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The digital-sticker craze is taking off

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11 October 2022

They say you can't teach an old dog new tricks – but, when it comes to business, it just takes the right person with the right ideas to shake up long-standing traditions and give classic products a new lease of life. Here are five business owners who've mastered the art of reinvention.

 
 
 

01

This isn't your grandfather's suit

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Daisy Knatchbull launched her brand to fill a necessary niche within the fashion industry: made-to-measure womenswear.

 
 
 

02

The digital-sticker craze is taking off

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From animals to caricatures, take a look inside the mega-popular digital-sticker creator economy in Asia.

 
 
 

03

Reigniting the family business

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Madeleine Hoy went from putting on events for the biggest names in fashion to creating candles inspired by her great-grandfather's fruit shop.

 
 
 

04

Making soft drinks go pop

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Fizzy drinks are enjoying a renaissance as business owners experiment with aspirational packaging and functional ingredients.

 
 
 

05

Yes, even tinned fish can be trendy

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While canned seafood might have a somewhat drab reputation, new brands are turning the Mediterranean staple into a premium pantry item.

 
 
 
 

Introducing The World's Best Shops

 
   
 

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