What happened: By 2024, there will be an estimated 1.7 billion active mobile AR user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. In 2023, the worldwide number is estimated at 598 million, according to ARtillery Intelligence's recent report. Why it matters: The rapid growth of mobile AR user devices is a sign of the increasing popularity of this technology. Mobile AR allows users to interact with digital content in the real world, which can be used for various applications. For example, mobile AR can be used for education, training, and marketing. Where to see the impact: The impact of mobile AR is already being felt in several industries, including retail, healthcare, and tourism. Mobile AR is also being used in the workplace for training and collaboration. For example, AR can train employees on new procedures or collaborate with colleagues worldwide. The fastest-growing AR compatibility in the smartphone landscape is with Snapchat, Facebook, and web AR, according to ARtillery Intelligence's Mobile AR forecast.
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 Apple is expected to announce the headset at its annual WWDC show in June.Photographer: David Paul Morris/Bloomberg Apple is preparing to launch its mixed reality headset in June 2022, targeting a $3,000 price point. The headset is expected to have optimized versions of existing Apple apps and will be able to run multiple apps simultaneously, blending VR/AR to create an immersive 3D experience, Bloomberg reports. More: - Key features include Safari, Calendar, Files, Mail, Music, News, Photos, Reminders, TV, and Weather, alongside new applications such as Fitness+, Apple Books, a camera app, a wellness app for meditation, and Freeform collaboration.
- Apple has reportedly been working with developers to optimize their software for mixed reality, including gaming apps.
- With a dial to switch between VR/AR, Apple will aim to sell the headset as a versatile gaming, fitness, work, and sports device while promoting its 3D interface as a unique selling point.
Zoom Out: - The headset's unveiling is planned for Apple's Worldwide Developers Conference, emphasizing the company's commitment to attracting app creators to the platform.
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According to its Tech Trends 2023 report, Deloitte Insights predicts the metaverse will be an $80B market by 2024. Virtual interfaces are transitioning from technology toys into technology tools, and new business models are following closely behind. More: - The NAB Show tackles the metaverse issue with sessions, roundtable discussions, and exhibitor displays.
- Creative uses of the metaverse could include scented packs connected to VR headsets, AI-powered AR shopping experiences, and interactive haptic gloves.
- Sinclair Broadcast Group and Deloitte plan to launch a new metaverse sports fan community driven by a 3D creation tool.
- Experts suggest that those interested in the metaverse start with strategy, whether the goal is to develop new revenue streams or improve production operations.
Zoom Out: - Although there are challenges, the industry looks ready to take strides toward delivering deeply immersive entertainment.
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 Meta is looking to give its Quest virtual-reality headsets a boost. Photo: META/Via REUTERS Meta Platforms Inc. has opened its Horizon Worlds VR app to teenagers ages 13-17 in the U.S. and Canada. The move is part of Meta's strategy to boost engagement on its Quest headsets and gain traction in the metaverse, WSJ reveals. More: - Horizon Worlds' monthly active user base was just above 200,000 in February, short of the company's original goal of 500,000 by the end of 2022.
- Meta's Vice President of Horizon stated that teens and young adults are important to the service's user growth, and the company will serve this cohort first and foremost.
- Meta stated it would provide a safe experience for teens with age-appropriate default protections, including private profiles, controlled followers, and mature content ratings.
- Meta has also expanded its VR parental supervision tools to include Horizon and will garble and transform the voices of teens and adults who don't know each other.
Zoom Out: - Two senators and a group of over 70 organizations and experts on health, privacy, and children's rights have called on Meta to cancel its plans to launch Horizon to teens.
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Miami Dade College (MDC) has launched Metaversity, a digital twin campus designed to enhance learning and academic support for students through a 3D model of the College's physical grounds. MDC partnered with VictoryXR to create Metaversity, which will complement MDC's physical facilities and provide immersive and interactive experiences for students, faculty, and visitors. More: - Metaversity will allow students to join classes, attend events, take campus tours, and interact with peers and instructors in the metaverse.
- MDC aims to offer VR-enhanced courses and academic labs in the metaverse as early as Fall 2023, helping students to improve their skills.
- Metaversity will boost engagement, increase collaboration, and innovate in teaching and learning, making MDC's offerings more accessible to students.
- MDC President said the project would prepare graduates to thrive in a digital world where technology evolves by the minute.
Zoom Out: - The digital twin project offers students, faculty, and staff a unique opportunity to explore and create immersive virtual environments, fostering innovation and transformative learning outcomes.
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 Digital Twin Consortium announced expansion of Regional Branch Organizer (RBO) program to include India and Southeast Asia, critical regions for DTC and its parent company, the Object Management Group The Digital Twin Consortium (DTC) has expanded its Regional Branch Organizer (RBO) program to India and Southeast Asia to drive consistency in vocabulary, architecture, security, and interoperability of digital twin technology. DTC will work with Open Health Systems Laboratory (OHSL), Axomem, and Dell Technologies to facilitate local and regional activities in India and Southeast Asia. More: - DTC is a program of Object Management Group, which coalesces industry, government, and academia to drive consistency in digital twin technology.
- DTC advances digital twin technology in industries from Aerospace to natural resources.
- The RBOs will drive local DTC engagements and activities with regional industry, government, and academic institutions on behalf of the consortium throughout India and Southeast Asia.
- OHSL will collaborate with other RBOs to conduct local events and joint promotional activities to accelerate the adoption of digital twins across all sectors of the economy in India.
Zoom Out: - According to the founder of Axomem, a digital twin startup based in Singapore, the company is looking forward to being the inaugural RBO for Southeast Asia.
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- River City Church, based in Vancouver, Washington, has announced this August it will embark on the first-ever "mission trip to the metaverse."
- Inside Mark Zuckerberg's new ambitions for metaverse gaming, an area likely "safe" from layoffs coming this week.
- Gallaudet University, the country's oldest higher learning institution for deaf and hard-of-hearing students, participated in a demo event to test how holograms might pair with America Sign Language communication.
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 |  | Vildana is a writer at Inside.com, covering Wellness, Metaverse, and Wine & Spirits news. Besides English, she is also fluent in German. You can reach her at vildana@inside.com and follow her on Twitter. |   | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords. | |
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