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| 1 | | Podimo, the European podcast and audiobook subscription service, just celebrated its one-year anniversary in the Netherlands. The service announced that the Dutch have listened to over 13.5 million hours on Podimo over the past year. More: - There are more than 70 shows available in the Netherlands on Podimo.
- Podimo brought on some of the Netherlands' most popular podcasts over the past year, including Dionne and Henrik Slagter's "Moordcast" and Jaap Reesema and Sander Schimmelpenninck's "De Zelfspodcast."
- In addition to the 13.5 million podcast hours listened, Dutch listeners added 752,054 hours of audiobook listening on Podimo.
- Podimo says that on average, Dutch listeners average about five hours of podcast listening per week on the service.
- From May 2022 to March 2023, history podcasts saw more than 250% growth, and entertainment podcasts jumped by 244%.
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What the numbers say: This Past Weekend w/ Theo Von became more popular over the past quarter than any other Top 50 show in the U.S., as it gained more podcast listening among listeners ages 13 and up. It jumped 22 spots, leading by a large margin over other shows. Full Send Podcast came in second with a jump of 14 spots. Distractible was the other show that had a double-digit jump between Q4 2022 and Q1 2023. Relevance: Edison Research released the quarterly update of the Top 50 Most Listened To Podcasts in the U.S., and This Past Weekend w/ Theo Von was the biggest mover between Q4 and Q1. It moved from 49 to 27 on the charts. Full Send Podcast moved from 44 to 30, and Distractible went from 40 to 29. This does not include any shows that made their debut on the Top 50 list. Other data: The Joe Rogan Experience remained in the top spot as the most listened-to show in the U.S. The top five did not change as Crime Junkie, The Daily, This American Life, and Morbid: A True Crime Podcast remained at two, three, four, and five, respectively. | | | |
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| 3 | | Despite claims that the podcasting industry is losing subscribers, there is plenty of data to prove the opposite is true. iHeartMedia's executive vice president of SmartAudio Intelligence, Hetal Patel, recently said in an interview that the company found that every single demographic has seen double-digit growth on daily reach. More: - IAB reported that podcasting ad revenue increased 26% over the past year, a surprising number considering many jobs in the industry have been cut.
- Podcast producers such as iHeartMedia have understood targeting demographics has been able to give them the data they and marketers need.
- "At iHeart, obviously, we can target by genre, we can target by age, by demographic, by location and enrich that data with information from our own app" to tell us about the audience that's downloading on Apple and other platforms," Patel told MarTech.
- iHeart is also continuing to expand its podcast portfolio, as it is using an AI-powered program to analyze transcriptions of podcasts to see if the tone and content fit a certain demographic.
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| 5 | | True-crime podcast lovers should note that the reward for information leading to the arrest and conviction of the person or persons responsible for the "Freeway Phantom" murders has been increased to $300,000. The show Freeway Phantom premiered yesterday with two episodes and follows a reopening of the investigation about the 50-year-old murders of six Black girls who were kidnapped and found dead alongside freeways in Washington, D.C. More: - Between 1971 and 1972, six Black girls were kidnapped in and around Washington D.C. Their bodies were discarded alongside the freeways, and the killer has never been found.
- Investigative reporter Celeste Headlee hosts the series after she spent the past two years investigating these crimes.
- For the first time since 1972, there is a new profile of the killer.
- Previously, the Metropolitan Police Department offered a $150,000 reward for information about the killings. Tenderfoot TV and iHeartMedia, producers of the podcast, are matching that to double the reward.
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| 6 | | Chris Peterson, the former Executive VP of Podcasting at iHeartMedia, has launched a new investment firm called Dwnload Media that will back podcast and audio ventures. Peterson is in early talks to raise money as he looks to invest in companies. More: - The firm is backed by Red Seat Ventures, Co_Made Sthlm, and other investors.
- "We believe that podcasting is in the early stages of growth, and Dwnload Media will be investing in the creators and technology that will define the future of audio," Peterson announced on social media.
- Peterson has said that the company will license shows to help smaller shows gain more negotiating power when working with larger platforms.
- He also stated that the firm would help shows build their brands further than the audio.
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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