During the Wall Street Journal's Tech Live Conference, Oculus founder Palmer Luckey said about Meta's Horizon World's metaverse, "it's not good, it's not fun…most people on the team would agree it's not a good product." Palmer tempered his remarks by claiming that the metaverse would likely improve, noting, "they're in the best position of anyone to win in the long run." More: - Meta purchased Oculus for $2B in 2014.
- Palmer, who joined the company's team after the acquisition, was fired in 2016. He now runs the defense and security startup Anduril Industries.
- Despite his negative comments, Luckey thinks Meta's Horizon World metaverse will likely improve. He told attendees, "it is terrible today, but it could be amazing in the future."
- In 2021, Meta invested $10B in metaverse-facing programs. In 2022, Meta is expected to lose $10B.
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 Taqtile Inc. debuted its Manifest Maker app, an augmented reality (AR)-enabled program that allows companies to digitize instructions for deskless workers. Combining images, videos, and text, users can share the instructions with remote workers via a headset or iPad. More: - Users can easily combine videos, images, and text with the Manifest App's drag-and-drop or auto-scan features.
- Users can incorporate AR components, animated 3D models, digital twins, or "spatially anchored content."
- The app is compatible with the company's existing Manifest program.
- The program supports real-time remote assistance.
- The app is easy to use and free to download.
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Microsoft is still struggling to find its foothold in the mixed-reality (MR) and metaverse sectors. Over the past two years, Microsft has cut budgets for its mixed-reality headset, lost over 100 employees, and canceled plans for a consumer-facing headset. More: - The company's HoloLens headset is floundering after Microsoft opted to restructure its MR department and reduce its budget.
- With over 1,000 employees dedicated to metaverse projects, developing the HoloLens has proved more difficult than anticipated.
- According to former HoloLens director Tim Osborne, "We had the opportunity to own this market." Unfortunately, Osborne laments, the company failed to find its footing.
- After scoring a $480M contract to build headsets for the U.S. military, its efforts have fallen short of expectations, with soldiers complaining that the headsets are too heavy, cause eyestrain, and sometimes overheat.
- Shortly before Microsoft announced that some of its popular software programs would be available on Meta's Quest headsets, Microsoft CEO Satya Nadella announced the company would be "taking a software-led approach" to the metaverse.
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 The men's grooming company Philips Norelco (PN) launched its metaverse "Shavetopia" on Roblox. From now until Nov. 30, PN will donate money spent on avatar facial hair styles to the nonprofit Movember. The nonprofit is committed to raising awareness about men's mental and physical health issues. More: - The company will use the metaverse to market new products and support causes like the Movember event.
- Movember began in 2003 to educate the populace about men's mental and physical health issues, including prostate and testicular cancer and suicide.
- Shavetopia includes several PN-themed mini-games where players can earn "power-ups."
- The metaverse is also a social space.
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 Resonai is a Tel Aviv-based startup digitizing physical spaces to create digital twins. The company recently announced a $20M Series A funding round. The group will use the funds to continue developing and marketing its platform, "Vera." More: - The company partners with building owners to transform those buildings into digital assets.
- The program combines augmented reality (AR) and AI to afford users tools that allow them to manage their buildings and create location-based AR experiences.
- Digital twins give users a data-driven view of their building to manage it more efficiently.
- For instance, the virtual layout gives users access to their HVAC system, repair schedules, energy use, and more.
- Commercial users can also use Vera to create AR experiences such as indoor wayfinding and virtual concierge services.
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 HaptX's next-gen "G1 Gloves" are available for preorder. The haptic feedback gloves cost $5,495 each or $18,000 for a four-pack. The company is also offering a subscription option for $495/month. More: - The gloves are expected to ship in Q3 2023.
- The gloves are sold with an air-compression backpack weighing ~17 pounds.
- The backpack creates haptic responses by pushing air into "hundreds of microfluidic actuators that physically displace your skin."
- The gloves also support forced feedback so that users can experience virtual objects as if they were real.
- HaptX understands that the gloves are too expensive for consumers and is thus marketing the product to enterprise consumers who "don't have to settle for controllers or hand-tracking."
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Quick hits: - Get ahead of the holiday madness and gear up your influencer and affiliate strategy for success.*
- Activate Inc CEO Michael Worf believes the metaverse already exists in video games. He told the Wall Street Journal's Tech Live conference attendees, "People are talking about the metaverse as something far away in the future, but I believe that it's here in today's virtual worlds in video games."
- Researchers at Shanghai Jiao Tong University's Department of Electronic Engineering are developing new lenses for augmented- and virtual-reality headsets. The displays would solve the vergence-accommodation conflict with continuously tunable focal lengths.
- Snap CEO Evan Spiegel doubled down on his company's commitment to augmented reality programs, noting "there is a clear fork in the road between VR and AR." He continued to lambast the term "metaverse" as one he would "never use."
- Video game developers at Cyborn announced its upcoming sci-fi game "Hubris" would debut on PC VR headsets on Dec. 7. The group plans to release the game on Quest and PSVR headsets but has not announced launch dates.
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 |  | Courtney Rawlings is an Inside Research Analyst living in Los Angeles, California. She has returned to her hometown of LA after spending several years working at Emory University in Atlanta, Georgia, where she is completing a Ph.D. in Art and Architectural History. While working toward her Ph.D., Courtney has developed an interest in the language and history of the tech industry, especially regarding metaverse technologies, streaming, and podcasting. In fact, she hosted her own podcast Low Culture Boil! You can find her on Twitter: @ckayerawlings Email: courtney@inside.com |  | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords. | |
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