Meet: Manuela Bedoya of Sounds Profitable / 'Latina to Latina' reaches 2M downloads / 'The Turning' debuts

Plus, podcast downloads up 20% YoY, Audio Fiction World Cup, and America's most efficient podcasts

Inside.com Part of   Network January 26, 2023

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INTERVIEW: MEET MANUELA BEDOYA, HEAD OF OPERATIONS AT SOUNDS PROFITABLE (Part 1)  Manuela Bedoya was recently welcomed as the new and first head of operations at Sounds Profitable, a weekly newsletter covering all things podcast adtech. Manuela is also a co-host of "The Download," a weekly podcast that delivers a detailed review of podcasting news in 10 minutes.  I had the pleasure of hearing from Manuela on her plans for Sounds Profitable and her journey in the podcasting industry. Shreya Sharma (SS): What are your primary goals as Sounds Profitable's head of operations? Manuela Bedoya (MB): I'm excited to help the team establish more efficient processes across all areas of the company. My main focus is ensuring that everything we plan and put out is executed with excellence and brings value to our partners. My goals include: expanding our offerings, identifying new and innovative ways to support our partners and the broader podcast industry, and planning and executing events to expand the event side of Sounds Profitable. We have a lot of exciting things planned! SS: What is something in the podcast adtech space that you feel is lacking? How do you see Sounds Profitable filling in that gap?  MB: One thing that is lacking in the podcast adtech space is standardization and trust from buyers and marketers. Podcast advertising is still seen as a secondary or experimental option for many advertisers instead of a viable way to reach engaged and passionate audiences. Our goal is to demonstrate, through research, articles, and all of our content, to the larger media landscape, that podcast advertising can be extremely successful, effectively measured, and compared to other types of advertising campaigns. It's not just a secondary or experimental option but also a viable path to reach and engage consumers. SS: How has your journey in podcasting been so far?  MB: My journey in podcasting has been an exciting and enlightening experience. Coming from outside the industry, I was initially drawn to the medium's ability to offer a unique level of intimacy and immediacy that is quite different from other media. Podcasting allows for a level of engagement and connection that is truly special, and it's been a pleasure to be a part of this community! One of the key learnings for me has been the importance of authenticity and the power of building and maintaining strong connections with your listeners. I've also learned that it's important to be open to feedback and to always be looking for ways to improve and evolve. In terms of aspirations, I'm looking forward to helping push the medium forward, being an advocate for more diversity and inclusion in the space, and continuing to learn as much as I can.

INTERVIEW: MANUELA BEDOYA, HEAD OF OPERATIONS AT SOUNDS PROFITABLE (Part 2)  Shreya Sharma (SS): What are you personally most excited about? Manuela Bedoya (MB): I'm most excited about the opportunity to build and grow the event side of Sounds Profitable. There is something truly special about the energy that comes with live events, and I believe that there is a lot of potential for us to create unique and exciting experiences for everyone in the space. Our goal is to bring people together and create opportunities for deeper connections, collaborations, and partnerships and to foster the growth of the industry. SS: What message would you have given to your younger self?  MB: Oh boy! So much. But mainly, be patient, trust the process, and don't be too hard on yourself. Mistakes are OK. The only way to grow is to be uncomfortable. Embrace discomfort and remember that feeling nervous about new opportunities is a sign that you're moving in the right direction. Shreya: Congratulations, Manuela! You're a wonderful friend and co-host. I wish you all the success in this new role.

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Podcast downloads increased by 20% year over year in 2022, reports Triton Digital in its inaugural U.S. Year-End Podcast Report. News was the most downloaded genre in 2022.  More:  In the year 2022, an average of 3.8 hours of content was downloaded per listener per week.  Podcast listeners skew more male, with the demographic being younger than the general population.  Comedy and True Crime followed News in the most downloaded genres.  You can view the complete report here.

PODS ON THE BLOCK  "La Brega" has released the second season of the dual-language podcast. The new season, available in both Spanish and English, will delve deeper into the music of Puerto Rico, one of its "most-cherished exports."  "The Turning: Room of Mirrors" is the new season of the podcast. This season brings into focus the ballet community, its "strict power structure," and the origins of the lifestyle. The podcast promises to trace the stories of this life, its legacies, and stories of young dancers.  "The War on Drugs" is a new podcast that shines a light on America's War on Drugs and its history, starting from Nixon declaring it the "public enemy No. 1."

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PODCAST EVENT UPDATES Reminder: the IndyPod Summit is happening online on Feb. 2. The event is hosted by The Podcast Host and is set to welcome more than 500 independent podcasters in 2023.  On March 26-28, Radiodays Europe is happening in Prague.  On May 13, the NZ Podcasting Summit is happening in Auckland.

QUICK HITS We know that talent development is a major challenge. So we made a planner to lend a helping hand!* Riverside.fm released a report on "the future of video podcasting for brands," sharing takeaways from companies participating in video for podcasts.  The Web Series World Cup has announced an Audio Fiction World Cup to celebrate the genre of Audio Fiction. "Latina to Latina" has reached 2 million downloads since its release in 2018.  BIPOC Podcast Creators have released a Verified Service Provider Directory of small businesses and freelancers.   Edison Research shared the most efficient podcasts for advertisers in the U.S.  Looking for the right learning and development tools in 2023? Don't decide until you've read this comprehensive checklist.* *This is sponsored content.

Upcoming events at Inside: January 26 - Growth Experimentation Workshop: From Strategy to Process by GrowthHackers.com (Register Here) January 29 - Inside Interview with Lacework - 4 Common Attack Paths in Cloud Security (Register Here) January 30 - Inside Coffee Break (Register Here) January 31 - Inside Startups Coffee Break (Register Here) April 18 - Human Resources Summit'23 (Register Here)

This newsletter was curated by podcast geek and marketer, Shreya. She loves storytelling in all forms but podcasts are her favourite. Her favorite podcast genres are sci-fi, comedy, TTRPG, and a combination thereof. Previously a resident of Vancouver, she now lives in Dubai.  Follow her adventures on Twitter. Do you or anyone you know host an indie podcast? Hit reply to tell me about it. I might feature it on Pods On The Block!       Editor Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords.

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