The Bleav podcast network, which consists of more than 500 sports-themed shows, has joined the Cumulus Podcast Network. Cumulus Media will monetize, market, and distribute more than 300 Bleav (pronounced be-lieve) shows. More: - Bleav has podcasts that cover the NFL, MLB, NBA, college football, college basketball, and the NHL. They also have shows that cover sports betting, soccer, and pop culture.
- Bleav has committed to featuring a show for every American professional and major college sports team that is hosted by a current or former player.
- "Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America," said Suzanne Grimes, EVP of marketing at Cumulus Media and president of Westwood One.
- With more than 50 million podcast followers, Bleav also expanded into video with two FAST television channels: Bleav Sports and Bleav Football.
Zoom Out: - The podcast network was founded by former professional surfer Bron Heussenstamm.
Globe Newswire 
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What the numbers say: Daily podcast listeners are more likely to pay attention to ads while listening to a show than monthly podcast listeners are. 45% of daily podcast listeners either pay way more attention or a little more attention to podcast ads than ads elsewhere. Only 20% of monthly podcast listeners pay more attention to podcast ads than other commercials. Plenty are unsure about how much they pay attention to ads, as 32% and 47% answered, "I'm not sure." Relevance: DISQO released a report, "Proving the Power of Podcast Ads," highlighting how advertising opportunities in podcasts could pay off for companies. Listeners ages 18-44 were more likely to pay attention to podcast ads over other ads, as 38% selected the top two boxes. Only 27% of respondents 45 and older felt that way. More men responded positively to podcast ads than women by a 36% to 30% clip. Overall, 33% of respondents said they pay way more attention to podcast ads. More findings: Daily listeners are heavily influenced by the host of a podcast reading the ad. 30% answered that the podcast content or host makes them like ads a lot more. DISQO
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In the aftermath of making verified Twitter check marks available for purchase, Elon Musk has threatened to reassign NPR's Twitter handle to "another company." This comes after NPR effectively quit Twitter after being given a false "state-controlled" label, which was later removed. More: - NPR has not tweeted since April 12, and other public media organizations, including PBS and the Canadian Broadcasting Corp., have followed suit.
- On Tuesday, Musk emailed NPR reporter Bobby Allyn and said, "So is NPR going to start posting on Twitter again, or should we reassign @NPR to another company?"
- Musk responded when asked who he would give the handle to with "National Pumpkin Radio" with a fire emoji and a laughing emoji.
- Under the Twitter terms of service, an account must be logged into at least once every 30 days, or it is considered inactive and could be permanently removed.
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Podcasts to listen to this weekend! - Want more legal insight on the Ed Sheeran vs. Marvin Gaye court battle? Marketplace Morning Report discussed it with Duke University School of Law professor Jennifer Jenkins.
- America 2.0 is a new fiction podcast starring Patrick J. Adams, Laurence Fishburne, Shanola Hampton, Kate Walsh, Spencer Garrett, Ming-Na Wen, and more. It follows Adams as an idealistic congressman trying to get each American citizen $1M.
- Excited for King Charles III's coronation tomorrow? Listen to The Royal Rota, a podcast about the British royal family from ITV News each week.
- Get your mint juleps, big hats, and betting slips ready. The Kentucky Derby is on Saturday, and Inside the Kentucky Derby released an interview with Hall of Fame jockey Jerry Bailey this week, breaking down the post position draw.
- Want to make the perfect dish for Cinco de Mayo? Revisit the Cinco de Mayo! episode of The Dishing with Donna Podcast Featuring Chef Megan to learn about the history of the day and some foods you can make.
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Edison Research announced an update to its Share of Ear report for the first quarter of 2023, and it showed that podcasts are being listened to more than they ever have been before. Podcasts now provide 9% of the daily audio listening time for users ages 13 and up. More: - The 9% of all the time spent with audio by the American population spent listening to podcasts is the highest such number in the history of the Share of Ear report.
- Breaking it down more, Edison Research also highlighted that in Q4 2014, daily time spent listening to Spoken Word audio had podcasts come in at just 4%. In Q1 2023, podcasts accounted for 31% of the Spoken Word audio.
- Gabriel Soto, Edison Research Senior Director of Research, says that seeing podcasts hit one-third of Spoken Word audio is " an important 'milepost' to set your eyes on."
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The podcast analytics company Backtracks sent an email to users that it is closing. The closure comes less than a year after the company raised $1.6M in funding. More: - The Austin, Texas-based company will close as of Friday, May 19. It says it is looking to sell its technology and intellectual property.
- The company focused on significant email marketing over the past year and, in total, raised $3.7M in funding. But the Podcast Index showed that only 191 podcasts were using Backtracks as its hosting platform.
- Podcasts were able to use Backtracks to measure audio and podcast analytics as well as see how advertising for the shows and episodes were doing.
- In the email, Backtracks said that after May 19, "the products and services that you utilize will be permanently discontinued. You will not be billed after this time, and your account will automatically be canceled. We wanted to give you time to migrate to an alternative solution. We recommend that you begin the process of migrating your service as soon as possible to ensure a smooth transition."
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Quick Hits: - The company behind these surgical robots is planning to list on Nasdaq. Last day to fund your investment is on 5/10.*
- iHeartMedia announced that podcast revenue was up 12% in its recent Q1 financial results.
- Canadaland, Canada's premier independent podcast network, hired Karen Pugliese as the new editor-in-chief.
- Brett Goldstein, known for his role as Roy Kent in Ted Lasso, signed a deal with iHeartMedia for ad sales and distribution of his podcast Films to Be Buried With.
- Vox Media made its debut on Podtrac on Friday, landing at the No. 10 publisher slot. Vox Media projects its podcast network will reach 500 million total global downloads for the year.
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 |  | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords. | |
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