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| Hey Insiders, Thanks for tuning in for another edition of Inside Podcasting. We get you caught up on Prince Harry and Meghan Markle's exit from Spotify, BetterHelp's influx of ad spending, and Podium's launch of Podbook. Have ideas for the newsletter? Share them with us! Christopher
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| 1 | | Archewell Audio, the audio-first production company started by Prince Harry and Meghan Markle, ended its podcasting deal with Spotify. After two and a half years, the companies "mutually agreed to part ways," according to a joint statement. More: - Meghan Markle's Archetypes podcast won't be renewed for a second season.
- In total, the $25M deal produced one season of Archetypes that lasted 12 episodes and added an additional holiday special.
- The company did not reach the benchmarks set to receive the full payout, according to sources familiar with the situation.
- "The team behind Archetypes remains proud of the podcast they created at Spotify. Meghan is continuing to develop more content for the Archetypes audience on another platform," said a representative for WME, the talent agency that recently signed Markle.
- It remains to be seen where Archewell Audio will go from here.
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What the numbers say: BetterHelp, a company owned by Teladoc Health, has increased its ad spend in podcasts steadily since February. It broke $11M in May, the most it has ever spent on podcast ads. BetterHelp, compared to what it spent back in December 2020, added $4M in podcast ad spending last month. Relevance: Magellan AI released its monthly report on podcast ad spending, with BetterHelp coming out on top once again. The online mental health brand's commitment to podcast spending on shows inside the top 3,000 in the U.S. is admirable, as it has spent over $21.5M in the past two months on podcast advertising. To date this year, BetterHelp has spent over $46.6M, blowing second-place Amazon out of the water by nearly $20M. More data: BetterHelp spent more money in May than ever before but advertised on fewer shows than it had all year. It only advertised on 711 shows last month, compared to 988 in April, 955 in March, 834 in February, and 981 in January. | | | |
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| 3 | | Podium, the company known for inventing AI tools for podcasters, has introduced Podbook, an AI-powered application that turns podcasts into books. This takes episodes and turns them into full-fledged books, making it easy for creators to repurpose their content. More: - Podbook is currently in closed beta, with a waitlist now open for podcasters interested in using the technology.
- Podium's tools use sophisticated language processing to take the content of a podcast episode and make it read like a book.
- The hope is that it will help audiences engage with podcasts in a new format and open up new revenue streams for podcasters.
- "Podbook is the latest evolution in our commitment to empower creators with advanced technology. It's an innovative solution that bridges the gap between audio and written content," said Ken Miller, CTO of Podium. "We believe that by unlocking new content opportunities for podcasters, we are helping grow their audience and monetize their content."
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| 4 | | Electronic Arts, the video game company, has joined forces with Cineverse to create a scripted audio podcast called Dead Space: Deep Cover. Cineverse, which runs Bloody Disgusting, is utilizing Electronic Arts' popular game series Dead Space for the backdrop of the show. More: - The show will tell the story of a journalist looking for his missing sister after she reportedly joined a local Unitologist church.
- The Dead Space game series has been lauded for its dark narratives and immersive gameplay.
- The series will become available in Q1 2024 and will stream free on Apple Podcasts, Spotify, and many other platforms.
- The 12-episode show will release episodes weekly.
- "The Dead Space franchise made a huge impact on the survival horror genre in gaming when it released 15 years ago," said Dead Space remake Senior Creative Director Roman Campos-Oriola. "As fans of Dead Space ourselves, it's great to see the level of passion and creativity shown by the team at Cineverse to deliver this untold story to fans."
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| 5 | | Audacy launched The Set, a 10-part original podcast series written, directed, and narrated by Zak Levitt. The show will focus on the untold story of the largest police corruption scandal in the history of the New York Police Department. More: - The first three episodes debuted last Wednesday, and the show dives into the 1990s crack era in Harlem's 30th precinct.
- 33 officers were arrested on corruption charges.
- The series discusses not only the extent of the scandal but also how internal power struggles threatened the investigation.
- "The Set is a compelling, fast-paced, and searing look at the tangled web of corruption that engulfed the NYPD's 30th precinct and the city at large," said Audacy EVP of Podcasts Jenna Weiss-Berman. "Zak Levitt's extraordinary investigative storytelling skills bring this fascinating slice of early '90s New York history to life."
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| 6 | | The Black Effect Podcast Network, the joint media venture between Charlamagne Tha God and iHeartMedia, announced John Hope Bryant has joined the Board of Directors. Bryant is an entrepreneur, author, philanthropist, and founder and CEO of Operation HOPE, Inc., the largest non-profit provider of financial literacy and economic empowerment tools and services in the U.S. More: - Bryant is also the chairman and CEO of John Hope Bryant Holdings, Bryant Group Ventures, and The Promise Homes Company.
- In addition to becoming a board member, Bryant will host a new show on the podcast network focusing on building wealth in the Black community.
- The show will launch over the summer and offer Bryant's insights on building capital.
- "I am honored to join the Board of The Black Effect Podcast Network, supporting the groundbreaking vision of Charlamagne tha God," said John Hope Bryant. "Black voices have been underrepresented and overlooked for far too long, and I applaud the leadership of Charlamagne, iHeart Radio's Bob Pittman, and the entire Black Effect team in standing up this platform for Black voices to inspire and inform each other. I'm with them 100%. They have every opportunity to be the best-in-class and transformational platform for the culture — and for business."
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- Chiquibaby is reuniting with TelevisaUnivision to launch a daily Spanish radio podcast.
- The Independent Podcast Awards is partnering with Podcasting, Seriously Fund to offer reimbursement for award entrants.
- Daphne Kwon will succeed Deborah Cowan as the CFO at NPR. Kwon comes from Flipside Crypto.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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