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| 1 | | Apple is expected to unveil its mixed reality headset at the Worldwide Developers Conference (WWDC) in June, marking a bold move for CEO Tim Cook as the company enters the AR and VR space. The headset is reported to have a price tag of $3,000, making it significantly more expensive than Meta's Quest 2, the top-selling VR headset. More: - However, there is reportedly skepticism and lack of enthusiasm among the tech-buying public for mixed reality headsets and the metaverse concept.
- Apple is said to be working with Foxconn to manufacture a more affordable version of the headset in the future.
- Microsoft has shifted its focus to AI instead of augmented reality, making Apple's move into mixed reality stand out in the industry.
- The headset would be the first major product release for Apple since the Apple Watch in 2015.
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| 2 | |  What the numbers say: According to a YouGov 2022 survey, approximately 20% of adults in the U.S. and the U.K. expressed interest in metaverse travel, with visiting a destination being the top activity of interest. U.K. respondents (15%) considered attending a live concert or gig their second-most desired activity. U.S. respondents (17%) mentioned meeting with friends and playing video games as their second choice in the metaverse. What happened: The COVID-19 pandemic has pushed people to look for alternatives as many countries restricted flights, required lengthy quarantines, and demanded medical tests. The risk of catching the virus and other infections has caused people to reevaluate their typical approach to travel, even when the restrictions are not as strict. Relevance: McKinsey estimates that the travel industry is ripe for virtual disruption, and the metaverse will present more than $20B by 2030 opportunity, driven largely by inspirational advertising and virtual events. Virtual experiences have huge potential for the tourism and travel industries, with the prospect of hybrid and fully immersive digital destinations. Where to see the impact: The future travel experience will not be exclusively online or offline. Instead, we'll most likely see a proliferation of hybrid offerings, with virtual events, edutainment, and inspiration combined with physical destinations. Virtual tourism, for instance, allows travelers to explore destinations and landmarks virtually, providing a taste of the experience before making travel decisions. Ambitious travel players will shape new physical and digital realities and transform their businesses through innovation and strong execution. | | |
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| 3 | | The metaverse market is projected to reach $800B by 2025 and could transform the travel industry, McKinsey reports. The metaverse offers virtual tourism in the travel industry, allowing users to explore destinations and landmarks virtually. More: - Virtual travel experiences simulate adventures and activities and cater to a broader audience.
- Metaverse-powered customer service can enhance travel booking with personalized recommendations and real-time assistance.
- Virtual spaces within the metaverse can provide opportunities for travel advertising and sponsorship.
- Challenges in adopting the metaverse in the travel industry include infrastructure requirements, data privacy concerns, and integration with existing travel systems.
- This requires collaboration among travel companies, technology providers, and policymakers.
- The full report can be downloaded here.
Zoom Out: - SITA, an IT provider for the air transport industry, predicts that metaverse operations will be one of the defining trends over the next decade.
- The market of the metaverse in travel between 2021 and 2026 is expected to have an incremental growth of $188.24B.
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| 4 | | Gaming giant Epic Games has partnered with LEGO Group to create a family-friendly metaverse following its $2B funding round. Epic Games, known for its virtual world design expertise, teamed up with LEGO Group, renowned for its family-friendly content, to develop an enjoyable and safe metaverse experience for all ages. More: - The collaboration aims to provide a virtual adventure that captivates families and ensures a secure environment.
- The partnership addresses concerns about cyberbullying and inappropriate content in the metaverse, promoting a family-friendly digital space.
- Further details about the collaboration have yet to be revealed, but an announcement is expected soon from LEGO Group CEO Niels Christiansen.
- The involvement of established organizations like Epic Games and LEGO Group signals the growing momentum and mass adoption of the metaverse.
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| A message from our sponsor, WING VC. | | | Meet the Best Companies in Enterprise Tech: Presenting the 5th Annual ET30 The Enterprise Tech 30, now in its 5th year, identifies the best companies in enterprise tech as chosen by an exclusive group of 96 venture capitalists across 74 firms. It serves as a platform for the tech industry to identify, learn about, and build relationships with today’s most promising private companies. This year’s cohort is unlike any of the previous four. In this report you can expect: - Over two-thirds are new to the ET30.
- Nearly 30 percent of the companies on the list are in the generative AI category.
- Half are in the developer platform and tools category, an increase from years past.
- Many span multiple categories, including security, fintech, and productivity tools.
And, some of the previous year’s winners are seeing tremendous success: Of last year’s ET30 companies, one has been acquired (pending), and 20 have raised follow-on capital of $9.3 billion in total. Of the initial ET30 companies in 2019, the total valuation has increased by $264 billion since the 2019 report publication date. See the list, meet the companies and their leaders, and discover the trends at Enterprise Tech 30. | |
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| 5 | | A Virginia court is testing hologram technology for virtual witness testimony, potentially changing court proceedings across the U.S. The William and Mary Law School's McGlothlin Courtroom is testing a hologram machine called the Epic, designed by Proto for retail and live events, to explore its use in the courtroom. More: - Epic shows promising potential, offering a comparable experience to having the person physically present in the courtroom.
- It could be used in civil cases and defense testimony in criminal cases, replacing other video-conferencing software with compatibility for simple video hook-ups and smartphones.
- The key question is whether the hologram technology meets the standards for the confrontation clause of the 6th Amendment, which grants defendants the right to confront their accusers in criminal cases.
- Controlled experiments with remote testimony in the past have shown no significant biases in jury decisions, and similar experiments will be conducted with hologram technology to assess the validity of virtual witness testimony.
- The court has been using the hologram since October 2022.
- An Epic unit costs about $65,000.
Zoom Out: - William & Mary's Center for Legal & Court Technology was founded in 1993 as a joint project of the law school and the National Center for State Courts.
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| 6 | | Hologram technology offers cost savings and environmental benefits. The virtual attendance of events and conferences through holographic technology provides advantages such as lower costs, reduced environmental impact from air travel, and the ability to have engaging conversations with holographic speakers. More: - Circus Roncalli uses holographic figures created with 3D animations and laser projectors to replace live animals in its performances, reducing costs and addressing concerns about animal welfare.
- Bluebox and Optoma collaborated to develop the hologram technology (used by Circus Roncalli), utilized in high-profile events like the Super Bowl halftime show.
- Companies like Oration Speakers and AHRT Media are already bringing keynote speakers to events using live hologram displays, eliminating the need for physical travel and expanding opportunities for engaging presentations.
- ARHT's hologram capsules offer a self-contained and easy-to-set-up solution for holographic meetings and presentations, compressing and encrypting video feeds for privacy.
Zoom Out: - Circus Roncalli has replaced live animal performances with holographic projections since 2018, using 11 projectors for 360-degree visibility.
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| 7 | | QUICK HITS: - Neutrogena, Ulta Beauty, Lush, and Lottie London were announced among the first brands to participate in Metaverse Beauty Week. The event will occur across Decentraland, Roblox, and Spatial from June 12-16.
- Adani Skill Development Centre (ASDC), or Adani Saksham, completed seven years ago, has begun its metaverse journey with two courses.
- The global Metaverse in Healthcare Market is projected to reach $79.6B by 2028 from $9.5B in 2023, at a CAGR of 52.9% during the forecast period.
- The potential of the metaverse to impact every facet of our lives has prompted researchers, analysts, and developers alike to focus more heavily on the core components required to build a "responsible" metaverse.
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