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| Hi Insiders, Welcome to Inside Metaverse! Today's top stories include news about Improbable, a U.K.-based startup, which aims to challenge Microsoft and Meta with its metaverse plan, and Kiya.ai, an Indian AI company, unveiling Bharatmeta, India's first metaverse platform, at VivaTech in Paris. And more... Scroll down for some "Quick Hits" and our "Question of the Week." Let us know of any topics you'd like covered in future issues. Vildana p/vildana-b | |
| 1 | | Improbable, a UK-based metaverse technology company, unveiled plans for a metaverse network to rival Meta and Microsoft. The SoftBank-backed startup has released its vision for MSquared, a network of interconnected metaverses aiming to create 3D spaces where people can live, work, and interact virtually. More: - The launch focuses on developer tools enabling programmers to build their metaverses using Improbable's Morpheus technology.
- MSquared, a separate business entity from Improbable, secured $150M in funding last year.
- Improbable emphasizes the purpose of the metaverse as enabling new interactive entertainment experiences, citing successful examples like Roblox, Minecraft, and Fortnite.
- The metaverse network aims to host thousands of users and offers cloud streaming accessibility, eliminating the need for software downloads to access the virtual worlds.
- Improbable has previously demonstrated its capabilities by hosting 4,500 players in partnership with blockchain firm Yuga Labs.
- The participants in MSquared include metaverse owners, content creators, service providers, and users, fostering an ecosystem of collaboration and interaction.
Zoom Out: - In September last year, the Financial Times reported that Improbable was closing in on a new funding round led by Elrond, a blockchain company, which valued the British unicorn at more than €3B.
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| 2 | |  What the numbers say: As of Q1 2023, Roblox Corporation, a gaming company, maintained a daily active user (DAU) count of over 66.1 million worldwide, according to the Q1 2023 report released last month. Roblox experienced substantial growth in DAU since the start of the global COVID-19 pandemic in early 2020, and it has managed to retain and expand its user base. However, the company's user growth has been slowing down since 2022. Relevance: Roblox said its revenue and DAU count for the Q1 of 2023 is up 22% year-over-year. According to a statement, it saw $655.3M in quarterly revenue. Impact: Roblox, known for its vibrant aesthetics and popularity among young gamers, has often been associated with being exclusively for children. This perception held until mid-2021, as most Roblox players were 13 or younger. However, as of Q1 2023, approximately 36.9 million Roblox gamers are 13 years or older, surpassing the 28.7 million younger users. The company revealed that its fastest-growing demographic consists of users aged 17 to 24, demonstrating Roblox's efforts to attract a broader audience. | | |
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| 3 | | Migu announced new immersive and AI innovations to debut at upcoming sports events, including the Asian Games 2023. The new technologies include 5G, 8K, XR, metaverse platforms, and wider AI adoptions like generative AI. More: - Migu, a subsidiary of China Mobile with approximately 1 billion users, will stream over 700 FIFA Women's World Cup matches, FIBA Basketball World Cup, Asian Games, and Chengdu 2021 Summer World University Games.
- The streaming will feature 5G and 8K ultra-high-definition broadcasting, along with the creation of a sport-themed metaverse virtual world that offers streaming, social, and shopping experiences.
- Migu plans to invest over 100 million yuan ($14.1M) to support mini-video creation and boost the ecosystem and creator community.
- At a mini-video event held by Migu and Shanghai International Film Festival (SIFF), several videos were awarded, including a spotlight on the mini-video "China's Voice in Winter Olympics."
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| 4 | | Indian metaverse platform Bharatmeta gained global recognition at VivaTech in Paris, positioning India as a major player in the metaverse technology landscape. Bharatmeta is the first metaverse platform of its kind from India, demonstrating India's potential in the metaverse industry. More: - Kiya.ai serves over 550 enterprises across 56 countries, leveraging its presence in 12 global offices.
- Unlike global platforms focused on gaming and virtual goods, Bharatmeta aims to enable physical and virtual product commerce, allowing real businesses to embrace metaverse technology.
- The platform offers practical use cases in banking, commerce, culture, and collaboration, leveraging India's digital infrastructure, including digital payments, open commerce, and identity systems.
- Bharatmeta aims to bridge the gap between the physical and virtual realms, providing inclusive experiences across various devices such as XR headsets, laptops, mobile handsets, and kiosks.
- Kiya.ai previously showcased the virtual experience of "Har Ghar Tiranga" on Bharatmeta during the "Azadi Kaa Amrit Mahotsav," allowing visitors to witness the Indian flag hoisted on a virtual monument.
Zoom Out: - According to a PwC study, around 70% of company executives in India intend to incorporate the metaverse into their organizational activities.
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| 5 | | WiMi Hologram Cloud has announced the development of a 3D-CNN hologram classification algorithm that utilizes deep learning and convolutional neural networks for accurate and fast classification of 3D objects in holograms. The 3D-CNN (Convolutional Neural Network) algorithm extracts feature information and optimizes it layer by layer, enabling automatic recognition and classification of holograms. More: - WiMi's 3D-CNN-based hologram classification technology effectively handles the 3D and wavefront information of holograms and achieves higher accuracy classification by utilizing deep neural networks.
- The algorithm finds applications in various fields, including autonomous driving, medical image diagnosis, intelligent security, and virtual reality.
- In autonomous driving, hologram classification aids in identifying vehicles, pedestrians, and traffic lights for automated driving decisions and safety detection.
- Medical image diagnosis benefits from hologram classification by enabling fast and accurate diagnoses for improved efficiency.
- VR experiences are enriched with object recognition in the virtual world using hologram classification.
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| 6 | | Emergen Research has released its metaverse market research report, providing businesses with insights and data-driven strategies for growth. The global metaverse market size is projected to reach $1.6T by 2030, with a revenue CAGR of 43.3% during the forecast period. More: - Factors driving market growth include the increasing demand for virtual and augmented reality applications, the convergence of digital and physical worlds, and advancements in technology such as blockchain, Web3, and motion tracking systems.
- The report highlights the competitive landscape of the market, profiling key companies such as Meta (Facebook, Inc.), Tencent Holdings Ltd., ByteDance Ltd., NetEase, Inc., and Nvidia Corporation.
- It provides insights into the product portfolio, company overview, financial standing, and market position of these major players.
- The report also covers mergers, acquisitions, collaborations, and partnerships happening in the metaverse market.
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Term of the Day Data-driven attribution: Data-driven attribution is an attribution model used in marketing to measure the impact of touchpoints throughout the customer journey. Read More Question of the Week How do you feel about the phrase "The customer is always right"? Join the conversation |
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