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| 1 | | According to data from Antenna, Netflix's ad tier now has 937,616 subscribers in the US. That puts it ahead of Disney+'s ad-supported plan, which has around 863,791 subscribers. More: - Both Netflix and Disney are relative newcomers in the ad-supported streaming space, and have a long climb to catch up with market leaders like Hulu and Peacock.
- Disney-owned Hulu has around 20 million subscribers to its ad-supported tier, while NBCUniversal's Peacock counts around 15.5 million, Paramount+ has 10.7 million, and HBO Max counts 3.6 million.
- According to The Wall Street Journal, some ad buyers have been frustrated by the slow growth of Netflix's ad tier, which limits the scale of their purchases.
- Netflix claims that subscribers to its ad-supported tier skew younger than average, and noted that their overall engagement is on-par with ad-free viewers.
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The Data: According to Nielsen's monthly "The Gauge" report, YouTube remains the most popular single streaming destination in the US, with around 8.1% of total streaming viewership in the month of April 2023. Netflix, Hulu, Amazon Prime Video, and Disney+ round out the top ten, with both the Tubi and Pluto free services making the list. The Bigger Picture: Overall TV viewing was down for the month of April -- dipping by 1.9% -- but this is relatively consistent with yearly patterns. Total TV viewing was down 2.1% over the same period in 2022. Total streaming viewership was down 2.1% from March to April, but streaming still makes up the largest single category of US TV viewership, with 34%. Cable actually increased its market share slightly in April, boosted mostly thanks to news channels. What Fans Are Watching: The #1 most-viewed show in April across all streaming platforms was Netflix's "The Night Agent." As of mid-May, the show was already the streamer's sixth most-popular series of all time. Netflix also holds the #2 spot on the April streaming charts with the reality dating series "Love is Blind." Disney+'s "The Mandalorian" came in third place. | | | |
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| 3 | | DAILY CALENDAR WEDNESDAY, MAY 17 ANT-MAN AND THE WASP: QUANTUMANIA: The third film in the Marvel Cinematic Universe (MCU) "Ant-Man" series finds the tiny superhero (Paul Rudd) and friends coming face to face with the villainous, multiverse-hopping Kang (Jonathan Majors) in the Quantum Realm. Evangeline Lilly, Kathryn Newton, Michelle Pfeiffer, Michael Douglas, and Bill Murray co-star; Peyton Reed directs. [Disney+] CRITTER FIXERS: COUNTRY VETS: The Nat Geo Wild reality series centers on the cases of Dr. Vernard Hodges and Dr. Terrence Ferguson, best friends who operate a busy veterinary clinic in rural Georgia. Season 5 hits Disney+ today. [Disney+] HIGH DESERT: Debut comedy series starring Patricia Arquette as an addict who decides to reinvent her life by becoming a private investigator following her mother's death. Matt Dillon, Rupert Friend, Weruche Opia, and Brad Garrett co-star; Ben Stiller executive-produced. [Apple TV+] WORKING: WHAT WE DO ALL DAY: Debut docuseries from Higher Ground Productions, hosted by former President Barack Obama, and inspired by the 1974 non-fiction book by Studs Terkel. Episodes feature Obama meeting people who work in various positions within the fields of home care, technology, and hospitality, seeking an answer to the question of what it means to have a "good job.". [Netflix] McGREGOR FOREVER: Four-episode docuseries profiling the infamous MMA fighter and former featherweight and lightweight UFC champion, and following along as he prepares for a comeback after suffering a broken leg in UFC 264. [Netflix] RHYTHM + FLOW FRANCE (NOUVELLE ÉCOLE): The French music competition series finds rappers facing off in various freestyle, writing, and battle challenges for a shot at a 100,000-euro grand prize. Niska, Shay, and SCH serve as judges; Season 2, which arrives today, features guest appearances from Jul, Soso Maness, Takola, and others. [Netflix] THE QUEEN OF THE SOUTH (LA REINA DEL SUR): Season 3 of the Spanish-language Telemundo series -- based on the novel by Arturo Pérez-Reverte -- aired in October on TV and comes to Netflix in the US today. Kate del Castillo stars as Mexican drug trafficker Teresa Mendoza. [Netflix] FAITHFULLY YOURS: Dutch-language thriller from The Netherlands starring Bracha van Doesburgh and Elise Schaap as unfaithful wives who have affairs while using one another as alibis. But when one of the women turns up dead, the other becomes trapped in her own web of lies. André van Duren ("Van der Valk") directed. [Netflix] FANFIC (FANFIK): Coming-of-age drama feature from Poland about the intense bond that forms between two high school students (Alin Szewczyk and Jan Cięciara) as they embark on a journey of self-discovery. [Netflix] THE FAMILY STALLONE: Debut reality series chronicling the home lives of actor Sylvester Stallone, his wife Jennifer Flavin Stallone, and their three daughters. [Paramount+] BLUE'S CLUES & YOU! The educational series for young kids -- a reboot of the classic "Blue's Clues" series -- invites viewers to solve mini-mysteries and puzzles through the combination of animation and live-action. Season 3 aired on TV in 2022 and hits Paramount+ today. [Paramount+] QUEENMAKER: THE MAKING OF AN IT GIRL: Docuseries looking back at New York society in the mid-'00s, when a generation of wealthy young socialites followed the example set by Paris Hilton and pursued internet fame, as seen from the perspective of the anonymously-written gossip blog Park Avenue Peerage. Zackary Drucker ("The Lady and the Dale") directed. [Hulu] | | | |
| 4 | | According to new research from the non-profit Tech Transparency Group, YouTube's algorithm recommended firearms-themed videos to young children. The group simulated YouTube accounts for nine-year-old users who enjoyed first-person shooter games, prompting the platform to highlight videos about school shootings, tactical gun training, and even instructions for altering and customizing firearms. More: - Several of the videos surveyed by the group appeared to violate YouTube's own policies against violent and gory content.
- Accounts that fully followed YouTube's suggestions received 382 firearms-related videos in a single month, a rate of around 12 per day.
- Accounts that ignored YouTube recommendations were still prompted with gun-related videos 34 times.
- Accounts simulating 14-year-old male users received similar recommendations.
- YouTube declined to comment on the report; the company requires anyone under the age of 17 to get parents' permission before using the platform.
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| 5 | | The full first season of the Marvel Comics series "Echo" debuts November 29 on Disney+. This marks the first time Disney+ has released an original Marvel series all at once for binging, rather than on a weekly schedule. More: - "Echo" is a spinoff of "Hawkeye," centering around the Native American superhero Maya Lopez (Alaqua Cox).
- Both Charlie Cox and Vincent D'Onofrio will reprise their roles from Netflix's "Daredevil" series for the show.
- Zahn McClarnon, Chaske Spencer, Tantoo Cardinal, Devery Jacobs, and Graham Greene co-star.
- Disney+ also announced that Season 2 of "Loki" arrives -- with a traditional weekly release schedule -- on October 6.
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| 6 | | Roku announced a new centralized hub for women's sports. The "Women's Sports Zone" will feature a combination of live games and on-demand content from Roku Channel and across other platforms. More: - Live games and matches will be available from the WNBA, the National Women's Soccer League, the US Women's World Cup, the US Women's Open, the Ladies Professional Golf Association (LPGA), and other leagues.
- The hub will also feature scripted and reality content relating to women's sports, such as the film "The Longshots" and the series "Bring It!"
- The 2023 WNBA season tips off this Friday, May 19; games will stream across multiple services, including ESPN+, Paramount+, Amazon Prime Video, and WNBA League Pass.
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| 7 | | The "Bridgerton" prequel series "Queen Charlotte" remained #1 on Netflix in the US during the week of May 8-14, with 158.68 million hours viewed. "Queen Charlotte" has been viewed for a total of 307 million hours since its May 4 debut, putting it on track to join the platform's all-time most popular shows. More: - Netflix's #10 most-popular English-language TV series is "Inventing Anna" (also from producer Shonda Rhimes); that show was viewed for 511 million hours in its first 28 days on Netflix.
- With 16 days to go, "Queen Charlotte" could easily match or break that record.
- Both seasons of "Bridgerton" currently rank in the Top 10; each drew more than 600 million hours of viewership during its first month on Netflix.
- Unlike traditional "Bridgerton" seasons, "Queen Charlotte" only runs for six episodes.
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| 8 | | Amazon signed a multi-year deal with the Professional Pickleball Association to stream four PPA tournaments per year on Prime Video. The deal includes the streaming rights for the 2023-2024 PPA Tour World Championship Series. More: - Amazon's coverage kicks off this week with the Atlanta Open from Peachtree Corners, Georgia.
- PPA events also air on ABC, Fox, and CBS, and stream on YouTube; ESPN also recently signed a deal to cover some tournaments.
- Pickleball is a paddle sport, somewhat similar to tennis or ping-pong; though first created in the 1960s, it has exploded in popularity across the US over the past few years.
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| 9 | | ABC announced renewals of nine shows for the fall season, including "The Conners," "The Bachelor," and "American Idol." They're part of a reality and game show-heavy line-up that also includes "America's Funniest Home Videos," "Bachelor in Paradise," "Shark Tank," and celebrity editions of "Wheel of Fortune" and "Jeopardy." More: - The network also announced the debut reality dating competition series "The Golden Bachelor," a spinoff of the original "Bachelor" series featuring retirement-age participants.
- A number of scripted series -- including "Big Sky," "Alaska Daily," and "The Company You Keep" -- were canceled by the network this week.
- The fates of "The Rookie: Feds" and "Home Economics" are still up in the air.
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 | Writer | | Lon Harris is the writer and editor of Inside Streaming and was the very first person to ever write an Inside newsletter. He lives in Los Angeles, California, and also writes about TV and film for Fandom, Screen Junkies, Rotten Tomatoes, Gamma Ray and others. Plus he has a Game of Thrones podcast called "Casterly Talk" and competes on The Movie Trivia Schmoedown as "The Professor." | | This newsletter was edited by Eduardo Garcia | |
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