| |
| Hey Insiders! Welcome to another edition of Inside Podcasting. Today, we look at how the SAG-AFTRA strike affects the podcasting world, podcast listeners' thoughts on listening to shows on YouTube, and how Bill C-18 in Canada is affecting podcasts. Make sure you scroll down to read up on which podcast hosts are donating to charity and more Quick Hits from around the industry. Don't forget to let us know what you'd like to read about in the newsletter! Christopher
p/chris951156 | |
| 1 | | The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) joined the Hollywood writers on strike on Friday, looking for a fair contract. This includes voice actors and narrators, which will likely put some podcast productions on hold. More: - Actors are still permitted to handle some audio work during the strike.
- This includes recording audiobooks, dubbing English into Spanish and other languages, working on video games, or hosting or performing independent podcasts.
- Sound recordings and working in music videos are also allowed.
- Narrative podcasts for a podcast platform or production company are not allowed.
- Other projects allowed for actors include game shows, variety shows, episodic or long-form animated series, training videos not for broadcast, sponsored content for influencers, and more.
- The SAG-AFTRA strike specifically covers scripted TV series and movies, meaning hundreds of productions have been shut down.
|     | |
| 2 | | 
What the numbers say: 88% of podcast listeners who watch podcasts on YouTube are doing so at home. Only 5% of people are watching while commuting on the bus or train or while driving in a car. 7% of listeners are watching podcasts at work. Those that listen on YouTube tend to do so frequently, as 47% listen weekly and 36% listen daily on YouTube. Relevance: Veritonic released a survey, Podcast Consumption on YouTube, highlighting the responses of 300+ daily or weekly podcast listeners in the U.S. who have watched at least one podcast on YouTube. It found that 78% of podcast listeners aware of YouTube have actively utilized its free version to listen to podcasts. Even with YouTube ads playing, 42% of listeners don't mind them. 55% of listeners admitted to only occasionally skipping them, while 33% always skip them. Even better for advertisers is that 70% of listeners reported that they visited the website featured in an ad they heard while watching a podcast on YouTube. More data: 54% of listeners like to consume podcasts on YouTube because they enjoy seeing the hosts and their guests converse. 46% say they pay more attention when they physically see the host and guests. 77% felt more engaged in a podcast while watching it, and 87% said they felt more connected to the show when viewing it on YouTube. | | | |
| A message from our sponsor, RYSE. |  | | The Hottest (And Coolest) Innovation In Smart Home Tech
Ring 一 Acquired by Amazon for $1.2B
Nest 一 Acquired by Google for $3.2B If you missed out on these spectacular early investments in the Smart Home space, here’s your chance to grab hold of the next one. RYSE is the tech startup that’s in pole position to dominate the Smart Shades market, and their exclusive public offering of shares priced at just $1 is closing soon. The Smart Home space is scorching and best-in-class specs (and 6 issued patents) have RYSE positioned as the next industry heavyweight: - Unmatched Convenience: Their tech makes manual shades smart in under 5 minutes.
- Affordable Luxury: Priced at $169 vs. competitors’ pricing of up to $1,000 per window.
- Retail Distribution: Scheduled to launch in 100+ Best Buy stores by this summer.
Get a piece of RYSE before their brand becomes synonymous with Smart Shades. Learn More | |
|
| 3 | | After the Canadian government passed Bill C-18, which requires tech companies to pay to link to news content, certain podcasts have been censored on Meta apps like Facebook, Instagram, and Threads. The bill was passed to force Google and Meta to pay for news links on their platforms, but the businesses have found ways around it. More: - Bill C-18 targets "online communications platforms that make news content available to persons in Canada" and looks to "regulate digital platforms that act as intermediaries in Canada's news media ecosystem in order to enhance fairness in the Canadian digital news market."
- But Meta updated its guidelines and began banning Canadian news on its platforms.
- Podcasts like The 905er, which is a political podcast highlighting news in Toronto, Ontario, have had their social media accounts on Meta platforms censored.
- Journalist Matt Cundill tweeted a photo of The 905er's Instagram account, showing that it reads, "People in Canada can't see your content."
| | | |
| 4 | | WGBH, the Boston-based public broadcaster, has signed a deal with Anonymous Content to leverage its podcasts, radio, and television programming into new projects. Anonymous Content will work to adapt the intellectual property into films and TV series. More: - Podcast series that could be utilized include the investigative series The Frontline Dispatch, the children's show The Creeping Hour, and the travel series Detour.
- GBH, which is a PBS member station, has television programming that includes Julia Child's The French Chef and This Old House.
- Anonymous Content is the production company that has created Academy Award-winning films like The Revenant and Spotlight, as well as The Stranger on Netflix and Swan Song on Apple TV+.
- "GBH has a rich legacy of producing inspirational, impactful, and engaging local and national stories across many subject matters and mediums," Evie Kintzer, GBH's VP of Strategy and Business Development, and Pablo Velez, GBH's Director of Licensing and Business Development, announced in a joint statement. "We look forward to amplifying these stories by bringing them to audiences as scripted projects."
| | | |
| 5 | | Kail Lowry, Lindsie Chrisley, Vee Rivera, and Alessandra Gonzalez, podcast hosts with shows distributed by PodcastOne, have banded together to donate to an Amazon Wish List campaign for teachers. The four hosts have each committed to donating $2,000 to "Clear the List," and teachers can submit their Amazon Wish Lists for consideration. More: - The submission portal is open through 11:59 p.m. ET on July 21. Once submissions are in, the four hosts will choose lists to clear, meaning they will donate much-needed school supplies to deserving teachers and classrooms.
- This is the third year that Kail has orchestrated this campaign.
- Lowry, a former MTV's Teen Mom alum, hosts three shows for PodcastOne, Barely Famous, Baby Mamas No Drama with Rivera, and Coffee Convos with Chrisley.
Zoom Out: - Baby Mamas No Drama won the 2023 Webby for Best Lifestyle Podcast.
- In June 2022, PodcastOne announced a deal with Lowry and the rest of the hosts, acquiring some previously existing podcasts and creating more.
| | | |
| 6 | | Ghosted! by Roz Hernandez, a paranormal comedy podcast, joined Exactly Right Media ahead of its newest season. The show debuted on Exactly Right Media yesterday with a new season. More: - Host and comedian Roz Hernandez interviews celebrities, paranormal professionals, as well as entertainers on the podcast.
- The interviews focus on ghost and paranormal activity and how instances of supernatural encounters can affect the people involved.
- Hernandez, a transgender performer, can be seen performing in various Los Angeles venues, which led Karen Kilgariff, CEO of Exactly Right Media, to want to work with her.
- "Her wit, vulnerability, and wide-eyed exploration of the occult make her a perfect fit for the Exactly Right network. We're thrilled to share her unique voice and talents with the Exactly Right audience," said Kilgariff.
| | | |
| 7 | | Quick Hits: - It's true: there really is a once-in-a-lifetime IRS kickback available to 80% of businesses. Apply Now.*
- Calm, the mindfulness app, and Spotify have announced a partnership to make mental health content more accessible.
- Buzzsprout announced that its Cohost AI feature can now help you market your podcast.
- Lemonada Media announced an ad sales and distribution deal with Self-Helpless, a hit comedy podcast.
- Level up your AWS knowledge. Packed with tips and tricks, the Amazon Web Services Cookbook is a must-have resource for both novices and experts.*
*This is a sponsored post. | | | |
| Upcoming Events | | JUL
20 | | How to Set Up a Fundraising Campaign | | | | | | | JUL
25 | | Lacework hosts former CEO of Starbucks, Jim Donald, for a fireside chat on what CEOs need to know about cybersecurity.* | | | | | | | JUL
31 | | #TwoCents Discussion Community Challenge | | | | | | | OCT
16 | | Meet Our Fund 5, Building and Investing in AI | | | | | | * This is a sponsored event | | | |
Term of the Day Options: Options provide the right but not the obligation to buy or sell an underlying asset from another party at a fixed price over a specified time. Question of the Week Do you think it's ever acceptable to bring politics into the workplace? Join the conversation |
INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
| |
| |
|
| |
Comments
Post a Comment