Magic's most important theoretical work is back in print.

"Of the handful of magic's most important theoretical works, none is more important than THIS. It's a roadmap to how to create REAL MAGIC." -Jamy Ian Swiss  https://www.penguinmagic.com/p/6982 "One of the honors I've had in my life is to have known Jay Marshall, who absolutely loved magic books. Over the decades I knew Jay, he very rarely recommended any magic book to me. Except for one time. He came back from FISM, he walked in the door of Magic Incorporated, opened up his suitcase took out 2 books, set them on the counter in front of me. Didn't say anything else other than READ THESE, then he walked out. I picked up the books. One of them was the Five Points in Magic, one of them was The Magic Way. Magic Way indeed. It has led me to be a better magician. It has improved the way I construct my magic. My oil and water Neomix would not EXIST if I had not read the magic way. If you embrace what Juan teaches, if you live what you learn, it will make you a better magician. Your audiences will no have any concept of how your magic is done. And for that, your audiences will be perpetually grateful to you, and we should be perpetually grateful for Juan for the theories he has taught us. Get the magic way, and embrace it. You WILL become a better magician for reading it. And if you think I don't embrace it myself, I even went to the effort of making a wristband that says 'la via magica' which is 'the magic way'. And I wear it every day. That's how meaningful the magic way is to me. Get the book, and you will see how meaningful it will be to you, and to your audiences." -Jim Krenz  There are tricks, and there is Magic. This is Magic. You hear a name like Juan Tamariz thrown around as the GOAT, and so you watch him. You may think.. well.. with practice I could do that. But it's not until you go inside his mind, and learn the things you DIDN'T EVEN REALIZE he was doing that you go numb, curl into a fetal position, suck on your thumb tip as you rock back and forth crying, "I'm not worthy.." This book lays out Juan's inner thoughts on magic. It's his roadmap to the spectator-mind, and how to play puppet-master with it. It comes complete with tricks in case you're allergic to theory, but then, this really isn't for you anyway. Think I'm exaggerating? Far better magicians than me are saying far bolder things about this book... "This book is an experiential map of the audience's mind. It will take your performance to the next level." -Michael Weber  "Juan Tamariz will fool you. And that's because he knows how you think. He knows the questions you ask yourself about the magic you just saw. And one by one he answers those questions in a way that leaves you baffled long after the performance is over." -David Britland  "Juan Tamariz is not only like a brother for me since so many years, but a real mentor at the same time. This book is a wonderful travel thru magic, and whatever is your level, from beginner to advanced magician, your magic will be much better at the end of the journey." -Gaetan Bloom  "If you want your magic to be stronger, more impossible, more real, The Magic Way is your way." -Miguel Angel Gia  "One of the most powerful books put out on magic and mentalism. It's the way we think about magic." -Paul Draper  "The Magic Way is Juan Tamariz's most insightful look into the effect, and into what makes magic effective and deceptive. Dropping the spectators in a bubble with no exit producing the sensation of true magic. This has found its way into the repertoires of some of the most brilliant performers in the world." -Rafael Benetar  "Juan Tamariz is the Leonardo Da Vinci of our time." -Christian Engblom  "Tamariz's theory eliminates all possible solutions, leading the audience across the rainbow into WONDERLAND." -Roberto Giobbi  Take your magic to the next level here: https://www.penguinmagic.com/p/6982 Acar PS: Where do young botanists learn about citrus? A lemon tree school. Copyright © 2023 Penguin Magic, All rights reserved. You are receiving this newsletter because you signed up at PenguinMagic.com or opted in while placing your last order. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.