Spotlight: Juleyka Lantigua of LWC Studios / YouTube Slightly Overtakes Spotify / "Basic!" Launches

Plus, "Reply All" co-hosts to leave, The Podcast Show's schedule announced, and last day to apply for Latinx Lab approaching

Inside.com Part of   Network May 19, 2022

Presented by

Now that I'm doing more interviews, starting with the Spotlight Series on BIPOC Women Entrepreneurs in Podcasting, I'd love to know where you would prefer I place them in the newsletter. Thank you!  Where would you prefer I place an interview? At the very start At the very end

SPOTLIGHT SERIES: BIPOC WOMEN IN PODCASTING – JULEYKA LANTIGUA Juleyka Lantigua is the Founder and CEO of LWC Studios, an award-winning digital media studio whose original work reaches rising audiences with programming that has a social-justice vein. She created and executive produces "70 Million," the first open-source solutions journalism podcast chronicling how locals are tackling jail reform around the country.  Shreya Sharma (SS): Do you think the talk of diversity in podcasting is performative or even moving in that direction? Juleyka Lantigua (LW): I don't think talk of diversity in podcasting is performative, but I do think the talk is not backed up by resources — money, staff — which would make it an actionable reality. Diversity is also not scaled appropriately or in ways that can yield long-term effects. A training here, a workshop there, a social media campaign on special months — none of that adds up to lasting change. SS: Why does podcasting need more representation? LW: Podcasting needs to be more inclusive, so we benefit from the widest possible array of talent in our industry. SS: What are the measures and actions the podcasting industry needs to undertake to walk the talk of diversity, equity, and inclusion? LW: Podcasting can do many things to show that it's serious about inclusivity, starting with investing in shows made by BIPOC and other folks for rising-majority audiences in significant ways. Studios can also create talent pipelines from entry-level to executive-level positions for people from underrepresented groups.  SS: What's the gap in the industry that LWC Studios is hoping to fill?  LW: We're not trying to fill a gap. We're trying to create space for storytellers who have for too long been relegated to the margins. SS: What message would you like to share with young BIPOC women in the podcasting space? LW: Welcome! We've been waiting for you!

A message from WAVVE Make Your Audio Easier to Find and Consume on Social Media. 53% of consumers engage with a brand after viewing a video on social media (BrightCove, 2021) If you’re a podcaster like us, the last thing you want is to spend all this time creating, recording, editing and publishing your podcast only to see your listening metrics stay flat.  That’s why we created Wavve. With Wavve, create eye-catching videos and sharable transcribed clips of your audio for any social media platform.  Wavve is for you if… you want to save time and money extending your show’s reach you want to encourage new listeners to download your show you want to post on any social platform, including Facebook, Instagram, TikTok, Twitter, YouTube, Linkedin, Pinterest, and more. Inside.com subscribers get 50% off any paid plan for three months using the code INSIDEWAVVE50.  Try For Free Today

YouTube is the most used podcasting platform, overtaking Spotify by a small margin in the U.S. Cumulus Media and Signal Hill Insights' Podcast Download Spring Report 2022 presented further insights on listeners.  More: When considering the most used platform for overall listening, 25% of the respondents picked YouTube, and 23% picked Spotify. In this year's edition, the survey expanded the definition of podcast audience to include those who "watch rather than just listen."  Six out of 10 weekly listeners said they preferred podcasts with video. For this, YouTube was preferred over Spotify. Among Podcast Newcomers, Spotify and YouTube are the preferred platforms, while listeners who've been listening for 4+ years prefer Apple Podcasts.   When it comes to advertising, listeners "prefer funny and entertaining ads" but recall hearing more rational ads that focus on communicating product features.

PODS ON THE BLOCK  "Basic!" is a new podcast that presents the unofficial history of cable TV. Each episode is a behind-the-scenes look at shows that were popular back in the day "when cable was cool."  "UnFictional" is a podcast about the ways life in the Anthropocene has changed since the pandemic began. Each episode puts the listeners into the shoes of different people and their experiences. I loved the episode on "Los Emprendedores," the street vendors of LA.  "Sounds Of Disney" is an immersive audio experience of the Disney theme parks and resorts. This is for all the fellow Disney fans out there!  Thank you to Lauren Passell for sharing this on her newsletter Podcast the Newsletter.  "Threshold," which shares stories about people and our planet, released an episode on the "Prayers of Steel III." The episode considers the effects the steel industry has had on the climate.

A message from ADOBE EXPERIENCE CLOUD 5 ways to create amazing experiences from data. In order to help create meaningful customer experiences, businesses need to measure content performance and customer behaviors. They then use that experience-centric data to deliver even better customer experiences in the future. Mastering this virtuous cycle is critical to your success. Read Feeding the Content-Data Loop to learn about the five ways to maximize your experience-centric data: Let data be your guide when creating and placing content. Mind your KPIs to determine content value. Centralize and standardize data for marketers and IT. Reuse content, don't recreate it. Use content and data to meet the needs of every channel. Fill out this form to view the article. Get Started

PODCAST EVENT UPDATES The Podcast Show, which is happening in London May 25-26, has released its full schedule. Get tickets here.  The NPR and LAist virtual lab for Latinx Creators, which is going kick off in mid-July, will be accepting applicant pitches till May 25. The program will offer training, resources, and opportunity for pan-USA finalists.  On May 26, SoundPath is hosting a webinar for DIY Marketing for Independent Podcasts.

QUICK HITS  Trying to deliver on big expectations with a small team or budget? Use this worksheet to learn how you can do more with less.*  Alex Goldman and Emmanuel Dzotsi, the "Reply All" co-hosts, are leaving. In their wake, they leave doubts as to whether the show will go on. Here's what the people (of Reddit) are saying about it.  Frank Racioppi talks about how and "why plagiarism in podcasting can damage the industry." Nick Hilton explains the importance and steps to understanding a podcast's realistic audience size.   Not directly podcasting related, but given all this YouTube talk: YouTube released a feature that highlights the most replayed parts of videos.  *This is sponsored content.

Upcoming events at Inside: May 24 - Meet Our Fund 3 (Register Here) May 31 - Ethereum Merge with Anthony Donofrio (Ethereum) (Register Here) June 01 - Selling Consumer Goods in Web3 (Register Here) June 09 - June 12 - Consensus 2022 by CoinDesk - The only festival exploring all sides of crypto, blockchain, Web 3 and the metaverse. Use code INSIDE for 20% off. (Register Here) * June 09 - Empowering Content Creators with No Code (Register Here) June 15 - Need To Know NoCoder - Artem Harutyunyan (bardeen.ai) (Register Here) June 16 - Future of the Art Market (Register Here) June 23 - The Future of Open-Source Software Security (Register Here) June 30 - HR Strategies to Retain Remote Employees (Register Here) *This is a sponsored listing.

This newsletter was curated by podcast geek and marketer, Shreya. She loves storytelling in all forms but podcasts are her favourite. A resident of Vancouver, her favorite podcast genres are sci-fi, comedy, TTRPG, and a combination thereof. Follow her adventures on Twitter. Do you or anyone you know host an indie podcast? Hit reply to tell me about it. I might feature it on Pods On The Block!     Editor Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford.

Amplify your audio content with Wavve. Use code INSIDEWAVVE50 for 50% off any paid plan for 3 months.

Your business has needs. Experience Cloud has your business solutions.

767 Bryant St. #203, San Francisco, CA 94107 Copyright © 2022 Inside.com

Did someone forward this email to you? Head over to inside.com to get your very own free subscription! You received this email because you subscribed to Inside Podcasting. Click here to unsubscribe from Inside Podcasting list or manage your subscriptions.