Welcome to POLITICO's West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from Allie Bice and Daniel Lippman. Send tips | Subscribe here | Email Alex | Email Eli For the past few years, Republican operatives have undertaken an extensive effort to frame JOE BIDEN as a bumbling man of advanced age and diminishing acuity who used his power to enrich his family and embark on a latent leftist agenda. To a degree, their project worked. Biden's approval rating heading into last week's midterm election was exactly at the place where those cycles tend to crash badly for the party in power. But as GOP operatives take stock of why the crash didn't come, many are reaching a nagging conclusion: Biden was not the villain they needed and it's not clear he will ever be. "The Clintons, Obama, AOC and Pelosi are GOP base motivators," said MICHAEL BIUNDO, a longtime GOP operative and former DONALD TRUMP adviser. "Biden doesn't stoke the flames like they do. Heck, he doesn't stoke the flames like Trump and abortion does for the Democrats' base." Recent political history is rife with examples of national Democrats being turned into galvanizing boogeymen for Republicans. BILL CLINTON brought out conservatives in droves. BARACK OBAMA sparked intense backlash, including, his aides believe, the nativism that led to Trump's own rise. "Fire Pelosi" was the rallying cry for Republicans in 2010 (and many elections since). HILLARY CLINTON's unfavorability ratings were an anchor around the party in 2016. Biden, white and male and with little of Bill Clinton's personal drama, has yet to elicit such a visceral reaction. He has a public image crafted over decades in the national spotlight. That image has taken various turns — new generation Democrat, loquacious and self-indulgent senator, Corvette-driving-ice-cream-eating renegade V.P., aging uncle/statesman president — but it has never been inherently toxic. His team now sees the milquetoast Biden brand as a key advantage. "Joe Biden has never forgotten who he is, which is why he has an enduring relationship with the American middle class," White House spokesman ANDREW BATES said. "And Scranton always beats Park Avenue." Republicans have spent a lot of resources driving up negative assessments of the job Biden is doing. A troupe of so-called "nihilist teenage shitposters" at the Republican National Committee (they embrace the title) are deeply invested in the cause. But it hasn't always translated into a negative assessment of Biden's image. "His job approval was what was always upside down and it remained so today," said one Republican strategist who was deeply involved in the 2022 House races. "But he has an air of affability to him which benefited Democrats. Even when his approval was in the high 30s, low 40s." During the 2020 presidential campaign, Trump's team encountered a similar problem . And during the early months of the Biden presidency, Republicans were conceding to our DAVID SIDERS that the president "is not a good bad guy." But as the presidency progressed and the public's approval of the job Biden was doing kept slipping, there was a sense that he was becoming a real liability for Democrats. That conviction grew firmer as Biden spent the closing weeks staying away from swing states and keeping his public events limited. In some cases, Democrats explicitly asked his team not to come to their states for fear that association would drag them down. And unlike his predecessor, Biden was humble – or pragmatic – enough to keep a relatively lower profile down the stretch. In the end, Republicans are concluding that there was a fundamental difference between Biden being a liability for Democrats and an asset for the GOP. The portrayal of an aging, fading president may have taken root in some quarters. But that didn't mean moderate voters were convinced or cared all that much, or that there was enough buy-in from the base to turn the midterms into a triumph. And while Biden's absence from the trail may have hinted at his weaknesses, it also hid them too. "Biden was not always the best boogeyman, conceded a GOP campaign official. "But at the same time, what was different between Biden and Obama and Hillary is that Biden didn't do anything. Any time Biden opened his mouth, our folks would be fired up and mad but then he'd go underground for a week and a half." The approach, the official concluded, "was savvy, as far as making it less of a referendum on him." MESSAGE US — Are you COLLEEN MORAN, assistant supervisor for records management? We want to hear from you! And we'll keep you anonymous. Email us at westwingtips@politico.com .
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