Good morning, rulers! I’m writing to you from Chicago, where the weather is below freezing but the political energy is hot! Thanks to Sophie Gardner for her help with putting this newsletter together. In announcing she’s running for president earlier this week, Nikki Haley made a joke about being able to do the job in heels. It was a worn out line, but it’s a signal she’s leaning into being the only Republican woman — at least so far — to run for the job. The challenge for Haley is getting today’s conservative Republicans to see her as the future of their party, a younger-than-70 candidate who is a person of color and a woman with serious experience under her sash. None of that is likely to matter to the Republican base, however. “They don’t care if a candidate is a woman. What they care about today is ‘Do you make the left angry,’” Sarah Longwell, an anti-Trump Republican political strategist who ran Republican Voters Against Trump in 2020, told Women Rule. The irony, says Longwell, is that a candidate who is both a woman and Asian American could signal the future of the party. “Instead,” she says, Haley seems like a relic” from the GOP of 2004 rather than today. Haley isn’t the first woman to make a serious run for president on the Republican ticket. Elizabeth Dole ran in 2000, Michele Bachmann in 2012 and Carly Fiorina in 2016. But Haley brings more to the table than any of those predecessors because she’s been governor of a state and has worked on international issues. Haley was governor of South Carolina and served as U.S. ambassador to the United Nations thanks to an appointment by former President Donald Trump, who’s also running for president. Those are two bonafides that help define presidential candidates because they show you can make tough decisions and work on the world stage. Trump or any other GOP candidate will have a hard time poking holes at that experience. But Haley isn’t even mentioning her toughest decision-making as governor. That came in 2015 after the mass shooting at Mother Emanuel AME Church in Charleston, S.C.. Haley called for the removal of the Confederate flag from the capitol, and she convinced lawmakers on both sides of the aisle to go along with it. “She talks about the moment, but she doesn’t talk about what she did that many before her weren’t able to do,” says Debbie Walsh, director of the Center for American Women and Politics at Rutgers University. “And that’s because she needs to cater to the conservative Republican electorate in the presidential primary.” Instead, she embraces a comparison made to conservative British icon Margaret Thatcher, who famously governed with “an iron fist in a velvet glove.” It’s a dance that will be difficult for Haley to manage, even in heels. Being a woman in a race that will be dominated by men will have one advantage even among Republicans, says Longwell. “She’ll be the only woman standing with a bunch of white guys” on the stage. It will bring attention to her. Haley seems ready to take on any potential misogynistic rhetoric that political watchers expect could be lobbed by Trump, given his previous campaigns. And we’re not even talking about the “grab ‘em by the p-ssy” comment. Eight years ago, Trump insulted Fiorina, saying, "Look at that face! Would anyone vote for that? Can you imagine that, the face of our next president?" The slight infuriated women on both sides of the aisle but not enough to keep Trump from winning the GOP nomination and, ultimately, the presidency. “The primary electorate Haley will face is very different than the one Elizabeth Dole faced running in 2000. Haley is facing the kind of electorate that Carley Fiorina faced. We know Donald Trump will go after her,” Walsh said. Haley seems ready. In her announcement video, she says, “I don’t put up with bullies. And when you kick back, it hurts them more if you’re wearing heels.” It was a reference to leaders in Russia and China. Says Walsh: “The subtext is that she knows she’ll face that with Donald Trump.”
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