VALUES INVESTING — On Jan. 4, 2021, executives at Mastercard, Lyft, Macy's, the WNBA and other companies and business groups urged Congress to certify the results of the 2020 election. That remarkable moment — Corporate America calling on politicians to defend democracy — was lost in the violence that followed two days later, when hundreds of people, nearly all supporters of then-President Donald Trump, rioted at the Capitol and nearly 140 Republican lawmakers voted against certification of Biden's win. Companies and trade groups rushed to suspend or abandon political giving. Now a survey from the Conference Board, a corporate think tank, finds that government affairs shops used that time to rethink their criteria for political giving. Companies are going beyond policy and considering whether candidates will trigger unflattering headlines, employee walkouts and other ESG pressures. A politician's thinking on trade, intellectual property or government spending still matters, but so does their stance on diversity, abortion and voting rights. "Those weren't necessarily the considerations that you had in mind when you made contributions to those folks in the past," Paul Washington, executive director of the Conference Board's ESG center, said in an interview. Respondents at 120 companies all said they recalibrated their campaign giving after Jan. 6. The survey isn't comprehensive, but it captures the mood at America's largest corporations across sectors, Washington said. He predicts companies will draw "red lines" against racism, gender inequality and violence going forward. But they'll have to draw those red lines to have an impact — and avoid being judged in the court of public opinion. Nearly half of companies surveyed also said they're teaching their biggest stakeholders — employees — why political contributions are necessary and how they work. "This isn't about getting employees to drink the Kool-Aid," Washington said. "It's about helping them understand how the company's political activities tie to a corporate purpose and a broader societal purpose." Executives and other stakeholders also can't expect a company's values will fully align with those of elected officials. "No one is going to be 100 percent match," Washington said. Corporations can be a moderating influence on partisanship. They contribute to Democrats and Republicans alike and generally are more concerned about practical impact than inflammatory rhetoric. Investors called out company giving in 2021 . More than 83 percent of institutional shareholders voted in favor of more disclosure on political spending. That's up from less than 76 percent in 2020, and the number is expected to rise again this year, according to the nonprofit Center for Political Accountability, which publishes a model code of conduct for corporate disclosure. BlackRock Inc. and Vanguard, two of the world's largest investment managers, backed the center's disclosure model last year for the first time.
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