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| Happy Thursday, Insiders! Today's Inside Podcasting looks at the partnership between Audacy and TuneIn, the demographics for true crime podcast listeners, and the new show Trevor Noah is working on. Curious what being at Stonehenge is like for the summer solstice? Read on! Christopher
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| 1 | | Two streaming platforms are teaming up as Audacy and TuneIn announced a new partnership. Audacy is extending its digital distribution of over 250 stations and the entire contents of its podcast library to TuneIn. More: - The partnership helps Audacy extend its reach for its content, which includes local music, news, sports, and podcasts.
- TuneIn offers over 200 additional platforms as well as deals with vehicles and devices, some of which include offerings from Tesla, Rivian, Lucid, Samsung, and Bose.
- TuneIn users now can play Audacy radio brands like WFAN, KROQ, and titles from podcast studios Cadence13, Pineapple Street Studios, and 2400Sports.
- Audacy also gets access to TuneIn's advertising while bringing TuneIn's original content to its platform.
- Advertising and monetization opportunities for both sides increase with the partnership.
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What the data says: Women are almost twice as likely to listen to true crime podcasts than men. 44% of U.S. women listen to true crime podcasts regularly, while only 23% of men do. Out of the 34% of respondents who say they listen to true crime podcasts, 45% of them have a lower education, equaling a high school diploma or less. A third of listeners have some college education, and 27% have at least a bachelor's degree. Relevance: Pew Research Center released findings of a podcast listener preference survey and found that true crime is one of the most popular podcast genres. Among top-ranked podcasts, defined as those with the highest average daily rankings on Apple's and Spotify's lists of top podcasts in a six-month period in 2022, it was discovered that true crime was the most common topic. Almost 24% of top podcasts covered true crime. More data: Young listeners are more likely to listen to true crime podcasts. 41% of listeners ages 18 to 29 said they listen to true crime podcasts, while only 15% of listeners ages 65+ replied in the affirmative. | | | |
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| 3 | | Fans of the popular true-crime podcast Criminal have the chance for bonus coverage with the "Criminal Plus" subscription plan announced by Vox Media. Vox will offer subscriptions for $50 or $79 per year that give subscribers bonus content, exclusive merchandise, ad-free episodes, and more. More: - Fans will also get more engagement with hosts Phoebe Judge and Lauren Spohrer.
- The $79 per year subscription adds a virtual event, free and discounted merchandise, and more. All products go on sale tomorrow, June 23.
- "At the Vox Media Podcast Network, we're always exploring opportunities to expand our podcast franchises through new products and revenue streams," said Vox Media SVP/GM for Audio and Digital Video Ray Chao. "We're excited to announce this latest expansion for Criminal, one of the most listened-to podcasts, and offer the show's fans even more from their favorite show."
- Criminal will still be available for free with ads for those who don't want paid subscriptions.
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| 5 | | Spotify announced a new original podcast hosted by former The Daily Show host Trevor Noah. The show will debut later this year and blend Noah's signature humor with his global perspective. More: - "It's really exciting to be joining Spotify on a fun new adventure where we'll engage in interesting and meaningful conversations with some of the world's most fascinating people," says Trevor. "We'll also probably fix every single issue humankind has ever faced, so you definitely want to join us for every episode."
- The new show will be available on numerous platforms and feature in-depth interviews, freewheeling discussions, and hilarious riffs as Trevor interacts with the most influential and interesting figures from around the world.
- Noah announced this from the Cannes Lions Festival of Creativity in France, where he sat down with Spotify co-founder and CEO Daniel Ek.
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| 6 | | Podchaser has announced an integration with Sprinklr, the leading customer experience management platform. This will bolster Sprinklr's AI-powered social listening platform, Sprinklr Insights, with Podchaser API's metadata. More: - Spinklr Insights will use Podchaser's API to listen to conversations in podcasts and measure them for brand relevancy.
- The conversations will arm Sprinkler customers with data on podcast reach, audience demographics, and more.
- "As the medium continues to grow, it's becoming increasingly important for companies to understand how their brand and products are being discussed on podcasts," said Bradley Davis, CEO of Podchaser. "Through Podchaser's data integration, Sprinklr customers are gaining unparalleled insight into their podcast presence and its impact."
- Podchaser has global metadata on over 4.5 million podcasts and 170 million episodes.
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| 7 | | Quick Hits: *This is a sponsored post. | | | |
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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