I should start with a confession. I own a second-hand Roomba. Her name is Evie. She's part of my family. She doesn't see so well in the dark, but she can run circles around my armchair. Every now and again, she tries to vacuum my toes. So when Amazon announced on Aug. 5 that it was going to purchase Roomba-manufacturer iRobot for $1.7 billion, I was torn. iRobot has been a fixture in autonomous robotics since the '90s. Sure, it would be convenient to send commands to my Roomba through Alexa, but it also raises questions about data privacy in my own home — and particularly my floor plan. Former DOJ prosecutor and antitrust expert Maurice Stucke told me I should be worried about how that could give Amazon yet another edge in targeted advertising. "Let's say you were looking for a coffee table on Amazon Prime, and you decided to purchase it elsewhere. You wouldn't think Amazon would know of it. But now if you have their vacuum cleaner, it could now determine that, indeed, you did buy a coffee table elsewhere," said Stucke, now a law professor at the University of Tennessee. Stucke compared Amazon's data collection practices to a pointillist Georges Seurat painting : data from one Amazon smart home product may not tell you much, but "when you step away and you look at all the dots, you get a much clearer picture." After all, Amazon already has access to data on your grocery shopping at Whole Foods and books you're reading on your Kindle. And it owns Ring doorbell, which came under fire for sharing data from its porch-front monitors with thousands of police departments, and a router company called Eero that knows what smart-home devices you're using to connect. Amazon spokesperson Laura Wate declined to speak directly about potential data use from iRobot products, but said that protecting consumer data has always been "incredibly important" to the company. Even so, Amazon has come under fire in Congress for allegedly lying about collecting data of its third-party sellers earlier this year. IRobot's privacy policy allows its users to opt in to share limited data with a preferred voice assistant like Alexa, but does not say if that includes mapping data. Spokesperson Charlie Vaida said the company does not currently share any mapping data with third parties. The assurances are not comforting for Stacy Mitchell, co-director of the anti-monopoly group Institute for Local Self-Reliance. Amazon "seems to be positioning themselves for Alexa to be the primary platform for all of the appliances and devices that will be connected in people's homes," Mitchell told me. So as Amazon consolidates its footing in the smart-home space, it looks like my humble Roomba suddenly has a big part to play. It's going to be difficult to remember that Evie could soon be sending data about my furniture purchases to Amazon, given that she's currently stuck under my dishwasher.
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