Interview: 'Supernatural' podcast hosts / Podcast guests paying for interviews / Vulture's Best of 2022 list

Plus, 'Tongue Unbroken' premieres, Lionsgate launches a podcast division, and Transistor turns 4

Inside.com Part of   Network August 04, 2022

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INTERVIEW: "SUPERNATURAL THEN AND NOW" HOSTS  Flashback to 2006. Yours truly is 11 years old and has just discovered "Supernatural" – a CW show featuring two brothers who are out to hunt supernatural creatures, find their father, and inevitably, save the world. Little did I know that the show and the fandom would carry me through wayward times in my life till its series finale aired in 2020 and even after.  Cut to 2022. I find myself having the pleasure and privilege to interview cast members Rob Benedict (Carver Edlund) and Richard Speight Jr. (The Trickster/Gabriel.)  The two host the ongoing rewatch podcast "Supernatural Then and Now," which recently launched season two. While both Rob and Rich have been part of the TV series since pretty early on, they have never watched the show itself. I talked to them about the podcast and what they think about the TV show.  Shreya Sharma (SS): How has the journey been for you?  Richard Speight Jr. (RS): For two guys who are heavily involved in the show and spearheaded the monumental convention circuit but haven't actually watched the show, it's been a really interesting journey. To say it was a discovery is an understatement. Rob and I were basically hearing quotes and seeing scenes that we've been exposed to for over a decade and are making the connections. With season one, we got our feet wet, and season two is bigger and better. Rob Benedict (RB): We started this season with a bang. We opened up with an interview with Jensen Ackles and Jeffrey Dean Morgan, which was super fun to do and really was a reunion. They got to talk about things that they really never talked about before in terms of the show.  SS: What's new about season two?  RS: In season one Steve Hein, our executive producer, kind of spearheaded the whole thing with the blessing of ("Supernatural" creator) Eric Kripke.  We've taken this to a certain level using Steve's expertise, the power of the fandom, and the generosity of the crew and cast of the show. But now we're taking it up a level. Now we're partnering with RedCircle. We've got a great podcast here; it's entertaining for first-time and long-time viewers. With RedCircle, we're gonna be able to expand our reach and get this podcast out to a bigger and broader group. WWe'resuper excited to be partnering with them.

iNTERVIEW: "SUPERNATURAL THEN AND NOW" PODCAST HOSTS SS: Imagine there were spinoff shows based on your individual characters; the Winchester boys were side characters. What would those stories look like? RS: Rob and I have the same answers here — a God-son sitcom. A classy single-camera sitcom. You've got God and his sons: Michael, Gabriel, and Lucifer. Castiel could be God's nephew, I guess. RB: Agreed! And Sam and Dean could be one of the earthlings we mess with.  SS: What are your favorite episodes and quotes so far?  RB: My favorite quote is definitely "saving people, hunting things, the family business" that Jensen Ackles' character Dean delivers in season one. This watch was the first time I heard it! My favorite episode was "In My Time of Dying," when Dean confronts his potential death in season two.  RS: My favorite episode is from season one, "Dead in the Water," directed by Kim Manners. That was creepy, and I enjoyed it! My favorite quote is, "hey, Sammy." There's a lot of that.  SS: How would you, now watching it for the first time, rate the show out of 10?  RS: Rob and I prefer to use a rating system that's based on facial hair. So based on our rating system, it's a big and full bushy beard for me. It's a great show. It's got legs. The character of development is strong. The relationships are strong. The guest stars are incredibly well cast. I'm gonna give it a big fat bushy beard.  RB: I agree. I'd say it's a full bushy beard that at times maybe needs to be trimmed. I can't wait to keep watching for some of that trimming.

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Podcast guests are engaging in "pay-for-play" podcasting and paying up to $50,000 to guest on shows, Bloomberg reports. Podcasts that accept payment for guests include "Entrepreneurs on Fire," "The Skinny Confidential Him and Her Podcast," and "The Human Upgrade."  More:  In what critics are calling podcasting "payola," guests are paying to be interviewed by some podcasts.  On the topic of whether podcasters should disclose this fact for the guests who do pay, Craig Delsack, a media lawyer, posits that "it should be disclosed." Disclosing the details "builds trust with the podcaster. It can't be the Wild West."  Guestio is a marketplace for brokering such paid appearances. The CEO and founder Travis Chappell believes that the money people pay to PR firms to pitch them as guests is "better spent" paying the podcaster directly.  "Entrepreneurs on Fire" is the top earner on this platform, with host Josh Lee Dumas charging $3,500 per appearance.  Other shows that charge guests for an appearance are Dear Media's "The Skinny Confidential Him and Her Podcast," which charges $20,000 to $40,000 per interview, and "The Human Upgrade" which charges an average of $50,000.  Jon Bier, CEO of PR firm Jack Taylor, equates this to payola. He shares that getting into this would be "the opposite of what" he believes in: curation, creativity, and authenticity.

PODS ON THE BLOCK  "Tongue Unbroken" is a new show focusing on the decolonization and reclamation of the Native American language. Each episode features guests discussing this and ongoing decolonial efforts in Alaska, the U.S., Canada, and New Zealand.  "Thorn In The U.S.A" is a scripted political satire. The fictional host of the show, Margaret Penelope Taylor, is a big fan of Rep. Marjorie Taylor Greene and delivers news and insights on Greene.  "You Are What You Love" is a new show that features host Marissa Tandon inviting guests to share what piece of media changed them forever. In a wonderful intervention of fate, the first episode features voice actor Lauren Grace Thompson discussing the TV show "Supernatural."  Keep your ears open for:  "Cuidad Màgica" is an upcoming crime story plus scripted drama from Sonoro and Tenderfoot TV. Episodes release on Aug 8.

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PODCAST EVENT UPDATES On Aug. 16, Edison will share The Latino Podcast Listener Report on a webinar that will feature interviews with U.S. Latino podcast listeners.  On Aug. 23-26, one of the most anticipated events of podcasting, Podcast Movement 2022, is taking place in Dallas, Texas. Ticket prices will increase this week.  On Sept. 29, the International Women's Podcast Awards 2022 will be presented.

QUICK HITS 2022 Capital Gains of $250K+? Reinvest them and unlock attractive tax incentives like tax deferral. Learn How — Grab This No-Cost Investor Guide.*  Lionsgate launched a podcasting division with shows from Curtis "50 Cent" Jackson, among others.  Blubrry partnered with PodRocket to provide free podcast training to Blubrry customers.  Nick Quah updated Vulture's list of Best Podcasts of 2022 (So Far).  Happy fourth birthday to Transistor, the podcast hosting platform. Get a FREE Trial Pack of Super Coffee's NEW Tasty Pastry flavors that contain 0g of sugar, 10g of protein, and 200mg of caffeine. Just cover shipping!* *This is sponsored content.

Upcoming events at Inside: August 17 - AMA with Atin Batra (27V) (Register Here) August 24 - AMA with Matt Mahar (Cana) (Register Here) October 25 - Meet Our Fund 4, an Inside.com Summit (Register Here)

This newsletter was curated by podcast geek and marketer, Shreya. She loves storytelling in all forms but podcasts are her favourite. A resident of Vancouver, her favorite podcast genres are sci-fi, comedy, TTRPG, and a combination thereof. Follow her adventures on Twitter. Do you or anyone you know host an indie podcast? Hit reply to tell me about it. I might feature it on Pods On The Block!     Editor Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford.

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