| |
| 1 | | As the rise of YouTube simulcasts of podcasts continues, Podscribe, the advertising verification and attribution platform, has unveiled a new tool that allows advertisers to track how their commercials are doing. The YouTube Conversion Modeling feature lets advertisers see how a simulcast campaign is performing and compares it to the podcast campaign performance. More: - The two campaigns will show up in a unified dashboard, so advertisers don't have to go to multiple places to track performance.
- Brands may have been leery about advertising on YouTube in the past due to a lack of attribution, so this could open up a new revenue stream.
- Podscribe applies the audio conversion rate to YouTube views for the ad and episode.
- "Many consider using the audio conversion rate to video as conservative since downloads and views have different qualities. Given more data, we may consider adjusting to perhaps use a 1.25x the audio conversion rate on YouTube," said Podscribe CMO Amelia Coomber.
|     | |
| 2 | | 
What the numbers say: The number of people listening to podcasts weekly has been on a steady rise since 2019. It is currently at an all-time high and has seen a 12% growth in the past four years. It is easier than ever to get on-demand audio and podcasts wherever you are, and people have been taking advantage of it. Relevance: Jacobs Media released Techsurvey 2023, its annual survey about the radio broadcasting industry. The survey is conducted by respondents that have answered questions through radio station email database questionnaires. The growth of people listening to a podcast at least once a week has risen from 21% of respondents in 2019 to 33% in 2023. More data: 18% of respondents said they listen to podcasts daily, while 15% of people said they listen weekly. 9% opted for monthly, and 21% said less than monthly. 37% said they never listen to podcasts. | | | |
| A message from our sponsor, ATAKAMA. |  | | Over 5,000 investors already know… The demand for safeguarding sensitive data is accelerating, and Atakama is well-positioned to capitalize on this trend. - 45% of businesses have experienced a data breach in the past 12 months.
- 83% of data breaches include personal information such as Social Security Numbers, putting data privacy at risk.
- The surge in cybercrime provides criminals access to sensitive data, resulting in a $2 Trillion cybersecurity market opportunity.
Today, businesses have never been more motivated to find effective solutions. Atakama already has a proven track record: - Grown annualized revenue by 10x
- Closed major contract wins including the US Department of Defense
- Patented tech proven 1000x more secure than the status quo
Atakama invites individual investors to help fuel the company’s continued growth, enabling further portfolio diversification. - Over 5,000 investors have gotten behind Atakama’s patented technology.
- Atakama is closing its current round in less than 1 month, and there is limited time to get in on the offering.
Invest Today | |
|
| 3 | | The International Women's Podcast Festival will not take place this year, organizers announced. It has been postponed with hopes of resuming next year due to a lack of support and funding. More: - The festival's organizer, Content is Queen, said in a statement that it was disappointed by the lack of backing the festival had received but wasn't surprised as, across the landscape, podcast events have been postponed or canceled.
- "Unfortunately, we depend on the industry to financially support the festival, and the industry and our partners, I guess, had different priorities or conflicting needs at this time," Content is Queen founder Imriel Morgan said in a video posted to Twitter.
- Content is Queen says that the postponement of the festival will not diminish the call for inclusivity in podcasting and working to make sure women's voices are heard.
| | | |
| 4 | | The Podcast Show, the largest international event for the podcasting business, is set to return to London tomorrow and Thursday, May 24 and 25. This is the second annual show and will take place in The Business Design Centre in Islington, London. More: - There is a special Preview Night taking place tonight, May 23, that will feature sneak previews of exhibitions and activations for the show.
- The show is open to industry professionals, independent podcast creators, business leaders, and fans, allowing up-and-comers and listeners to be in the same room as some of the biggest names in the industry.
- Thousands of visitors are expected from more than 35 different countries.
- Some of the biggest names in the podcast industry and media will be there, including representatives from Acast, Amazon Music, Wondery, Sky News, The New York Times, The Athletic, Audioboom, BBC Sounds, Global, Spotify, and Audible, to name a few.
- Fans will also be allowed to watch live recordings of some of their favorite podcasts.
| | | |
| A message from our sponsor, PLACER.AI. |  | | Data-driven report: Who is visiting malls in 2023?
Over the past couple of years, many analysts have asserted that shopping centers have lost their relevance. But visits have not dropped as dramatically as predicted, and in 2022, despite the various economic headwinds, shopping centers throughout the country still attracted hundreds of millions of visits.
This white paper looks at recent location intelligence data to better understand the current state of malls and shopping centers. Read Navigating a Changing Mall: Analyzing Consumer Behavior to find out: - How do high inflation and gas price hikes impact mall traffic?
- Do different mall formats exhibit different daily, weekly, and seasonal visitation patterns?
- Which type of anchor provides a traffic boost to shopping centers?
Read More | |
|
| 5 | | LiveOne has entered into a letter of intent to acquire certain assets of the Los Angeles-based podcast network Kast Media. The deal will move Kast Media's weekly podcasts and move them to LiveOne's PodcastOne platform. More: - Through the deal, Kast Media will be able to continue to expand its original owned content slate.
- If the deal goes through, it is expected to increase LiveOne's annual consolidated revenue by over $10M.
- "LiveOne has long admired Kast Media's roster of top-notch podcast programming, their host talent, and their development in IP," said LiveOne Chairman and CEO Robert Ellin. "Through this collaboration with Colin and his team, we expect to deliver a slate of original programming with an eye toward second window TV."
- Kast Media has been around since 2016, and they already have TV development deals in place for podcasts that have not launched yet, which was a selling point for LiveOne.
| | | |
| 6 | | Libsyn, the American podcasting company, and Amazon Music have partnered to feature book-related podcasts more prominently on Amazon Music. This is all in honor of National Get Caught Reading Month, an initiative to promote reading across the country. More: - 10 podcasts were selected from hundreds of entries to be featured on Amazon Music in the Leisure collection.
- You can find the choices in the Book It! section of Amazon Music.
- The podcasts chosen are The Partially Examined Life, We Can't Print This, My Only Friends, History in the Bible, A Book & Its Author, Jersey Reads The Classics, The Free Bin, Frigate, The To Read List Podcast, and Scratch Paper Podcast.
- The shows range in topics from literary fiction, pop culture, history, and more.
| | | |
| 7 | | Quick Hits: - Hack your gut health with the top founder-endorsed probiotic. Get 40% off Seed's DS-01® — code INSIDE40.*
- faidr, the flagship mobile app from Auddia, has announced the launch of podcasts on Androids.
- Award-winning comedian Alison Larkin hosts The Jane Austen Podcast with Alison Larkin, which debuted today.
- YouTube for Android TV added a Podcast tab to its interface, allowing you to stream from your TV.
- Rosamund Pike and Hugh Laurie are set to star in the People Who Knew Me podcast series released by BBC Podcasts.
*This is a sponsored post. | | | |
| Upcoming Events | | MAY
25 | | Inside.com Book Club - Zero To One by Peter Thiel | | | | | | | JUN
14 | | Monthly Meditation guided by Nicholas Whitaker | | | | | | * This is a sponsored event | | | |
Term of the Day Initial public offering: An IPO is a process by which a private company becomes a public company by issuing stock to the general public for the first time. Question of the Week What's the most effective team-building exercise you've ever participated in? Join the conversation |
INSIDE PODCASTING LEADERBOARD (7 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
| |
| |
|
 | Make smarter business decisions with location analytics for any physical space. Try it free now! | |
|
| |
Comments
Post a Comment