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| Hi Insiders, Today's issue covers news about the mixed-reality headsets for World Blood Donor Day. Plus, Hexagon partnered with NVIDIA to advance industrial digital twin solutions. Scroll down for some "Quick Hits" and "Question of the Week." Enjoy reading! Vildana
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| 1 | | Blood Centers of America and Abbott partnered to use mixed-reality headsets to attract new blood donors on World Blood Donor Day. The high-tech holographic glasses, developed by Microsoft and programmed by Abbott, create a virtual zen garden experience that donors can control with their eyes while they donate blood. More: - The initiative aims to address the decline in blood donors under 30, which has dropped by nearly a third in the last decade and further decreased during the pandemic.
- New York Blood Center was the first to deploy the technology, with plans to rotate the headsets to donation sites in Houston, Chicago, and Columbus, Ohio.
- The mixed-reality experience is expected to appeal to young donors and provide a more engaging and enjoyable donation experience.
- The holographic lenses allow blood center staff to closely monitor donors and maintain eye contact during the donation process.
Zoom Out: - June 14 is World Blood Donor Day, an annual global event that raises awareness of the importance of blood donation and honors voluntary blood donors.
- Visit bethe1donor.com/mixedreality to find out if the experience may be coming to a donation center near you and to learn more about becoming a regular blood donor.
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What the numbers say: In January 2022, the official app store for Oculus Quest had ~340 apps available for VR headsets. In contrast, the Oculus App Lab platform had approximately 840 apps at the beginning of the year, according to Road to VR. Steam had around 5,000 apps available for VR headsets.
Relevance: There are thousands of VR apps for popular VR headsets such as Oculus Quest, HTC Vive, and PlayStation VR. The number continues to grow as more developers create content for VR platforms. Apple's new Vision Pro is expected to offer compatibility with Rec Room, a popular social VR app. The Rec Room app currently supports various platforms such as SteamVR, Meta Quest, Meta PC VR, PSVR, PlayStation 4/5, Xbox, iOS, Android, and standard monitors via Steam. Influence: Apple introduced its $3,500 Vision Pro "spatial computing" headset, scheduled for an early launch next year. Despite limited availability, the company seeks developer support, hoping for immersive 3D apps to enhance the headset's success. Apple offers simulation tools in Xcode and early access to hardware for select software makers to ensure a robust app store upon release. | | | |
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| 3 | | Cornell University research indicates that the metaverse could contribute to environmental benefits by lowering the global surface temperature by up to 0.02 degrees C by the end of the century. The research paper "Growing Metaverse Sector Can Reduce Greenhouse Gas Emissions by 10 Gt CO2e in the United States by 2050" was published in Energy and Environmental Science. More: - The research highlights the potential of metaverse-based remote work, distance learning, and virtual tourism in improving air quality and transforming energy distribution.
- Limiting business travel through metaverse-based solutions can generate significant environmental benefits, particularly transportation.
- Policymakers can leverage the growth of the metaverse industry to accelerate progress toward achieving net-zero emissions targets and develop flexible decarbonization strategies.
- By 2050, the metaverse industry could lower GHG emissions, decrease CO2 concentration, decrease radiative forcing, and lower total domestic energy consumption.
- The National Science Foundation supported the research at Cornell University.
Zoom Out: - EY's research indicates that 25% of Bitcoin mining energy is renewable, while a single NFT transaction emits 48kg of CO2, equivalent to burning 18 liters of diesel.
- AI and cloud services in data centers consume significant energy, with one study showing that training a single AI model can emit 626,000 pounds of CO2, exceeding a car's lifetime emissions by over five times.
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| 4 | | Hexagon partnered with NVIDIA to advance industrial digital twin solutions for real-time comparisons and unified views. The collaboration between Hexagon and NVIDIA aims to combine reality capture, manufacturing twins, AI, simulation, and visualization to enhance workflows and optimize operations. More: - Hexagon's HxDR reality capture and Nexus manufacturing platforms will be connected to NVIDIA Omniverse.
- Integrating Hexagon and NVIDIA technologies will deliver real-time comparisons between real-world and virtual models, allowing for improved productivity, quality, safety, and profitability.
- Hexagon's Smart Digital Realities leverage real-time data capture and analyses to transform digital twins, providing customers with a comprehensive understanding of the real world.
- The partnership aims to bridge the gap between the real and virtual worlds, enabling the training of robots in virtual environments and bringing autonomy to various industries.
Zoom Out: | | | |
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| 5 | | Puma expands its metaverse efforts with the launch of Black Station 2, allowing shoppers to purchase NFTs and redeem them for physical goods within two digital worlds. The two digital spaces within Black Station 2 are Unkai, inspired by Shibuya, Japan, and Unter, reflecting the Berlin club culture and offering an immersive shopping experience for Puma customers. More: - Puma plans to leverage the metaverse platform for new footwear releases, with the Fast-RB running shoe being the first drop on Black Station 2.
- Customers can purchase Materializer NFTs representing physical shoes or digital collectible NFTs using cryptocurrencies or credit cards.
- Puma has partnered with MoonPay to manage NFT transactions and provide Web3 infrastructure for Black Station 2, further solidifying its commitment to exploring the potential of the metaverse.
- The launch of Black Station 2 aligns with Puma's goal to enhance its "Web3 footprint" and integrate the metaverse concept into its overall retail strategy, complementing physical stores and e-commerce operations.
- Puma's Puma Pass membership program, formerly Nitro Collection, will offer members early access to new products, adding value to its community.
Zoom Out: - According to Dune Analytics' data, Nike leads the companies that have profited the most from the sale of NFTs, followed by Dolce & Gabbana, which has sold about $23.67M.
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| 6 | | TRAGSATEC, a state-owned tech company in Spain, has partnered with Hexagon to develop the country's first digital twin for environmental protection efforts in the Campo de Cartagena region. The virtual model will assist decision-makers in addressing pressing environmental issues. More: - Spain's environmental challenges, including droughts, extreme weather, and desertification, have led to significant declines in productivity and economic losses for industries such as olive oil and vineyards.
- The Ministry for the Ecological Transition and the Demographic Challenge (MITECO) will utilize digital simulations to detect changes in water and vegetation, aiding climate change mitigation, disaster management, and pollution control.
- Built on Hexagon's Luciad platform, the Digital Twin is expected to be completed by the end of 2023, incorporating vast datasets related to the region and the Menor Sea area for visualization and analysis.
- The successful implementation of the Digital Twin in the Menor Sea area can serve as a model for other regions in Spain and beyond, addressing the global threat of climate change and ecological degradation.
Zoom Out: - Spanish TSO Red Eléctrica's (Redeia) subsidiary Elewit recently announced its ASUMO project, which aims to enhance data collection across electrical substations through the use of AI and digital twin technologies.
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| 7 | | QUICK HITS: - This ultimate guide covers partnership marketing fundamentals, best practices, and key things to consider when choosing the perfect partnership platform.*
- A panel of experts at Japan's communications ministry on Wednesday called for drawing up guidelines for "metaverse" virtual world services providers.
- Top 10 Sectors where metaverse disruption was major for traditional activities.
- Fujitsu and Hexagon digital twin tech aids predictive disaster and traffic safety management.
- Learn why leading investors have called whiskey casks the ultimate safe-haven investment. Start Investing.*
*This is a sponsored post. | | | |
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Term of the Day Customer Retention: Customer retention is the process of keeping customers loyal to a business and its products or services Question of the Week What's the most bizarre work-related dream you've ever had? Join the conversation |
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