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| Hey Insiders, 📰 In today's issue, we cover the Vision Pro developer's kits, Epic Games revenue, Metaverse game McNuggets Land, and more.
⏬ Scroll down for some quick hits and upcoming events.
👂 We want to hear from you — let us know what other content you'd like to see in future issues. Happy reading! Vildana
p/vildana-b | |
| 1 | | Apple has opened up Vision Pro developer kit applications, gearing up for the 2024 launch of its $3,499 headset. This move allows selected developers to utilize the actual hardware to create and refine apps tailored to the headset's unique features. More: - The Vision Pro headset requires a range of apps designed specifically for its distinct hardware and capabilities.
- Apple's developer kits are not a preliminary release of the product.
- The device is loaned and remains Apple's property, to be returned post-launch.
- Developers must adhere to strict confidentiality agreements, including ensuring the device remains at the shipped address and is locked in a Pelican hard case when unused.
- While some Apple-designed apps resemble iPad apps, the device can also have full VR applications that immerse users in a virtual milieu.
- Apple is keen on developers transferring VR apps from other platforms and crafting new apps exclusively for Vision Pro.
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| 3 | | McDonald's has launched a metaverse game called "McNuggets Land" to tap into the growing virtual worlds and gaming trends. The game allows players to explore a digital McDonald's-themed universe and engage in various activities. More: - Within the first week of its launch, "McNuggets Land" attracted over 10 million players.
- The game's virtual economy has already generated significant revenue for McDonald's, with in-game purchases and virtual merchandise sales exceeding $50M within the first month.
- "McNuggets Land" is part of McDonald's larger strategy to boost brand engagement and reach a younger audience through immersive experiences in virtual environments.
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| 4 | | Netflix reportedly has no plans to develop a native app for Apple Vision Pro. However, the platform will still support the unmodified Netflix iPad app. More: - Netflix has chosen to "take a pass" on creating a native app for Apple Vision Pro, as reported by Bloomberg's Mark Gurman.
- Apple Vision Pro will support iPhone and iPad apps that can run unaltered on visionOS.
- Apps can also be optimized or built from scratch for visionOS.
- Netflix previously released a custom VR app for Quest, which hasn't seen significant updates in a while.
- Disney+ is confirmed to launch with a custom native app for visionOS.
- Gurman speculates that a Prime Video app from Amazon might also be introduced for Apple's headset.
Zoom Out: | | | |
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| 5 | | Researchers at Semmelweis University in Budapest have utilized VR to enhance the rehabilitation of schizophrenia patients. According to the World Health Organization (WHO), schizophrenia affects roughly 24 million people globally, severely impacting various life aspects. More: - VR-ToMIS (VR-based Theory of Mind Intervention in Schizophrenia) therapy method was developed to boost patients' mentalization skills.
- Schizophrenic patients often misinterpret others' feelings, thoughts, and desires, leading to misunderstandings.
- The VR-ToMIS therapy, created using British startup vTime's software, comprises nine sessions.
- It begins with an introduction to the technology and the ToM concept, followed by eight 50-minute intervention sessions.
- In these sessions, patients wear VR glasses and engage in everyday situations, from beach walks to blind dates, interacting with therapist-controlled avatars.
- After the simulation, patients use another VR device, the temporal disc controller, to identify emotions displayed on a 3D face.
- Feedback from patients was positive: 93.3% found the method entertaining, and 78% deemed it vital for their rehabilitation.
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| 7 | | QUICK HITS: - Invest in Virtuix before they ship their VR treadmills to their waitlist, a $100M opportunity. This opportunity ends on 8/10. *
- How did the consumer industry treat the metaverse in Q2 2023 filings?
- Meta Quest Pro hasn't been discontinued, despite reports.
- Discover how collagen helps reduce loose skin, deep wrinkles, and dark spots.*
*This is sponsored content. | | | |
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