| Hey podcast enthusiasts! Thursday's edition of Inside Podcasting highlights which shows have earned great Civility Scores and which ones are maybe a little harsher. It also dives into a new feature that will give podcasters an idea of how likely people are to download a podcast based on the idea and title. Make sure to check out our picks for the shows you should listen to over the weekend, and remember to share with us any podcasting stories you want to read about! Christopher
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| 1 | | Coleman Insights, a media research firm, has launched Pod Predictor, a service that allows podcasters to test out the concepts for shows before they launch. The service surveys 1,000 podcast listeners to give honest feedback about show titles and elevator pitches. More: - The listeners range from ages 18 to 64 and are in both the United States and Canada.
- Each listener will be asked to determine how appealing a podcast concept is, rate it 1 to 5, and indicate their interest in downloading the content based on the title and description.
- Pod Predictor is now available for individual publishers and networks and will allow them to test out one or multiple concepts at a time.
- "So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. Now, with Pod Predictor, podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public," said Coleman Insights Vice President/Consultant Jay Nachlis.
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What the numbers say: NPR's Up First and The Mel Robbins Podcast earned the highest Civility Scores, according to Seekr. Each came in with a "High Civility" score of 83, meaning that there are very low or no amounts of personal attacks in the podcast episodes. On the other hand, Pod Save America from Crooked Media earned the lowest Civility Score of any Top 10 news podcast, checking in with a 50. Relevance: Seekr, an AI company that specializes in content evaluation, and Oxford Road, a leading audio ad agency, announced the launch of the first-ever Civility Score for podcasts. The Civility Score uses Seekr's AI to give marketers a way to measure brand suitability, helping them to deliver a larger return on investment. Civility Score uses AI to measure the volume and intensity of personal attacks in top podcasts' episodes. Marketers can see the Civility Score for each show and use it to assess risk when advertising with a show. Other civility scores: Crime Junkie, the top true crime podcast, earned a 97 Civility Score, while another true crime podcast, The Last Podcast on the Left, earned a 44. For society & culture, Huberman Lab earned a 98 Civility Score, while Girls Next Level posted a 71. In comedy, Funny Cuz It's True with Elyse Myers earned an 85 Civility Score, while 2 Bears, 1 Cave with Tom Segura & Bert Kreischer had the lowest score of any in the report, a 41. | | | |
| 3 | | The Fellas Studio, the video-forward podcast studio, has become the U.K.'s fastest-growing podcast house after a £1.5M investment by KSI, YouTube stars The Sidemen, and more. The Fellas Studio, founded in 2021 by YouTubers Callum Airey, known as Calfreezy, and Joshua Larkin, known as Burnt Chip, has made it a priority to place video in front of podcasts. More: - Airey and Larkin host The Fellas, the flagship show for the studio.
- Other U.K. creators have joined the investment, including William Lenney (WillNE), Christopher Dixon (ChrisMD), and Callum McGinley (Callux).
- The Fellas Studio works directly with its talent to build a holistic brand around a particular show to help monetize it.
- Other shows in the studio include Saving Grace, Not My Bagg, and Chloe vs. The World.
- Future plans for the studio include continuing to produce external content for large brands as well as creating an in-house streaming service.
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| 4 | | Podcasts to listen to this weekend! - If you're a fan of people telling personal stories and shows like The Moth and This American Life, check out The Compulsive Storyteller with Gregg LeFevre. LeFevre is a public artist and tells offbeat stories from his life in 20 minutes or less.
- The first two episodes of Light the Fuse — The Official Mission: Impossible Podcast are now live ahead of the premiere of Mission: Impossible — Dead Reckoning Part One tomorrow. They feature interviews with Tom Cruise, Christopher McQuarrie, and Simon Pegg.
- CHANEL Connects, the arts and culture podcast, has come back for season three. Hear interviews with Penelope Cruz, Jon Gray, and Frida Escobedo, among others, this season as they discuss the questions that shape culture today.
- 25 years ago, a bet was placed in a German bar between a neuroscientist and a philosopher. Listen to The Guardian's Science Weekly podcast to learn how that bet was paid out last week.
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| 5 | | Pocket Casts, the podcast app, has announced the launch of the Pocket Casts Wear OS app. The app makes it easier to listen to podcasts on your Google watch, such as a Samsung Galaxy Watch or Google Pixel Watch. More: - It allows users to leave their phones behind and listen to podcasts directly from their Bluetooth headphones through their watch.
- This works with a Pocket Casts Plus subscription, a watch with Google OS, and Bluetooth headphones.
- You're able to access any podcast that you're subscribed to, as well as those in your Up Next queue, Filters, or any uploaded cloud files.
- Users are able to adjust the playback speed, trim excess silence, and turn on Volume Boost to make it louder.
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| 6 | | Audacy, the radio broadcaster and parent company of podcast studios Cadence13, Pineapple Street, and 2400 Sports, is negotiating with financial creditors to restructure its debt. Lawyers representing two different groups of creditors have recently signed nondisclosure agreements to begin discussing the restructuring of Audacy's $1.9B debt. More: - In May, Audacy alerted investors that it would begin talking with creditors to work out its debt issues.
- The Gibson Dunn & Crutcher law firm was hired by a group of senior lenders, while a group of second lien bondholders has retained law firm Akin Gump Strauss Hauer & Feld, sources told the Wall Street Journal.
- Audacy itself is working with the restructuring adviser PJT Partners and has retained lawyers from Latham & Watkins.
Zoom Out: - Audacy saw its first quarter 2023 revenue drop 5.7%.
- "It's looking increasingly likely this is headed for a Chapter 11 in-court restructuring," B. Riley Securities Equity Research analyst Dan Day told Inside Radio.
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| 7 | | Quick Hits: - Combine traditional project management with your docs, knowledge base, and AI.*
- PodcastOne obtained exclusive distribution and advertising sales rights to Some More News and its spinoff Even More News, two comedic news podcasts.
- Legal expert Judge Andrew Napolitano and his Judging Freedom podcast have signed with Crossover Media Group to expand sales and marketing.
- According to IAB, mid-roll advertising is the top source of podcast industry revenue.
- Sharpen your mind in minutes a day with Brilliant. From AI to math and data science, their interactive lessons help you level up. Try it free today.*
*This is a sponsored post. | | | |
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INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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