How bestselling books are made

The surprising impact of social media on book sales, plus other new shopping trends.

Subscribe   /   View in browser   /   Invite a friend 1 November 2022 While change can be scary, it can also be a good thing. For industries that have been threatened with total destruction by new technology and changing consumer habits – from department stores to book sales – the challenges are leading to reinvention.       01 From BookTok to bestseller While the internet was predicted to kill book sales, the rise of book obsessives on social media is creating a new business model for publishers. Read more While the internet was predicted to kill book sales, the rise of book obsessives on social media is creating a new business model for publishers.       02 Department stores aren't dead What were once just shopping destinations are now turning multifaceted, hosting pop-ups and even daycares as a way to meet customers' needs. Read more What were once just shopping destinations are now turning multifaceted, hosting pop-ups and even daycares as a way to meet customers' needs.       03 Get to the next level of sustainability In the age of greenwashing, customers want to know that companies are committed to sustainability. Becoming a B Corp can show that your incentives are aligned with your values. Read more In the age of greenwashing, customers want to know that companies are committed to sustainability. Becoming a B Corp can show that your incentives are aligned with your values.       04 A concept store inspired by inspiring women Going niche has its benefits. Moniker, a store dedicated to emulating iconic women, is outfitting the women of Oslo. Read more Going niche has its benefits. Moniker, a store dedicated to emulating iconic women, is outfitting the women of Oslo.       05 Getting creative with content creators While social media can feel pretty crowded, business owners can outsource their marketing to content creators who can navigate platforms with ease. Read more While social media can feel pretty crowded, business owners can outsource their marketing to content creators who can navigate platforms with ease.

Shops like you've never seen them…   How to boss it in retail, plus some fascinating case studies that'll inspire you to open your own store. Get The World's Best Shops

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