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| 1 | | The Apple Vision Pro headset unveiled at WWDC is described as a dramatically better-looking device than any other AR or VR headset seen before. The Vision Pro headset features a thin design with a fabric shield and a plushy band around the back, providing a comfortable fit. More: - The device has a nice silvery color and includes built-in audio on the sides of the band, as well as sensors and cameras housed under the front-facing glass.
- The front-facing display of the Vision Pro gently pulsates with light when the wearer can't see out, indicating that someone is using the headset.
- Questions about comfort, weight distribution, heat, and display quality remain, as well as how the Vision Pro will be used and what the market demand will be.
- The success of the headset will heavily depend on its software and user interface, which are yet to be fully revealed and developed.
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What the numbers say: According to a 2022 survey by Ipsos, 45% of adults in the United States identified Meta (formerly Facebook) as the top brand associated with the metaverse. Google was chosen by 22% of respondents, while Oculus, a subsidiary of Meta specializing in VR headsets, was selected by 19%. Additionally, 10% of respondents associated Disney with the metaverse, and Spotify, the music streaming platform, was chosen by 8%. Relevance: According to a Morning Consult survey, a majority of the 1,000-plus U.S. respondents have positive outlooks about the metaverse. Thirty-four percent said that the metaverse is the "future of technology," while 30% feel brands should open virtual stores. | | | |
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| 3 | | Digital twins are gaining traction in space as companies see a growing demand for digital engineering tools to design complex satellite networks. The scale and complexity of satellite constellations make digital twins necessary, particularly for military programs, which have often relied on legacy digital design tools rebranded as digital twins. More: - Sedaro, a startup based in Arlington, Virginia, has won nearly $3M in research awards from the Defense Department and NASA.
- Sedaro's software is used by the Pentagon's requirements organization overseeing major systems acquisitions.
- Space Force uses a digital twin to plan the Tetra 5 experiment, which aims to refuel satellites in orbit.
- The Space Development Agency is moving toward digital representations of satellites in its communications satellite solicitations, paving the way for future digital twins of operational satellites.
- The Space Systems Command plans to launch a digital engineering "ecosystem platform" by 2025 to integrate existing digital engineering efforts across the U.S. Space Force ecosystem.
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| 4 | | Mizuho Bank plans to launch a payment service for the metaverse virtual world in fiscal 2023, becoming the first Japanese bank to offer such a service. Mizuho Bank's payment service for the metaverse will be called Metaverse Coin and allow individual customers to make payments in virtual worlds using the platform of Mizuho's J-Coin Pay smartphone payment service. More: - The Metaverse Coin system aims to provide a stable payment method by linking it to a bank account, addressing the common reliance on cryptocurrencies or credit cards for payments in the metaverse.
- The bank intends to collaborate with game companies and other businesses to enable users to shop in their metaverse services and for retailers within the metaverse to receive immediate payments through the new system.
- The launch of Mizuho Bank's metaverse payment service reflects the growing recognition of the metaverse as a significant market with increasing economic activity.
Zoom Out: - Japanese open metaverse infrastructure, called Ryugukoku, is backed by Fujitsu, TBT Lab, Mizuho Financial Group, and Mitsubishi UFJ Financial Group, among other banking and tech players.
- In October 2022, the PM announced that Japan would invest in digital transformation services such as NFTs and the Metaverse.
- In November 2022, Japan's Digital Ministry announced plans to establish a decentralized autonomous organization (DAO) to assist government agencies in transitioning to Web3.
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| 5 | | Swarovski has filed trademark applications for various products, signaling its potential entry into the metaverse. The trademark applications include cosmetics and NFT-verified media, suggesting Swarovski's interest in establishing a presence in the virtual realm. More: - The trademark applications include cosmetics and NFT-verified media, suggesting Swarovski's interest in establishing a presence in the virtual realm.
- While the trademark filings do not confirm the immediate release of an NFT line, they hint at Swarovski's consideration of this move in the future.
- The news of Swarovski's potential metaverse expansion coincides with the company's efforts to revamp its business and focus on profitability.
- The involvement of renowned talents such as Steven Meisel and Pat McGrath highlights Swarovski's commitment to rejuvenating its brand image.
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| 6 | | VR developers and investors believe that Apple's mixed-reality headset could be a make-or-break moment for the industry. Apple unveiled its mixed-reality headset at its developer conference on Monday, offering a combination of VR and augmented reality capabilities, WSJ reported. More: - The delayed launch of Apple's headset, which has been in development for seven years, has created anticipation and high expectations among VR developers and investors.
- The VR industry experienced a boom and subsequent disillusionment, with decreased investment and declining headset sales in recent years.
- Many VR startups and investors are relying on Apple's headset to revitalize the industry and drive growth, similar to how Apple's Macintosh computer brought creative professionals into the computing era.
- Apple's headset's success could significantly impact the metaverse's future direction and the adoption of VR/AR technologies.
- The high expected price of the Apple headset, over $3,000, has raised concerns about mass adoption and limited accessibility.
- Developers are eager to see Apple's roadmap for future headsets at more affordable prices to expand virtual reality technology's reach.
Zoom Out: - During 2022, venture-capital investments into VR startups totaled $4.8B, down nearly 24% from a peak of $6.3B in 2019, according to research firm PitchBook.
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