Why it's smart to reveal your secrets

It's tempting to keep your business secrets close to your chest, but opening up can go a long way.

Subscribe   /   View in browser   /   Invite a friend 25 October 2022 Many businesses used to have a 'secret sauce' – the little edge that a business owner wouldn't reveal for worry of competitors and copycats. However, these days, it's far more about transparency. Here, we go behind the scenes of a solar panel company, a camera rental firm and more – plus, some insight into why you should let people into the process.       01 The making of a rental-friendly solar panel Sitting and staring out of the window can lead to great ideas, like when Krystal Persaud realized there was a need for better solar-energy options. Read more Sitting and staring out of the window can lead to great ideas, like when Krystal Persaud realized there was a need for better solar-energy options.       02 Why you should reveal your secrets As businesses find new ways to connect with customers, ultra-transparency – yes, even showing the books – is picking up traction. Read more As businesses find new ways to connect with customers, ultra-transparency – yes, even showing the books – is picking up traction.       03 How to mix family with business Starting a business with someone who knows you inside and out can be a big advantage, but you need to set boundaries. Read more Starting a business with someone who knows you inside and out can be a big advantage, but you need to set boundaries.       04 A bedroom business gone big time The owners of JustRentLah, a camera rental company in Singapore, break down how they went from renting out equipment from their apartments to a full-on business. Read more The owners of JustRentLah, a camera rental company in Singapore, break down how they went from renting out equipment from their apartments to a full-on business.       05 What happens if you get banned from your marketplace Motion Nutrition pulls back the curtain on how it responded to its supplements being pulled from Amazon. Read more Motion Nutrition pulls back the curtain on how it responded to its supplements being pulled from Amazon.

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