 Square Enix announced a partnership with The Sandbox. The aim of the collaboration is to bring Dungeon Seige into the metaverse platform and explore the world of NFTs and blockchain technology. More: - Square Enix, a Japanese role-playing gaming giant known for the Final Fantasy series, is now looking for opportunities in the blockchain and NFT space.
- The game will feature collectible plots of land in the form of NFTs and allow users to create their own experiences.
- The Sandbox COO Sabastian Borget said, "The RPG category is one of the most dynamic and popular segments of The Sandbox, making the Dungeon Siege IP a perfect fit for our community."
- The Sandbox has an impressive list of partners, including Warner Music, The Walking Dead, Snoop Dogg, and more.
- Square Enix Holdings Co., Ltd. also launched a YouTube channel called Square Enix Music, featuring games with a game-by-game playlist.
Daily Hodl 
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 Red Bull filed for several trademarks pertaining to NFTs and the metaverse. The trademarks filed with the United States Patent and Trademark Office (USPTO) indicate the company plans to enter the virtual world. More: - In recent months, we have heard of big companies like Walmart, McDonald's, Nike, and even oil giants like Chevron filing metaverse trademarks.
- Red Bull, the Australian energy drink giant, filed its trademark application on March 3, 2022.
- The company plans to offer NFTs, clothing, drinks, and sports gear along with financial services in the metaverse.
Finbold
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 Dubai, UAE, announced plans to regulate virtual assets. Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, unveiled the first law of its kind in the emirate that regulates virtual assets and said, "The future belongs to whoever designs it." More: - The United Arab Emirates aims to become a leader in virtual asset regulation by establishing new laws and regulatory frameworks for digital assets.
- Sheikh Mohammed said in a statement on Twitter: "We established an independent authority to oversee the development of the best business environment in the world for the virtual assets in terms of regulation, licensing, governance, and in line with local and global financial systems."
- VARA, the Dubai Virtual Asset Regulatory Authority, is established under the new law to focus on legal and financial autonomy, exchange services, asset transfer, offering and trading virtual tokens, and more. It will be linked with the Dubai World Trade Centre Authority.
The National News
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 The U.S. Air Force (USAF) announced that it plans to award Dynepic with a $3.6M contract to develop an XR air education and training platform for pilots. More: - Dynepic will scale its Member Operations Training Analytics Reports (MOTAR) system for the USAF.
- The platform will save time and money and ensure optimal security measures, customizable APIs, SDKs, and remote guidance for pilots.
- The company will also offer an AI-enabled plug-in to level up and automate process flows.
- Kriss Watry, CEO Of Dynepic, adds, "This increase will help support Dynepic and its vendor ecosystem to continue bringing U.S. Airmen the best in modern training technologies and experiences and help support the acceleration of Authority to Operate (ATO) certification for vendor technologies integrated with MOTAR."
XR Today
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 Fashion in the metaverse: Learn how luxury designers are demonstrating the future of fashion in the virtual world. Gartner, a technology research and consulting company, predicts that 30% of organizations will market their products and services in the virtual world by 2026, meaning fashion NFTs might be the next big trend. More: - Lokesh Rao, COO of Trace Network Labs, said that as more people are starting to spend their time in both the digital and physical world, we will see a spike in fashion trends appearing in the virtual worlds.
- People will dress their avatars as a form of expression, and there will be a demand for virtual luxury goods.
- Digital fashion in the form of NFTs is gaining momentum with major high-end fashion brands: "Fashion NFTs are simply tokenized outfits, accessories, textiles, and other wearables that have been created to exist in virtual worlds. Their purpose is quite straightforward. They provide a way for us to express ourselves in the metaverse," said Rao.
- In recent months, we witnessed Nike acquire RTFKT, while Dolce & Gabbana and Jimmy Choo also launched their own NFT collections, among others.
- Brands are also entering the digital landscape. For example, Gucci announced a virtual store opening in The Sandbox.
Coin Telegraph
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The metaverse ecosystem offers brands new opportunities to work and interact with customers. Here are some ways that brands can leverage off the virtual worlds. More: - Digital Products: Brands can leverage off NFTs and 3D digital products. For example, Gucci teamed up with Roblox to create digital clothing that allowed users to dress their avatars.
- Enhanced Customer Experience: AR/VR technology can help brands reach their customers by enabling immersive experiences. For example, AR tools can offer online shoppers a "try before you buy" lens to gain more information about products before the final purchase.
- App Integration: Integrating various services into the metaverse platform. For example, Mark Zuckerberg demonstrated that his avatar can enter messenger and WhatsApp without interrupting sessions.
- Brands can also collaborate with current metaverse platforms such as Roblox, The Sandbox, and Decentraland and purchase digital plots of land to create a community around their business to reach new customers.
- Companies can also offer customized metaverse experiences and develop a metaverse teleportation tool to enter various platforms.
Forbes
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 |  | Gia Mattu is based in Calgary, Alberta. She is an entrepreneur with experience in climate technology, drones, AI, machine learning, and blockchain technology. When she's not working, she loves to hike the Canadian Rockies, try new cuisine, and travel. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
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