 FC Barcelona has announced its intent to enter the metaverse and NFT space. Soccer teams in Europe have earned over $200M collectively from tokens on the Socios platform. More: - The football club, based in Spain, wants to engage with its fan base by leveraging new technology.
- Joan Laporta, president of the club, talked about the upcoming moves the club will be making, stating: "In recent times, there has been a lot of attention to blockchain products and services such as NFTs and metaverse. We should be able to offer digital products to our members, our fans that will align with the value of the club and generate a very interesting emotional experience."
- The club is building the infrastructure to support the vision and also hinted at the possibility of launching a cryptocurrency token.
- To make this happen, the club launched Barca Studios, which will serve as an innovation hub and introduce new technologies and offer new products and services relevant to today's market demand.
- The club president said, "We want to generate new opportunities for growth. Our goal is to win titles and to make our fans happy, but we also have to profit from opportunities in the sports industry. It is a matter of survival."
Bitcoin.com 
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 Gucci, the luxury fashion brand, has partnered with 10KTF to launch the Gucci Grail NFTs in the metaverse. The metaverse project will consist of a virtual floating "New Tokyo" world, fashion accessories, and more. More: - The NFTs, called Gucci Grail, will launch on March 23 and be minted on the Ethereum blockchain.
- 10KTF is a company that focuses on creating digital accessories such as handbags, sneakers, and Gucci NFT wearables.
- On Wednesday, Gucci tweeted: "In constant pursuit of precious wonders, #AlessandroMichele takes a trip from Rome to New Tokyo where he meets the famed digital artisan Wagmi-san from the @10KTFshop."
- Users and NFT investors will need to register for the "allow list" to qualify for the 5,000 minted NFTs, and preference is given to the Gucci Discord community that has achieved the "Explorer" title.
Zoom out: - Virtual fashion is not a new concept for Gucci as the company has been developing digital fashion using augmented reality for over two years.
- In 2020, a user spent $2,400 on a pair of virtual sneakers on a mobile game called Aglet, and another spent $9,500 on a digital dress. CMO Robert Triefus said, "The virtual world is creating its own economy."
- Virtual products have value in the eyes of users because of scarcity and because these items can be sold and shared with millions of users.
Vogue Business
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 CVS, the nation's largest drugstore chain, plans to enter the metaverse and offer prescription drugs, wellness products, and merchandise authenticated by NFTs. CVS filed for trademarks on Feb.28 for "downloadable virtual goods" for use in online and virtual worlds. More: - The trademark also mentioned crypto-collectibles, NFTs, consumer goods, prescription drugs, and more.
- CVS entering the metaverse could mark the first of its kind to explore opportunities in the virtual worlds.
- Other brands that have filed for trademarks include Red Bull, Walmart, Nike, McDonald's, Victoria's Secret, Warner Brothers, and even Kobe Bryant's family.
- This month, there were over 407 trademark applications related to the metaverse ecosystem, and the trend will likely grow over the year.
Zoom out: - Billie Eilish is also entering the metaverse ecosystem, as her company, Lash Music LLC, filed trademark applications with the United States Patent and Trademark Office on Feb. 26.
- The artist filed two trademark applications for her name and the Blohsh logo. The filings indicate an intent to expand her brand into NFTs, virtual currencies, and digital collectibles.
Coin Desk
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 Space Runners, a metaverse fashion brand, raised $10M co-led by Polychain and Pantera Capital. Accel and Jump Crypto participated in the round, as did angels like Animoca Brands chairman Yat Siu and Twitch co-founder Justin Kan. More: - The fresh funding will be used to create high fashion and prestigious wearables in the virtual world so that users can dress their avatars in the latest trends.
- Space Runners launched its first NBA Champions sneaker collection in December, and now it plans to debut the fashion in the metaverse collection that is built on the Ethereum blockchain.
- CEO Deniz Özgür said, "We are designing and launching fashion items as NFT collections, which is ongoing ... and also launching the first phase of our fashion metaverse."
- Fashion in the metaverse is the latest trend that is gaining momentum, as Decetraland is hosting the biggest metaverse fashion show later this month.
- Space Runners' fashion metaverse is called the "Spaceverse," and it will come with its own digital currency.
Coin Desk
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MetaWorldPad is officially launching. This innovative blockchain project allows users to choose investment projects based on voting. The platform's voting system is based on Metaverse Digital Identity, which is built on blockchain technology. More: - MetaWorldPad aims to play a crucial role in the development and growth of projects that are being built in the digital world.
- Investors can participate and stake MetaWorldPad in upcoming projects that are being launched on the platform.
- The platform will give access to investors looking to invest in NFTs, and as people play the games using the MetaWorldPad launchpad, they will have access to a collection of NFTs to invest in.
Analytics Insight
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 Fashion trends in the metaverse are helping gamers earn money by selling virtual clothing to dress their avatars. Meet cSapphire, at age 20 the most sought-after virtual clothing designer in the Roblox universe, who has started earning money for her designs in virtual reality. More: - cSapphire started designing virtual clothing in 2015 and eventually earned money for the designs she had uploaded by 2018.
- "It was personal at first, but I decided to put my clothing on sale to see if people would buy them, and they slowly did," she said.
- A gray hoodie with a black bandeau reached 600,000 sales.
- A lot of users view the metaverse as a place where anything is possible and you can be and do whatever you want, and the same goes for fashion in virtual reality:
- cSapphire says that for people who cannot afford a certain fashion item in the physical world, the virtual worlds give them a chance to dress their avatars. She said: "Virtual luxury is really in, too, because for some people, they can't buy them in real life, so they want to have them on their virtual avatars."
- Roblox plans to launch Layered Clothing developed by an 18-year-old Roblox game developer, a 3D modeling technology that will mimic the way that clothing drapes and empower avatars with customizable options.
- The Layered Clothing designer goes by the name Coffee Nerd, and she explains, "I spent the next year trying to figure out the software because it's cool, it's creative, and the possibilities are going to be endless."
- eSapphire plans to release clothing in the physical world alongside her virtual collection, which showcases that the line between digital reality and physical reality is starting to blur.
Refinery29
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 |  | Gia Mattu is based in Calgary, Alberta. She is an entrepreneur with experience in climate technology, drones, AI, machine learning, and blockchain technology. When she's not working, she loves to hike the Canadian Rockies, try new cuisine, and travel. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
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