INTERVIEW — JEFF MAGGIONCALDA, CEO, COURSERA Now entering its second decade, Coursera, the online course company, isn't making a profit yet, but now has 113 million learners in its system, and partnerships with more than 100 universities. Maggioncalda sat down with Global Insider in Davos to talk about how the most recent advances in AI are shaking up education. The text below has been edited for clarity. On everyone's favorite new AI chat app: I've been going deep on Chat GPT: I believe it's going to fundamentally change education and work. It's the real thing. The world is changing faster and faster because of technology and globalization: that includes computer programming and data science and AI. [But] I didn't see this generative AI thing coming — everyone was tuned into predictive AI. What makes generative AI different? Some people say it's just like a glorified autocomplete. But it's not just predictive, it gives you new capability. When it gets good enough, then it starts doing weird things like creating new ideas by combining old ideas. This is a very interactive method of learning. It helps me think. It's a step change for education technology to now not only store and retrieve information, but increasingly provide the thought partnership and a very good writing assistant. Good writing won't be a standout skill anymore? Good writing has been a signal of education, a signal of ability to think. But once writing becomes like a calculator is in math, then everybody has the ability to write well. How do you know who can think? The value is going to go to the most creative thinkers. And that's in the cognitive jobs. So the work will stay, but the jobs will go? Like the farm workforce mostly disappeared? You can now develop skills no matter where you are. People can do jobs, no matter where they are. That means global job opportunities. [But] you'll need far fewer lawyers, far fewer writers, far fewer of anybody who deals with language. With so much more supply in the knowledge economy, I think that gives way to the experience economy. What experiences do I have: whether care-related, tourism, influencers, sports, pets? The premium on cognitive excellence is going to go down, but the premium for what humans are really good at will go up: making people laugh, making people have fun. What type of skills will make you a winner in this economy? The demand for cognitive skills will be decreasing, except at the very top. But experiential skills, communication skills, empathy skills, are going to be increasingly important because you're going to be doing more work with other people across borders, across cultures. It's way harder to be a super smart person [and succeed in the experience economy] than to be a super empathetic person. Where will the winners be — does it even matter? Talent in emerging countries, and companies in wealthy countries, are going to be winners here, and they're gonna find each other. Those companies can now go for a global talent pool that is far more affordable than the talent in their home country. If you are in an emerging economy and have the skills, you're gonna get awesome job opportunities: It's going to reduce the disparity of wealth among talent. But companies in emerging countries are going to struggle to hold onto talent. I just finished traveling 50,000 miles since Oct. 1. I've been to 13 countries, 40 cities. When I'm talking to students in Merida, on the Yucatan Peninsula, they're going "Wow, I can make three times more than I ever thought I could, because I'm learning computer science. I'm gonna get hired, not by a company in America, but I'm gonna get hired by a European company or an American company [and stay put]." How are governments thinking about this tech upheaval to education? Governments can now upgrade their education system. They can also facilitate economic opportunity [for their people] because they can create a skilled talent pool. They can focus now on attracting not the companies, but the individuals. They can start by importing skilled talent — digital nomad visa programs, for example, without building some datacenter or car manufacturing plant [using taxpayer money]. But the longer term, sustainable strategy is domestic talent development.
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