. More: - The campaign will promote safety and intelligence features by bringing interactive storytelling to life and releasing NFTs.
- The NFT treasure hunt winners will win virtual prizes, including a PS5 and tuition, from Volkswagen Advanced Driving Academy.
- Bridget Harpur, head of marketing for Volkswagen, said: "We're very proud of this gamified and immersive campaign as it delivered unprecedented consumer impact while propelling Volkswagen and its audience into a new world. It's not just watchable – it's playable. And it's a great example of the intersections of engagement and entertainment."
The Drum | |
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Today, Unreal Engine, the 3D software and development tool behind games like Fortnite and The Mandalorian TV show, unveiled its newest update, Unreal Engine 5 (UE5). It has been eight years since the company last issued a major update to its software. The announcement marks a significant development for metaverse UI's future texture, depth, and realism. More: - Major updates include more detailed 3D renderings that foreground texture over rigid, geometric shapes.
- Upgraded UI technologies such as Lumen and Nanite will provide further nuance to renderings.
- Lumen helps the lighting look and feel more lifelike.
- Nanite affords artists precise tools for rendering realistic textures in 3D.
- Unreal Engine is the second most popular gaming engine.
- UE5 is free to download and use.
- The company will take a 5% cut on products that gross over $1M.
- The upcoming Witcher video game and the new Tomb Raider game will both be built using UE5.
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Chipotle announced that the fast-casual chain has partnered with Roblox to marry metaverse game-play with real-life prizes. The Chipolte Burrito Builder will debut on April 7 (aka National Burrito Day) at 3:30 p.m. PST. The game, which asks players to enter the metaverse to fulfill special burrito orders, will reward the first 100,000 successful burrito rollers with a free entree from the restaurant. More: - Between April 7 and April 12, a real-time leadership board will reward the top five burrito-rollers with free burritos for a year.
- The new marketing venture will encourage metaverse users to partake in the burrito-rolling simulator to win prizes, including accumulating the company's proprietary currency, "Burrito Bucks."
- Chipotle is one of the first brick-and-mortar restaurants using metaverse-native marketing to blur the lines that separate the metaverse from real life.
- Further engagement strategies include more realistic surroundings that mimic the company's first restaurant in Denver, Colorado.
- Because the first Chipotle opened in the 1990s, players will play in '90s-style uniforms.
- Players can also unlock other '90s fashions, including "Chipotle Cheese Frosted Tips" or "Chipotle Foil Fanny Pack."
- The game requires players to complete customer orders correctly and within an allotted time or lose the game.
- Side quests will also allow players to deliver burritos.
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Quick Hits: - Epic Games has released a new smartphone app called RealityScan, allowing users to project 3D objects into their physical surroundings.
- Urban planners and policymakers in Orlando, Florida, have partnered with Unity to create a 3D holographic model of their city. The holograph and immersive-LED surround will help investors and government officials make real-world decisions by running simulations that could help predict physical outcomes.
- The immersive technology company Threekit has announced new augmented reality products to help companies boost e-commerce sales. The new features include virtual try-on of luxury clothing brands and immersive, in-home product movement, especially relevant to furniture companies.
- According to a recent poll, current and potential metaverse users are most concerned about "data privacy and security."
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| | Gia Mattu is based in Calgary, Alberta. She is an entrepreneur with experience in climate technology, drones, AI, machine learning, and blockchain technology. When she's not working, she loves to hike the Canadian Rockies, try new cuisine, and travel. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
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