3 tips to create content that performs (no matter the channel)

Hi there,

High-quality content is packing a bigger punch than ever.

From Google's Helpful Content Update to its Quality Score for paid search, all signs point to prioritizing quality if you want to amplify your results.

Today, I'll show you how to use Semrush to create content that will stand out in organic, paid, and social channels.

Tip 1. Optimize your organic content for users AND Google

Optimizing content for both users and search engines is the best way to ensure it reaches the largest possible audience.

Semrush's SEO Writing Assistant can help you produce text that gets the job done:

Make your copy SEO-friendly with quick tips about which keywords to include and how to optimize images, tags, and links

Create engaging, easy-to-understand content every time with real-time recommendations as you write

See content variations with our rephraser tool that instantly rewrites, simplifies, summarizes, and expands selected text

Evaluate your tone of voice and flag potential plagiarism before you publish

Optimize my content

Tip 2. Enrich your paid content

Targeting the right keywords with the right paid copy and landing pages is crucial for maximizing advertising performance and your ROAS.

Try Advertising Research to amp up your paid search campaigns:

Find inspiration to create or improve content with the Positions report. Uncover the keywords your main competitors target and the landing pages they use to get to Position 1.

Stay up-to-date with the competition's latest campaigns with the Position changes report. Spot new keywords they target and the landing pages that rank for them.

Take a peek at the top-performing ads your rivals use with the Ad copies report. View examples of live ads and see how many keywords trigger each.

Bonus Tip: Check out the AdClarity app to dissect competitors' display, social, and video ad campaigns and fine-tune your own approach.

Learn from my paid search competitors

Tip 3. Create targeted content on the right platforms

Knowing your audience (or who your competitors are connecting with) will help you choose the right topics, format, platform, and channel to make the biggest impact.

One2Target, our new tool in .Trends, makes it easier than ever to research and analyze your audiences on a deeper level, so you can improve segmentation and strengthen your marketing strategies.

Add up to five competitors and get insights on audience age, location, employment status, and other demographics.

You can even find out what social platforms they prefer—PLUS their main interests.

Analyze my target audience

Until next time,

Erika Varangouli
Head of International Brand

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