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Tech: Benioff’s dueling identities

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10 THINGS IN TECH

It's May Day Monday, mates. I'm Diamond Naga Siu, and I need some caffeine to revive myself from the weekend. 

Maybe I'll go to a coffee shop for something stronger than my usual Trader Joe's instant cold brew. Starbucks is the closest to me, though not my go-to spot. But it's been in the news lately — particularly as troves of Starbucks loyalty program members have been getting negative reward stars in their accounts after a promo code mess up.

But before I grab my coffee, let's dive into today's tech.


If this was forwarded to you, sign up here. Download Insider's app here.


Photo Illustration of Marc Benioff

1. The dueling identities of Salesforce CEO Marc Benioff. There's "Ohana" Benioff — a do-gooder who wants to run the company like a family. And then there's business Benioff — the self-proclaimed highest-performing software executive.

Dive into the Salesforce leader's dilemma here.


In other news:

Natalia Zorina rents a fleet of 69 vehicles, including multiple sports cars.

2. Pros and cons of renting your car on Turo. One host made more than $900,000 in passive income from Turo last year. But another said they've had three cars totaled and two stolen. Get the full picture of renting on Turo here.

3. Drivers blame Lyft and Uber — not customers — for stingy tipping culture. They cited three main reasons for low tips, including lack of knowledge about what drivers are paid and rising fare prices. Drivers said the companies are to blame. More on the tipping points here.

4. This CTO starts every morning with a 3-minute cold plunge. It's the most challenging part of Brad Margist's day. So everything feels easier after that. But Margist also observed a boost to his focus and motivation. Check out his chilly morning routine here.

5. A Tesla owner says a man set his electric car on fire, and the EV's Sentry Mode captured it on video. Sentry Mode records "suspicious activity" around the vehicle. This Model S reportedly detected the suspected arsonist and ultimately caught them on camera. Watch the vehicular video here.

6. How these OnlyFans creators used Reddit to grow their businesses. Some of them found Reddit the most welcoming platform for adult content. Although the platform has a lot of rules, they said using Reddit is worth their time. Check out their advice on how to do it here.

7. A food blogger used ChatGPT to write a recipe. The chatbot was prompted to make a vegan recipe using tomato, cauliflower, and onions. It used a variety of spices but the results were "underwhelming." Get a taste of ChatGPT's culinary skills here.

8. Tesla's biggest Chinese rival just released an $11,000 EV. The "ridiculously cheap," sleek hatchback offers up to 251 miles in range. And it charges from 30% to 80% in half an hour. Hop in for a full look at the BYD Seagull here.


Odds and ends:

Bonnie Tiburzi, the first woman to fly as a pilot for American Airlines, posing for a picture in the cockpit of a plane.

9. The first woman pilot at a major US airline. American Airlines hired Bonnie Tiburzi in 1973 when a women's uniform didn't even exist yet. She was called "the little girl" and told Insider about the responsibility of being first. Fly over for her experience here.

10. Fisherman who survived 24 days on ketchup was disappointed by Heinz's boat offer. Heinz promised to buy the infamous "ketchup boat guy" a boat with a GPS. But he said the money from Heinz only afforded him a small used boat and engines. Ketchup on the saga here.


What we're watching today:


Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Lisa Ryan in New York.

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