Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from Allie Bice. Send tips | Subscribe here | Email Eli | Email Lauren Every White House Correspondents’ Dinner weekend, people puff themselves up to land invitations to some of Washington’s most sought-after parties. Most of the time their explanations for being included on the guest list are self-serving but harmless — an annoyance that earns eye rolls from event planners but is mostly forgotten by the end of the weekend. But when that talk involves a member of the first family, it becomes a bit harder to fly under the radar. Such was the case when JESSICA HOY, who according to her LinkedIn profile is a D.C.-based brand consultant, started reaching out to newsrooms and event organizers last month to get invitations to the weekend events, for herself and a list of clients. What stood out, precisely, was one of the clients Hoy claimed to represent: first daughter ASHLEY BIDEN. “Jess Hoy referred to Ashley Biden as a ‘client’ — along with a dozen other C-list celebs — on multiple occasions in a heavy-handed effort to access various events for herself,” said a network insider familiar with the dinner planning. “She’d put herself at the top of every party list ahead of her ‘clients’ and tried to negotiate seating for party sightings.” Hoy’s actual relationship with Biden, however, is not all that clear. A White House official said that she has never been employed by the first daughter. "She was not hired by Ashley,” the official said, “they don’t have a formal relationship." In an interview with West Wing Playbook, Hoy insisted that she had done work with Biden. She forwarded a set of emails that she said were with U.S. Secret Service and Biden herself, though it was unclear from the content how close she was with the first daughter. She also denied that she ever misrepresented herself. “I have never once said ‘I am Ashley Biden’s publicist’ to anyone.” At least one publication said Hoy had been “hired” by Biden to help develop her brand. Over the course of the WHCD weekend, she continued to surface as someone with ties to the family, to the confusion of other party-goers. While Hoy told West Wing Playbook she didn’t attend the dinner, she did show up later that night at the CBS after-party at the French ambassador’s residence. There, according to four people familiar with the situation, she claimed to be Biden’s publicist and insisted she be allowed inside. She was initially turned away before getting into the residence. “She was clearly a gatecrasher,” said a person at the CBS party, who added the whole situation turned into a bit of a scene until Hoy was eventually allowed inside. While the whole episode was witnessed by multiple people at the party, including reporters and embassy officials, it blew up in larger circles after Hoy posted about an incident involving her and uber media consultant TAMMY HADDAD on Sunday. The social media post was deleted and people who attended the party said it was Hoy, not Haddad, who caused the scene. A person close to Hoy said that she was embarrassed about getting called out in front of her friends at the gate to the CBS party for not actually working with Biden and was trying to save face. “She spun a big web of lies,” the person said. “And the stories didn’t add up.” Hoy said she does work for ELLE Magazine and while she may not have had the smoothest of entrances to the CBS party, she did help organize an ELLE event on the Friday before the WHCD. Among those who attended: Ashley Biden. A representative for ELLE did not return a request for comment. MESSAGE US — Are you ASHLEY BIDEN? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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