Good morning, rulers! What a week. We had a very exciting Women Rule exchange event at the Waldorf Astoria, and how timely it turned out to be! More on that below. But it was also very energizing to connect with some of the thought leaders and executives in our network and some of you readers. Thank you to Sophie Gardner for helping to put together this newsletter! News broke early Thursday morning that the Biden administration had reached a deal to free Brittney Griner from detention in Russia. Griner, a WNBA player, had been detained since February, having been convicted by a Russian court for drug possession and smuggling after she was found with vape cartridges containing hash oil in her luggage. The news also came two days after POLITICO's quarterly Women Rule Exchange event in Washington, D.C., where Women Rule editor Elizabeth Ralph spoke with Griner's agent, Lindsay Kagawa Colas, about Griner's detention and the broader issues about equal pay and treatment in women's sports that it helped highlight. Also on the panel with Colas were Kelley O'Hara, U.S. women's national soccer team defender, and Mikie Sherrill, U.S. Representative (D-N.J.). Colas, a leading sports agent who has long advocated for gender equity and diversity in sports, has written about why Griner was playing in Russia in the first place : unequal pay. Many American women athletes supplement their incomes by playing outside the United States during off seasons, she wrote, which is often the only way to come close to achieving pay parity with men. Colas started off with a confident declaration. "We're going to bring Brittney home," she said to applause — and less than 48 hours later, Griner was indeed back at home. The other panel participants on Tuesday weighed in on when they noticed the vast inequality between women's sports and men's sports that partly contributed to Griner's detention. "When I was growing up, I really never thought I was anything less than, compared to a boy or a man. I honestly thought I was better than [them] on the playground and the classroom," O'Hara said. The first time she realized that men and women were not operating on equal footing, she said, was when she noticed that men's and women's teams were treated so differently in college —despite the women's teams performing better. Sherrill said she's always been a promoter of women's sports, but a turning point came during the 2021 NCAA tournament, when a conversation was sparked over unequal treatment of men's and women's basketball teams. Then she said, "seeing the men's World Cup, and then seeing the women's World Cup [in 2019], with 22 percent higher viewership, and yet still … [there was] not even equal pay, much less more pay." She knew the United States could do more to develop women's sports at all levels. Even with her children's sports teams, there is still an assumption that boys' sports teams are the marquee program, while girls' sports are less funded and less celebrated, Sherill said. How can these inequalities be corrected? Sherrill is the co-sponsor of a bill that would create a bipartisan commission to study gender equity across the NCAA . The commission would suggest recommendations for better federal regulations. She has also introduced a separate resolution affirming the NCAA is in fact subject to Title IX. "There's some catch-up that needs to happen," Colas said. "We need more." By more, Colas means three times more. That's how much she calls on companies to invest in women's sports: three times what they are investing in men's sports. That over-investment, she argues, is what will eventually lead to real parity. "We are seeing the momentum … we see it in the equal pay battles. I think we're seeing it in the valuations of leagues and the hunger to own franchises," Colas said. "Because the data will show you that a dollar spent in women's sports is the best dollar spent in sports." Dollars spent on women's sports, she continued, have been shown to have a larger return than those invested in men's sports. "The momentum is there," she said. Now, the question, she continued, is how to keep it up. As with Griner, Colas said, it's about priorities. "I hope that what we learn is that when we focus on something and when we make it a priority, you can make things happen," she said. "When Brittney is elevated as a priority, we are then willing to do what it takes." "You see the same thing with women's sports," she continued. "When you choose to make it a priority, it moves the needle. It's that simple. It's about choices." As the panel wrapped up, Colas told the other participants that she had another stop to make that day: the White House.
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