 Google has added several augmented reality (AR) tools to its search engine and Google Maps. Users can now view sneakers in 3D, discover how foundations will look on their skin tone, and view nearby attractions in AR. More: - Shoppers can now view select sneakers in 3D and 360 degrees.
- So far, only Saucony, Vans, Sperry, and Merrell sneakers are available to view as 3D assets, but more brands are expected to join the program.
- To help onboard more brands, Google developed a much easier and more cost-effective tool to transform a couple of product images into a 3D rendering.
- Google added new AR features for beauty shoppers.
- The company photographed 148 older and younger models with varying skin tones and body types, so shoppers could more easily see how clothing items would look on their body type and to make it easier to purchase foundation online.
- The company is also rolling out AR features for specific cities on Google Maps.
- Users can now open an AR view on maps to see nearby landmarks.
- The option will be available next week in London, Los Angeles, New York, Paris, San Francisco, and Tokyo.
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 Qualcomm just announced the debut of its Snapdragon AR 2 Gen 1 chip. The chip was designed for augmented reality glasses. More: - The chip requires less power and thus smaller batteries, allowing for a more compact, glasses-like form factor.
- The chip is not for standalone devices but can connect glasses to external devices like a smartphone.
- The devices connect via Qualcomm’s FastConnect 7800 wireless chip, which supports the Wi-Fi 7 standard.
- The company is already working with LG, Lenovo, Xiaomi, TCL, Sharp, OPPO, Pico, and Nreal.
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A team at Health Education England developed a virtual reality (VR) app for nurses and nursing students to get a sense of the demands of being a prison nurse without having to go to a prison in person. The immersive program outlines the benefits and difficulties of working in a prison. More: - The program includes interviews with a mental health nurse, a general practitioner, and a healthcare officer already working at a prison.
- Users can explore healthcare scenarios based on real-world events that help users understand best practices for nursing in prison, e.g., conflict resolution and de-escalation techniques.
- The VR app also provides users with an overview of the unique needs of inmates, including pain management.
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Bentley Systems, a purveyor of software for infrastructure and engineering, showcased phase 2 of its metaverse at the "Year in Infrastructure" event in London. The company made clear that it is committed to Omniverse interoperability. More: - Its metaverse will make it easier for teams to hand over workflows, such as from construction to operations.
- Its metaverse can also visually connect discrete data sets from information, operational, and engineering technologies.
- The goal is to get infrastructure companies to move from 2D workspaces, which rely on documents and files, to more generative 3D ones.
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Taiwan researchers at The Industrial Technology Research Institute have developed high-resolution full-color micro LED displays for AR glasses. The new displays will be used to boost business interest in augmented reality and spearhead the next generation of AR displays. More: - The colorful displays combine Micro LED, CMOS, and quantum-dot color conversion layers.
- With a slim, .5-inch form factor, the energy-efficient glasses last longer than most consumer-grade devices.
- The 2,000 PPI displays are about 10x brighter than market competitors.
- At 20,000 nits, the glasses work outside.
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 Arcturus, a volumetric video capture startup, recently raised $11M Series A to continue developing its HoloSuite platform and grow its team. Cloudtree Ventures led the round. Susquehanna Private Equity Investments, LLLP, QBN Capital, Epic Games, and Autodesk also participated. More: - Between Q2 and Q3 2022, Arcturus saw a 270% increase in demand for its 3D video creator HoloSuite.
- In the future, the company hopes to reduce the number of cameras required to capture volumetric video.
- The startup's Unreal Engine tools make it easier to stream 3D video content of real-world events within virtual or augmented realities.
- In 2021, BITKRAFT Ventures led Arcturus' $5M Seed round.
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Quick hits: - Apis Cor holds the current Guinness World Record for the largest 3D-printed building on Earth. Invest in the future of construction.*
- The VR game "Broken Edge" is now available to play on Quest 2 and PC VR headsets.
- ImagineAR worked with the NFL's Baltimore Ravens to create the AR-enabled app "Ravens in Reality." The app includes virtual players that fans can take photos with.
- Meta is hosting a VR experience at London's Westfield White City. The "Conquest of the Skies" event includes narration from Sir David Attenborough and runs from Nov. 29 to Dec 4.
- SimX has secured a contract with the U.S. Air Force. The company will use its Virtual Advancement of Learning for Operational Readiness to develop a training module on emergency prehospital canine care.
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I'm Kiani from Inside.com, and this week, we asked our Metaverse community, "How could the metaverse benefit society?" We received long and thoughtful responses from a handful of members. I wanted to share one with our newsletter readers. ⭐️ Dan Linville (p/czardan1967 | LinkedIn), EVP at Access Alliance for Edu, believes that as good as VR is, in the state of the metaverse as we know it, nothing will replace the actual hands-on experience of many jobs. However, he mentions that in entry-level positions and education, VR could supply an engaging and immersive option, writing, "Remote coursework could benefit greatly. The engagement factor alone would make the course more interesting, with the resulting grades much higher… Over the past 20 years, I worked with innovative faculty who were looking at ways to gamify the content to better engage their students. Well, here you go. Now you can use the tools and take engagement to new levels." Thank you, Dan, for sharing your insights on how a metaverse could benefit education. I love the idea of using a metaverse to create virtual simulations that allow students to experiment with different concepts and scenarios. Want your question featured? Ask a question. Join the conversations at Inside.com, and we may shout out your name and business or contact you for more! ⭐️
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 |  | Courtney Rawlings is an Inside Research Analyst living in Los Angeles, California. She has returned to her hometown of LA after spending several years working at Emory University in Atlanta, Georgia, where she is completing a Ph.D. in Art and Architectural History. While working toward her Ph.D., Courtney has developed an interest in the language and history of the tech industry, especially regarding metaverse technologies, streaming, and podcasting. In fact, she hosted her own podcast Low Culture Boil! You can find her on Twitter: @ckayerawlings Email: courtney@inside.com |  | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords. | |
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