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| 1 | | American podcast listening habits are growing, as there were more podcasts listened to in May than in April, according to Podtrac. There was a 3% bump month-to-month in podcast downloads, with iHeartPodcasts remaining in the top spot for publishers. More: - iHeartPodcasts saw growth in downloads and unique listeners, with just under 33 million listeners and just shy of 375 million downloads, a 2% and 3% increase, respectively.
- iHeartPodcasts also has the second-largest amount of eligible shows on the list (788), behind only the BBC (848).
- Wondery came in second with just over 24 million downloads and 169 million downloads, a 3% increase from last month.
- NPR remained in the third spot but dropped in its reach. NBC News jumped past the New York Times to claim fourth.
- Vox Media, which made its debut in the Podtrac rankings last month, held onto the 10th spot.
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What the numbers say: Women are more likely to be newer podcast listeners than men. Sixty percent of Podcast Newcomers, which signifies people who have started listening to podcasts weekly over the past year, are women. Podcast Intermediates are listeners who have listened to podcasts for two to three years, and Podcast Pioneers have been listening to podcasts for four-plus years. Both Podcast Intermediates and Podcast Pioneers skewed more toward men. Relevance: Cumulus Media and Signal Hill Insights released their Podcast Download — Spring 2023 Report with a large number of findings on podcast listening trends. They surveyed 608 respondents ages 18 and older, who all said they listened to at least one hour of podcasts in the past week. It found that women have begun to listen to podcasts more frequently over the past year, while men have been listening for longer. More data: The data also shows that Podcast Pioneers are more likely to listen to more shows per week, averaging 5.6 shows per week. Podcast Intermediates average 5.3 shows per week, and Podcast Newcomers listen to 4.2. Heavy consumers, which include listeners who listen to six-plus hours per week of podcasts, average 7.5 shows per week. | | | |
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| 3 | | Buzzsprout, the leading podcast hosting platform, entered into a partnership with Podium, an AI tool for podcasters. Buzzsprout now has new generative AI features, powered by Podium, called Cohost AI. More: - Buzzsprout users can now automatically generate comprehensive show notes, easy-to-navigate chapters, title recommendations, transcripts, and more.
- This will help podcasters cut down on the time they spend after recording and editing on post-production. All that needs to be done is to upload the file into Cohost AI.
- "When evaluating AI partners, Podium was the clear winner," said Alban Brooke, Head of Marketing at Buzzsprout. "Podium consistently delivers high-quality results, and we're thrilled to work with them to seamlessly integrate AI into podcasters' workflows."
- "By integrating Podium's AI, Buzzsprout is the first to release this kind of AI technology at scale to creators. Buzzsprout is helping their customers to focus on what they do best — creating compelling and exciting podcast content for their listeners," said Paul Bloch, co-founder of Podium.
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| 5 | | Podchaser, the intelligence engine for the podcasting industry, announced today the launch of an AI-powered capability to help advertisers expand their reach in podcasting. Collections+, which has been developed and tested by Acast, is now available to any hosting provider, ad platform, or marketplace. More: - This will help advertisers refine their targeting and reach, as podcast data is pulled from the widest range of sources across podcasting.
- It will come from the hosting platform's data, Podchaser's first-party data, Apple Podcasts and Spotify category and chart data, IAB categories, surveys, and transcriptions.
- That data will then be synthesized with AI models and sort the podcasts into verticals with all available data points.
- Advertisers can use the data collection to target their campaigns. This should help shows broaden their reach as well.
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| 6 | | PRX Productions, the podcast distributor, and Sonic Union, a leading audio production company, have announced a strategic partnership for branded podcasts. The two will jointly provide podcast creation and production services for brands interested in creating their own podcasts. More: - The two have already partnered on podcasts, such as a travel podcast for Expedia and a teen advice podcast, We Got You.
- Sonic Union is a nationwide creative services and production house that collaborates with ad agencies, Fortune 500 companies, and more. PRX has already worked with significant consumer brands for podcasts, such as Ben & Jerry's, Patagonia, Simon & Schuster, and more.
- "We're proud that PRX is one of the top podcast distributors in the world," notes Jason Saldanha, Chief of Business Development and Content at PRX. "Our in-house production team, PRX Productions, creates premium audio and podcasts for and with outstanding partners. The team at Sonic Union are masters of the craft and have deep relationships with major advertising agencies and creatives across the U.S. Our hope is that we'll complement one another while together delivering the best possible opportunities and service."
- "Audio narrative is a powerful and effective tool for engagement. As our agency and brand clients ideate attention-grabbing campaigns, podcasting will more steadily become a part of media plans and may now include the integration of podcasting with social channels, YouTube, and video components. This is a territory we are collectively poised to help navigate," says Halle Petro, Sonic Union Executive Creative Director. "This exciting partnership will help to provide strategy ahead of the curve within the industry."
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- Spotify cut six true crime podcasts amidst its week of layoffs.
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- Wondery hired N'Jeri Eaton to a senior role as head of co-productions for limited series.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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