Happy Friday, rulers! I had a great weekend off and got to be back in Politico's new hybrid workplace this week and last. I'm back in time to discuss International Women's Day, so let's get to it! Thank you to Maya Parthasarathy for helping to put this newsletter together. In recent years, feminists have expressed frustration over how brands and corporate Twitter accounts have coopted International Women's Day. In one characteristic example, on Monday, journalist Jill Filipovictweeted out her Apple Watch's prompt to exercise for a quick 20 minutes "to celebrate women around the world!" But I noticed something interesting this International Women's Day: The conversations it generated seemed to get a bit more real. I saw a number of women posting their personal stories of asking for raises and getting denied, with real dollar amounts attached. And I also saw a new Twitter account crowding out all of the other posts in my timeline to mark the holiday: TheGender Pay Gap Bot , which retweets feel-good International Women's Day messages from organizations — but not without sharing data about the companies' records on pay parity. The Twitter bot uses data on the pay gap that British companies are required to disclose by a regulation that went into effect in 2017. When the budget airline Ryanair sent out its International Women's Day tweet, an image in the style of a movie poster with photos of women employees under the words "THE FLIGHT SQUAD," the Pay Gap Bot shot out a typically straightforward, cutting quote-tweet: "In this organisation, women's median hourly pay is 68.6% lower than men's." I called Francesca Lawson, who runs the Twitter account along with her partner Ali Fensome, about what prompted her to start the account and whether she thinks the law that required companies to disclose pay-gap data has actually improved anything. Katelyn Fossett: How did the idea for the Pay Gap Bot come about? Francesca Lawson: I work in marketing, so I have been the person who has had a load of things read out to me by senior managers, like, "We need to talk about how we're doing really well on this equality measure" and "We need to talk about how we're actually promoting loads of women." And I've been in that position of knowing that it's not true, but sort of having my hands tied a bit. There's only so much that I can protest here because at the end of the day, they're going to pull rank and overrule me. So yeah, the Pay Gap App bot is inspired by the frustration of feeling like we can't challenge a lot of the nice words and see what substance there is behind them. And of course, in the UK, we actually have gender pay gap data for all companies with more than 250 employees [because of a regulation that went into effect in 2017]. So we thought, how can we get that data in front of people so that they can better understand what's going on behind the scenes? And so we decided we'd push out the data in response to the tweets that are coming through with messages of empowerment and celebration and inspiration on International Women's Day. And we'd be able to prove whether those words are actually the truth or whether they're just covering up the more systemic problems that aren't being acted on. Fossett: What do you make of the reaction to the Twitter account? Lawson: I'm absolutely blown away by how much the account has taken off and how many people have been interacting with it. I think maybe that speaks to the fact that for a long time, there's been this kind of Hallmarkification, if you will, of these social issue awareness events. It's the same with Pride as well. We shouldn't give up and just sort of accept companies can now sell our liberation back to us in the form of "Smash the Patriarchy" T-shirts and things like that. What we've done is enable people to refocus on the actual issues at stake and keep on pushing for better pay and better representation across all sorts of levels. In many of the companies with a gap, one of the things that stands out is that the upper tier and tends to be predominantly male, and that the lower tier is predominantly female. And that's what creates the gap. But I think that, yes, we need to make sure that women are represented at all levels of the organization. But then we also need to make sure that wages are fair across all levels of the organization and that there's not one CEO, regardless of gender, sort of raking in millions while there are others on minimum wage. Fossett: What has changed in the UK since the regulation went into effect that required companies to disclose the data you're using here? How has it actually affected life for workers in the UK? Lawson: If I'm going to be honest, I think that it's not been that effective so far because I think that awareness is still quite low. And I think that's partly because to find the studies, you've got to go and seek it out. There's no sort of requirement for, say, companies to declare that gender pay gap data in their recruitment ads or anything that that. There's also nothing in the legislation which requires companies to act on that data. Some companies have five years' worth of reports now, and you see very little change from one year to the next because they're not being forced to implement, say, blind recruitment, or diverse interview panels or improvements on parental leave to give both genders more paid time off for raising children. And those are the types of things that, in my opinion, would be quite effective at reducing the gap. There's definitely value in the reporting itself; it's enabled us to do what we've done. But that's just the first step.
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