Microsoft is said to be engaging in talks with advertising agencies about monetizing the new AI-powered Bing search engine. Reuters reports that the company demoed the new Bing to an unnamed "major ad agency" and has been testing ads on the Bing chat feature. More: - According to Reuters sources, Microsoft reps described plans to add paid links within AI Bing's answers to search queries.
- The company is said to be incorporating traditional search ads into the Bing chatbot's responses.
- The talks with ad agencies are reportedly still in the "early stages."
- When it first announced AI Bing last week, Microsoft already acknowledged that it is expected to "deliver even more relevant messages to consumers," aiming to improve ROI for advertisers.
- In Microsoft's Advertising blog, CVP Rob Wilk wrote that the company expects to see greater volume as Bing usage grows, "leading to more opportunities for advertisers to reach their desired customers."
Zoom out: - Microsoft is already drawing millions to the waitlist for the new search engine, which it plans to roll out more broadly in the coming weeks.
- The influx of new users is expected to lead to greater ad exposure and boost Microsoft's competition in the search advertising market dominated by Google.
REUTERS 
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 NASA said it's using commercially available generative AI software to design new spacecraft and mission hardware. Dubbed "Evolved Structures," the specialized parts weigh less than traditional hardware, can be produced faster, and can handle higher structural loads. More: - The hardware will be used in the Exoplanet Climate Infrared Telescope (EXCITE), as well as Earth-atmosphere scanners, planetary instruments, astrophysics balloon observatories, and other mission equipment.
- "They look somewhat alien and weird," said NASA Research Engineer Ryan McClelland, "but once you see them in function, it really makes sense."
- McClelland led the design of the parts at NASA's Goddard Space Flight Center in Greenbelt, Maryland.
- To create them, a computer-assisted design (CAD) specialist starts with the mission requirements, then draws surfaces where the hardware connects to the spacecraft or other equipment.
- The AI software then fills in the dots to create the missing part, which it can do in a fraction of the time as a human working alone, according to NASA.
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A sold-out event that billed itself as the world's first generative AI conference was held this week in San Francisco. Austin-based AI startup Jasper hosted the one-day Gen AI event at the Pier 27 conference center. More: - The event drew more than 1,000 attendees. Tickets went for $450 and were sold out, according to CNBC.
- Speakers included OpenAI VP of product Peter Welinder, Anthropic CEO Dario Andrei, Stability AI CEO Emad Mostaque, and New York Times tech columnist Kevin Roose, who recently wrote about his "very strange" conversation with ChatGPT.
- The agenda also included a number of speakers from AI startup Jasper, the event's host.
- Jasper, founded in 2021, has been known for its writing assistant platform, which uses a generative AI engine to produce content for websites, social media posts, and blogs.
- In December, the startup released a conversational chat interface to generate original writing content for business use cases.
CNBC
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Online gaming platform Roblox will soon launch AI tools that help users create and change the look of in-game materials and auto-generate code. Users can type in natural language descriptions of what they want, and the AI automatically generates the code to make that happen. More: - For example, typing in "purple foil, crushed pattern, reflective" into the AI chat interface altered the appearance of a car in Roblox, according to a demo shown to Wired.
- While some Roblox developers already utilize generative AI, they are "off-the-shelf" systems that aren't integrated with the game and may require a lot of fine-tuning by creators.
- In a blog post, Roblox CTO Daniel Sturman said the platform will allow "every user to be a creator," making in-game item creation more natural and intuitive.
- The company plans to launch tests for the two new AI tools "in the coming weeks," wrote Sturman, who also planned to share more during his talk at Tech Stack for the Metaverse at the DeveloperWeek conference.
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The University of Hong Kong became the latest higher education institute to bar students from using ChatGPT and other AI tools over plagiarism and other concerns. Students may request exemptions but will need to get written permission from their teachers, the university said. More: - The University of Hong Kong is the first in the city to temporarily bar AI-generating tools to assist in coursework.
- Next week, a committee at the Chinese University of Hong Kong will discuss its own AI policies and could take similar action.
- Elsewhere, RV University in Bengaluru, India, and Science Po University in Paris, France, have banned the use of ChatGPT.
- Today, San Francisco Bay University (SFBU) said it has a formal working group to find solutions to "responsibly incorporate ChatGPT into higher education" and prevent its misuse.
- SFBU faculty member Henry Chang said he thinks it's "unrealistic" to ban ChatGPT outright. Instead, he said it's better to educate students on how to use ChatGPT responsibly and use it to improve teaching methods.
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Weekly roundup — Check out some of the other top AI stories you might have missed this week: - Microsoft began rolling out an early preview of its AI-powered Bing search engine to the first wave of testers. Within the first 48 hours, 1 million people signed up on a waitlist to try out a full version of the service, which integrates next-gen OpenAI technology into Bing.
- AI art and photo editing apps have declined in popularity from their peak in mid-December, according to an Apptopia analysis. Around that time, AI-powered photo apps like Lensa AI captured the attention of the public before they were overshadowed by OpenAI's ChatGPT.
- AI software successfully piloted a training aircraft for more than 17 hours, according to Lockheed Martin. The AI agent flew the company's VISTA X-62A, or Variable In-flight Simulation Test Aircraft, at the Air Force Test Pilot School at California's Edwards Air Force Base.
- Google executives have asked employees to internally test Bard, the company's AI-powered chatbot, to help improve its accuracy and responses. In a companywide memo this week, CEO Sundar Pichai asked workers to spend two to four hours trying out and giving feedback to the technology before Google rolls it out to the wider public.
- Microsoft said its new AI-powered Bing chat feature isn't designed to have long conversations. In a blog post on Thursday, Microsoft said it is getting feedback on chat problems and other issues from Bing beta testers as it works to improve the new search engine features.
- The U.S., China, and dozens of other countries on Thursday signed a non-legally binding statement backing responsible AI use by militaries. The call to action stemmed from this week's first global Summit on Responsible Artificial Intelligence in the Military Domain. By signing the call to action, more than 60 countries pledged a commitment to creating and deploying military AI in compliance with "international legal obligations and in a way that does not undermine international security, stability, and accountability."
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 |  | Beth is a writer and editor at Inside.com covering artificial intelligence and daily technology news. She has written the Inside AI newsletter since 2019. You can reach her at Beth.Duckett@inside.com. |   | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 and 1972 Fords. | |
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