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| Hey there, Insiders! Welcome to another exciting edition of "Inside Metaverse"! Explore tech giants' new strategy to woo women with VR fitness apps and delve into the realm of mobile games with top-notch in-app purchase revenue. Discover the pioneering HKIA Metaverse from Hong Kong International Airport Plus and get the latest on Apple's Vision Pro headset. Don't miss our "Quick Hits" section for your dose of rapid-fire news, and explore our "Knowledge Hub" for invaluable insights and resources.
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| 1 | | VR headset manufacturers are targeting fitness apps to broaden their customer base, with a notable shift from young male gamers to women over 35. The industry is partnering with corporations outside gaming and buying non-gaming app makers, creating a path for developers to make new programs. More: - Companies like Apple are entering the VR fitness sector with plans to incorporate Apple Fitness+ into its headset.
- Sam Cole's VR exercise app, FitXR, shifted its user base from young men to women over 35 as it gained popularity.
- Meta, a dominant VR headset maker, bought Within, the studio behind the popular VR fitness app Supernatural, as part of its fitness strategy.
- In December 2019, less than 10% of Quest headset users were women, but fitness apps have introduced more women to VR.
- Despite challenges like discomfort and dizziness, VR fitness apps are seen as a way to motivate people to exercise and offer a recurring revenue stream through subscriptions.
Zoom Out: - A report from Grand View Research predicts the global VR market size to reach $62.1B by 2027, with applications in gaming, entertainment, and fitness driving growth.
- A survey by Statista estimates that by 2025, there will be over 43M active VR users in the U.S., indicating a growing market for VR fitness applications.
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| 2 | | 
What the numbers say: PUBG Mobile stood out as one of the highest-earning mobile games in 2022, raking in over $1.7B globally in just the first eight months. However, the top earner for the year was the Chinese game Honor of Kings. Relevance: Sensor Tower's store intelligence data, released in April, indicated that Tencent's Honor of Kings maintained its status as the top-grossing mobile game worldwide in March 2023, generating $215M globally on both the App Store and Google Play. Additionally, Tencent's PUBG Mobile (including "Peace Elite" revenue) secured second place with earnings of $139M. Notably, 65.6% of this revenue originated from the Chinese iOS market, while the U.S. and Saudi Arabian markets contributed 8.7% and 2.8%, respectively. | | | |
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| 3 | | Hong Kong International Airport (HKIA) has launched the first-ever HKIA Metaverse in Greater China, offering an immersive virtual world to engage international visitors and local travelers. The HKIA Metaverse, which runs from July 6 to August 31, 2023, utilizes Web3 technology and includes various games at corresponding booths. More: - The HKIA Metaverse comprises three airport scenes: the Departure Hall, the Sky Bridge, and the boarding gate area.
- Visitors can participate in a treasure-hunting game, with hidden treasures available daily.
- Winners receive a limited-edition HKIA Metaverse NFT for the 25th-anniversary celebration of HKIA.
- Alby Tsang, Head of Retail & Advertising of Airport Authority Hong Kong, stated that this initiative allows visitors to immerse themselves in a virtual world and engage with brands like never before.
- The Metaverse is part of a campaign that aims to gamify the airport environment, offering multiple levels of engagement and interactive experiences for visitors.
Zoom Out: - Changi Airport Group has recently unveiled a metaverse experience called ChangiVerse, a fresh way for new audiences to connect with Singapore Changi Airport and explore its sights in the digital space.
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| 4 | | Apple's Vision Pro headset is expected to have a slow ramp-up, with a longer timeline to reach the revenue success of previous Apple products like the iPhone and iPad. The Vision Pro headset, launching in early 2024 at a much higher price point, is expected to have limited initial availability in the US and a slower international expansion. More: - The iPod, iPhone, and iPad quickly became significant contributors to Apple's revenue, with the iPod generating about 16% of sales in 2004 and the iPad making nearly $20B in revenue by 2011.
- The Apple Watch started slower but has become an important part of the business, contributing to the Wearables, Home, and Accessories segment that brings in about $40B annually.
- Apple plans to require appointments for in-store purchases, localize the product for international markets, and slowly roll out new Vision Pro experience areas in retail stores.
- The challenges for the Vision Pro include its weight, limited use cases, the need for an external battery, and convincing consumers to wear a computer on their faces.
Zoom Out: - The Financial Times reported that Apple has significantly cut its Apple Vision Pro unit shipments targets: down from an expected million units per year, Apple will now only make around 400,000 Vision Pro headsets in 2024.
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| 5 | | The traditional Bavarian monastery of Andechs has introduced a VR program offering immersive tours of its brewery. The program, named "TimeRide GO! Kloster Andechs 360," provides a unique perspective into beer-making, allowing visitors to explore areas typically inaccessible due to hygiene and other regulations. More: - The VR program is offered by TimeRide, a company known for its VR attractions in various German cities.
- The VR tour of the Andechs Monastery Brewery is available in two durations:
- a 45-minute tour priced at €11.90;
- or a 90-minute tour priced at €16.90, including a beer tasting.
- The VR experience includes a digital 3D representation or a 360-degree video, with a narrator explaining the beer-making process.
- The Andechs Monastery Brewery is one of the last breweries run by a religious community, the Benedictines of St. Boniface in Munich and Andechs.
Zoom Out: - New Belgium Brewing in the U.S. offers a VR tour that takes visitors through the brewing process and the company's sustainability practices.
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| 6 | | BMW has unveiled the ConnectedRide Smartglasses, a motorcycling accessory that projects navigation and GPS data into the rider's field of vision. The device, presented at the BMW Motorrad Days in Berlin, can be adapted to different helmets and face shapes, offering a practical solution for riders seeking real-time data without distraction. More: - The Smartglasses display navigation data, speed, and current gear in the rider's field of vision.
- An optical module projects data onto the right lens, with GPS data sourced from the connected smartphone.
- The device connects to the smartphone and the BMW Motorrad Connected app via Bluetooth.
- Riders can adjust the position of data in the field of view and the settings while riding using the multi-controller on the motorcycle's handlebars.
- An RX adapter for prescription lenses is available, but only between +4.5 and -4.5 diopters.
- Two sizes of Smartglasses are available for different pupil distances.
- The battery life is up to 10 hours.
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| 7 | | QUICK HITS: - Combine traditional project management with your docs, knowledge base, and AI.*
- Metaverse studio Karta secures investment from figures in music, gaming, and sport.
- In a world-first, 3D holographic images of an embryo have been developed as part of a collaborative research project between the University of Adelaide and the University of St Andrews.
- The top five popular and immersive games available on the virtual platform attract gamers to the metaverse.
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