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| 1 | | eMagin has entered into a merger agreement with Samsung Display, with the transaction valued at $218M. The partnership with Samsung Display will help eMagin scale production and improve yield, efficiency, and quality control. More: - eMagin recently demonstrated an OLED microdisplay with a brightness of 15,000 nits, enabling VR headsets to reach around 1,500 nits with a pancake lens.
- OLED microdisplays have the potential to replace LCDs in VR headsets, offering smaller sizes, higher energy efficiency, and superior visual quality.
- Samsung could integrate these advanced displays into their own mixed reality headsets or sell them to other companies like Meta and Apple.
- The adoption of OLED microdisplays in VR headsets is expected to enhance the user experience, delivering higher pixel density, contrast, and color accuracy.
- As the market for VR and AR continues to grow, advancements in display technology play a crucial role in driving innovation and creating immersive experiences.
Zoom Out: - Other major players in the industry, such as Apple and Meta, are likely to explore partnerships and collaborations to leverage OLED microdisplay technology for their own products.
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| 2 | |  What the numbers say: According to a survey conducted by Morning Consult in the U.S., 36% of online adults expressed interest in using the metaverse, with 12% being very interested. Gender differences were observed, with 7% of women very interested and 50% having no interest, while 18% of men were very interested and slightly over a third showed no interest. Relevance: According to a McKinsey study, there is a noticeable gender gap in the metaverse, mirroring the disparities seen in Fortune 500 companies and start-ups. While women actively engage in the protometaverse and lead metaverse initiatives, they still represent a minority in the metaverse economy. In organizations shaping metaverse standards, 90% of leadership roles are held by men. Who should care: The metaverse has the potential to revolutionize the global economy and promote equitable opportunities. Addressing the gender gap in leadership roles during this formative stage is paramount. To achieve this, industry stakeholders must actively involve diverse voices and promote diverse leadership within the companies and coalitions shaping the metaverse. | | |
| A message from our sponsor, SPIFF. | | | The future of commission management is here. Maybe you’re dealing with a mountain of spreadsheets, trying to keep up with a growing sales team and struggling to maintain your sanity in the process. Or, maybe you purchased a tool that promised efficiency, but instead, you've found yourself battling a complicated system that's caused more headaches than solutions. Between the untenable tangle of spreadsheets and overly complicated legacy platforms, Spiff has found a middle ground that bridges the last major mental gaps preventing spreadsheet-centric users from adopting commission automation at scale. Spiff Designer is the revolutionary new backend model builder that combines the familiarity of a spreadsheet with the power of automation for the ultimate commission management solution. Say goodbye to the manual tedium and hello to the future of commission management with Spiff. Take a self-guided tour! | |
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| 3 | | An AR laptop that offers a customizable virtual workspace and transforms the way users work and collaborate was introduced by Sightful's Spacetop. Tel Aviv-based Sightful has raised $61M in funding from global investors, including Aleph and Corner Ventures, to support the development and launch of Spacetop. More: - With a virtual canvas of over 100 inches, users can design their ideal working environment, decluttered and tailored to enhance productivity.
- The AR laptop allows users to focus on critical applications while remaining present in the real world, with no complicated gesture controls or external hardware required.
- The Spacetop hardware combines NReal glasses with the proprietary Spacetop environment.
- Sightful's Spacetop aims to bridge the gap between traditional laptops and AR.
- The partnership with Wistron, a leading laptop hardware manufacturer, ensures the scalability and expertise necessary for the successful development and deployment of Spacetop.
- The Spacetop Early Access program is now open for applications, inviting early adopters to experience the future of AR-powered personal computing.
Zoom Out: - The "space" element refers to the large amount of desktop area that the Spacetop has relative to its physical size.
- Spacetop marks the beginning of a significant shift in the traditional laptop experience.
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| 4 | | Meta and BMW are partnering to integrate AR/VR headsets into cars, although the release timeline is uncertain. The research partnership aims to enhance productivity, social interaction, and entertainment during travel. More: - The BMW/Meta collaboration has made progress in overcoming technical challenges and fusing the sensors of the Meta headsets and BMW cars to understand their position.
- It is not ready for public release yet.
- AR and VR integration in cars is not a new concept, as Audi-backed startup Holoride has been exploring in-car VR entertainment.
- Mass adoption remains limited.
- One of the primary challenges faced by both companies was finding a solution to accurately track objects while inside a moving vehicle.
- Car companies are acknowledging the potential demand for XR devices in cars, envisioning immersive experiences that assist drivers, provide information about the vehicle, and offer entertainment options.
Zoom Out: -
Meta reportedly began developing car VR plans in 2021, partnering with BMW to create Project Aria, a prototype pair of all-black glasses for in-car experiences, similar to the HTC Vive Elite XR. | | |
| A message from our sponsor, WING VC. | | | GenAI companies dominate on best-of tech list The Enterprise Tech 30, now in its 5th year, identifies the best companies in enterprise tech as chosen by an exclusive group of venture capitalists–96 VCs across 74 firms. This year, GenAI dominated: more than a third of the companies are AI-native, and an additional 13 percent are AI-launch—meaning they’ve recently launched significant GenAI features or products. Most surprising? More than two-thirds of the winning companies are entirely new to the ET30 list. See the entire list, and read about the trends, at enterprisetech30.com. See the list | |
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| 5 | | Apple's new patent reveals plans for a camera-equipped VR headset called Reality Pro, addressing privacy concerns by integrating a recording indicator light into the device. The patent describes an external camera on the Apple VR headset that overlays AR data onto the real world, providing users with a complete experience. More: - The integrated indicator lights notify people around the user that the cameras are in use.
- This camera technology may have potential applications in future Apple Watches and iPhones to indicate when video recording or photography is in progress.
- The integration of cameras into wearable devices has been controversial since Google Glass.
- Google Glass faced criticism for privacy concerns related to covert recording capabilities.
- Apple's patent aims to address these concerns by directly incorporating a visible recording indicator light into the VR headset.
- While this patent indicates Apple's plans for camera-equipped VR headsets, the timeline for the actual release of a product incorporating this technology remains uncertain.
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| 6 | | The metaverse is being transformed by AI integration, which is driving its adoption. Generative AI lowers entry barriers for emerging 3D content creators and virtual world developers. More: - According to Sensorium's chief metaverse officer, several advancements in 3D graphics, VR/MR, and AI have greatly improved the metaverse experience.
- Legacy tech companies like Hewlett Packard Enterprise are leveraging AI and the metaverse to develop AI application tools for use within the metaverse.
- Control over virtual environments enables companies to build immersive simulations, providing dynamic platforms for showcasing and testing novel projects.
- The collaboration between tech giants, such as Google and Adobe, in creating digital public domains through advanced generative AI tools further promotes the practical application of AI in the metaverse.
Zoom Out: - The combination of AI and the metaverse has unlocked a new era of business growth and innovation, and companies across industries are exploring the role that AI can play in creating more immersive and engaging virtual experiences.
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Term of the Day Margin trading: Margin trading is the practice of borrowing money from a broker or other financial institution to buy securities. Read More Question of the Week What's the most effective team-building exercise you've ever participated in? Join the conversation |
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| Writer | | This newsletter was curated by Vildana. You can connect with her on Twitter or at vildana@inside.com. | | This newsletter was edited by Aaron Crutchfield | |
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