What happened: At the end of its 2022 fiscal year, Apple employed 164,000 people. The headcount rose steadily over the past two decades, with every new Apple iPhone release. Why it matters: Apple is expected to begin layoffs soon, starting with some corporate retail positions. Though the total scope of the job cuts has not been disclosed, the news means that the company is joining Alphabet, Amazon, Meta, and Microsoft as tech's latest big name to eliminate positions. Where to see the impact: As reported, Apple's known cuts won't compare to the scale at Amazon (27,000), Meta (21,000), Microsoft (10,000), or Google (10,000). It is also unclear if these cuts will result in a net reduction in Apple's workforce by the end of 2023. Either scenario could prove to be a sign of more significant shifts in Cupertino. We're testing new content formats in Inside.com newsletters. Do you want to see more coverage like this? Respond to this email and let us know.
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Britain's media regulator said it has "significant concerns" that Amazon and Microsoft are illegally restricting competition in the cloud services market. The U.K. Office of Communications (Ofcom) is planning to ask the country's antitrust watchdog to further investigate the business practices of both companies' cloud units. More: - The proposed referral comes after Ofcom launched in own probe of the cloud services market in September.
- That market study uncovered "concerning practices" by tech firms offering public cloud infrastructure, such as high barriers that make it harder for cloud customers to switch vendors.
- These barriers include so-called "egress fees" that companies charge to transfer data out of a cloud. Ofcom said Microsoft and Amazon charge "significantly higher" fees than other providers.
- Ofcom believes these "hyperscalers" make it difficult for other companies to enter and compete in the market.
- Given the findings of the probe, it's referring the case to Britain's Competition and Markets Authority for further analysis.
Zoom Out: - Combined, Amazon and Microsoft claim 60% to 70% of the U.K. market share for cloud services.
- The third largest vendor, Google, has 5% to 10%.
CNBC 
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 A message from ZSCALER What's Hiding in Your Web Traffic? A vast majority of today's cyberattacks use encryption to bypass defenses. The Zscaler ThreatLabz team analyzed data from the world's largest security cloud—processing over 250 billion transactions per day—to uncover what threats are hiding in SSL/TLS. Learn how the encrypted threat landscape has evolved and what you can do about it in our recent ThreatLabz report, The State of Encrypted Attack. You’ll discover what we learned from analyzing 24 billion threats hiding in HTTPS across the Zscaler cloud. Topics covered include: - Top threat types hiding in encrypted traffic
- Which industries and locations came under fire
- Where most enterprise defense strategies fall short
- Best practices for stopping encrypted attacks using zero trust
Read the full ThreatLabz: State of Encrypted Attacks report here. Download now
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U.S. law enforcement officials have seized Genesis Market, an online criminal marketplace that sold stolen login credentials and other hacked data. The takedown, termed "Operation Cookie Monster,” involved the U.S. Justice Department, the FBI, and law enforcement agencies in Europe, Australia, and Canada. More: - Genesis Market was shut down after the FBI seized its domains under a warrant issued by the District Court for the Eastern District of Wisconsin, according to an online message.
- 119 people have been arrested and 208 properties searched in connection to the operation.
- The U.K.'s crime agency said it arrested 19 alleged users of the site on suspicion of computer misuse and fraud. It was unclear how many arrests were in the U.S.
- The Treasury Department, which was also involved, said it's likely that Genesis operated out of Russia and was on the dark web.
- The agency has sanctioned Genesis over illegal activities related to the stealing and selling of sensitive data.
Zoom Out: - The marketplace, founded in 2018, sold stolen credentials, digital fingerprints, and cookies for logins via malware-infected bots.
- Authorities have linked Genesis to millions of cyber attacks and incidents, including the 2021 breach of gaming giant Electronic Arts.
TECHCRUNCH
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Only 4% of U.S. teenagers who own a virtual reality headset use it daily, according to a new poll by Piper Sandler. The investment bank surveyed 5,690 teens for its 45th semi-annual Generation Z survey. More: - Of the teens polled, 29% said they own a VR device versus 87% who said they own an iPhone.
- 14% of the VR device owners said they use their headsets weekly.
- In the future, only 7% said they had plans to buy a VR headset while 52% were unsure or uninterested.
- The results suggest that virtual reality is still in the "early days" and VR devices are still not as important as smartphones, Piper Sandler analysts wrote.
- Meanwhile, Apple is still planning to unveil its first-ever AR/VR headset and the device's xrOS operating system at its WWDC conference in June.
Other key findings: - Piper Sandler also found that teens use Apple Pay the most of any payment apps, with 39% usage in the past month. Cash App followed at 25%
- TikTok was the most-used social platform with 37% share, followed by Snap (27%) and Instagram (23%).
- As far as daily video watching, teens spent 31% of their time on Netflix and 28% on YouTube.
9TO5MAC
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 A message from NAVAN Remote work has made team travel more important than ever for businesses. Here’s how to streamline the process. Organizing team travel can be a daunting and time-consuming task. Whether it’s for a team offsite or a networking event, networking and connecting with colleagues today means hitting the road. 74% of travelers say they are planning to attend an offsite, this is up from 65% in 2021. With Navan, companies can save time and money while enabling their teams to connect and collaborate more effectively during face-to-face meetings and events. Download the guide to learn: - Why meeting and event travel is so important for businesses
- The overly complex process that some companies employ for team travel
- How the right solution can save companies time—and money
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Tinder is developing a $500-a-month subscription service that would give users priority in feeds along with access to a dating coach and "influential members." The ultra-expensive offering, now in beta testing, could change before being rolled out to users, according to reports. More: - Called Tinder Vault, the ultra-premium version would be in addition to Tinder's Plus, Gold, and Platinum subscription tiers, the latter of which costs the most, at $30 a month.
- Tinder Chief Product Officer Mark Van Ryswyk confirmed the testing but did not provide specifics on what services Vault subscribers would receive.
- Screenshots from Gizmodo showed potential perks such as a priority pass for profile boosting, personalized concierge, and a "premium passport” to access "active and influential members."
Zoom Out: - In July, Tinder owner Match Group acquired the members-only dating app The League, which has charged upwards of $1,000 for a week of premium features.
- The purchase showed Tinder that a market exists for “high-intent members,” who are willing to pay for top experiences and matches, according to Van Ryswyk.
FAST COMPANY
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Amazon Web Services (AWS) announced a new AI accelerator that will support generative AI startups. The 10-week program will supply up to $300,000 each in AWS credits and other resources to 10 early-stage startups in the growing space. More: - To fully benefit from the program, Amazon says participating startups should have already developed a minimal viable product using a cloud-native architecture on AWS.
- Companies already developing on AWS will get the most benefit from the cloud unit's solutions architect team, it said.
- As a hybrid program, the accelerator will involve both remote communications and in-person events at the start and end of the program, including a Demo Day for investors in San Francisco.
- AWS does not invest in startups. Amazon says it will offer AWS credits along with access to AI models, customized go-to-market advice, machine learning stack optimization, and industry networking.
- Startups can apply through April 17.
ZDNET
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QUICK HITS - Quickly familiarize yourself with building on Google Cloud with real-world examples and code snippets in this Google Cloud Cookbook.*
- Silicon Valley executive and investor Bob Lee was fatally stabbed early Tuesday in San Francisco and police have not released details about a potential suspect. Lee, 43, created Cash App and Guice and was the former CTO of Square. He most recently served as chief product officer of crypto startup MobileCoin.
- Germany's data protection commissioner says the country could follow after Italy and ban ChatGPT over security concerns.
- The White House says it will not pay for a blue verified checkmark on Twitter. Other celebrities and organizations that said they won't subscribe include LeBron James, Chrissy Teigen, the Washington Post, and BuzzFeed.
- Former Google Stadia head Phil Harrison has left the company, according to Insider. Google shut down the cloud-gaming service in January after it failed to gain the user traction the company had hoped for.
- Sharpen your math, data, and CS skills with Brilliant. Quick, hands-on lessons make learning fun and easy. Over 10M+ people agree, so try it today.*
*This is a sponsored post
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 |  | Beth is a writer and editor at Inside.com covering artificial intelligence and daily technology news. She has written the Inside AI newsletter since 2019. You can reach her at Beth.Duckett@inside.com. |   | | Editor | Eduardo Garcia is a writer and editor based in New York. He is the author of "Things You Can Do," an illustrated book about climate action. Bylines in The New York Times, The Guardian, Slate, Scientific American, and others. In one of his previous lives, Eduardo worked as a Reuters correspondent in Latin America for nearly a decade. | |
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