| |
| Happy Thursday, Insiders! In today's edition of Inside Podcasting, we look at how North American growth helped Acast's Q2 earnings, which shows made the biggest leaps and falls in the Edison Report Top 50 U.S. podcasts for Q2, and which podcasts to listen to over the weekend. Make sure you read to the end to see how you find out your podcaster personality and how you can learn more about the wine industry through podcasts. If you're enjoying the newsletter, let us know! Happy reading! Christopher
p/chris951156 | |
| 1 | | Acast, the Swedish-founded podcast company, announced its Q2 2023 earnings report today, showing growth in North America as well as globally. It showed a net sales growth of 22% compared to the previous quarter. More: - It saw a net sales growth of 22% globally, amounting to SEK 386.3M (~$315.8M).
- The organic net sales growth surged 15%.
- North American net sales growth of 31% to SEK 110.7M (~$84.5M) primarily led to the total growth.
- Net sales in Europe increased by 17%, bringing in SEK 235.1M (~$201.3M).
- The gross margin remained stable at 36% over the quarter.
- Acast has said it will continue to focus on the development of its self-serve ad platform, as automation helps create value for the company.
- It will also focus more on AI-driven advertising to give more extended reach.
|     | |
| 2 | |  What the numbers say: This Past Weekend w/Theo Von and The Breakfast Club saw the biggest movements inside the top 25 of the Top 50 U.S. podcasts in Q2 2023. The two shows rose 12 and 10 spots, respectively, in the charts, sliding up to 15th and 16th place. Your Mom's House jumped eight spots from 33 to 25. Wait Wait...Don't Tell Me! got hit the hardest this quarter, dropping 10 spots from 22 to 32. Both Up First and MrBallen Podcast each dipped nine spots.
Relevance: Edison Research released its Top 50 U.S. Podcasts of Q2 2023 report, which is based on asking 5,352 weekly podcast listeners ages 13 and up what they're listening to. It is the first report that Edison Research has released that focuses on one quarter. Previous editions have highlighted two quarters and watched the movement of the shows. The top four shows remained the same in Q2. The Joe Rogan Experience, Crime Junkie, The Daily, and This American Life held the top four spots again. More insight: While it may have only jumped up two spots, Call Her Daddy made them count, jumping into the top five from the seventh spot. Morbid: A True Crime Podcast had sat at five last quarter but fell all the way to 12. Dateline NBC moved up three spots to 6, and Office Ladies went from just outside the top 10 at 11 to the nineth spot. | | | |
| A message from our sponsor, Adobe. |  | | Teamwork can take success to new heights — learn how on Adobe’s new podcast. Without the backbone of strong team collaboration, the brands and businesses we see around us every day wouldn’t exist. Even the most successful organizations — like Fortune 500 companies and championship-winning sports teams — have honed their approach to teamwork. In Season 1 of Adobe’s The Power of Teamwork podcast, we heard how the lighting and costume creatives at Amazon’s The Marvelous Mrs. Maisel collaborated to create an award-winning show. The experts at HelloFresh talked us through the delicate team balance to create environmentally conscious and delicious meals. And the design innovators at Lemonade Insurance showed us how they leverage AI to assist members of their team and make insurance more accessible. Every episode dives deep into how cross-functional collaboration, a strong internal team culture, and structural efficiencies lead to business success. Don't miss out on the stories of how Success starts with We. Listen Now | |
|
| 3 | | WPP and Spotify announced a partnership deal today, making Spotify the first audio platform to be integrated directly into WPP's solutions. The partnership allows WPP to offer its clients early access to Spotify ad products and allows them to understand more about their listening data. More: - The advertising company and the audio streaming service will develop integrations using Spotify's data to help clients gain insight into listening patterns to better inform ad strategies.
- WPP will then work with Spotify employees to train them on focusing on digital ad creativity and how to better incorporate Spotify's ad services.
- One of the first outputs of the partnership will be a WPP client-specific version of Spotify's Sonic Science insight study that will be conducted by the WPP agency Mindshare.
- With our new global partnership, we're helping WPP clients modernize their strategy and planning," said Brian Berner, Global Head of Advertising Sales at Spotify. "More than 550 million people across 184 markets come to Spotify every month to be entertained, to learn, and to discover for nearly 2.5 hours each day. As we continue to drive innovation in audio and the advertising industry at large, partners like WPP are critical to delivering for advertisers, creators, and audiences wherever they are."
| | | |
| |
| A message from our sponsor, Surfer AI. |  | | How much is your time worth? More than the cost of Surfer AI, we bet. Does your content team have time to read 300k words before writing their next article? Probably not. Enter: Surfer AI. ✨ Surfer AI analyzes the equivalent of a Harry Potter book’s worth of information from start to finish. From outline to article, you’ll have content that reads well and ranks high 10x faster than the average writer can produce! Surfer has been synonymous with SEO since 2017. Agencies all over the world trust the 500+ potential ranking factors Surfer’s in-house algorithms consider when creating your article. With a click you’ll get: ✔️ 100% Customizable outline
✔️ Relevant keyword suggestions
✔️ Selection of organic competitors based on intent
✔️ Suggested image placement and article structure
✔ Long-form content based off what’s already ranking on the SERPs. Stop guessing. Start ranking. Try Surfer AI today! | |
|
| 5 | | Realm, a leading independent fiction podcast company, announced that it is branching into the kids' podcasting space with an acquisition of Pinna. It also acquired podcast company Lipstick & Vinyl, which focuses on unscripted podcasts for underrepresented voices. More: - Pinna brings a slate of over 150 wholly-owned licensed titles in the kids and family audio sector, like Grimm, Grimmer, Grimmest, and Opal Watson.
- Realm also made ad sales alliances with Rebel Girls and GoKidGo, meaning Realm will represent over 375 hours of original, kid-centric content.
- Lipstick & Vinyl brings over 50 ongoing podcasts in the entertainment and lifestyle sector, including The Only One in the Room and Broke Girl Therapy.
- Realm triples its volume of entertainment with these three deals to over 6,000 hours across almost 300 audio series.
- "There is untapped potential in kids' audio, a nascent, fast-growing, evergreen market," said Realm co-founder and CEO Molly Barton. "We see the acquisition of Pinna as a first meaningful step in our commitment to this category, and our new partnerships with Rebel Girls and GoKidGo will fuel our collective success."
| | | |
| 6 | | The Podcast Academy, the only professional membership organization for podcasters and the hosts of the annual Ambies Awards show, is now getting into podcasting with a new show called Podcast 360. The show will feature podcast company founders interviewing each other, as the current week's guests will be the next week's episode's host. More: - The Podcast Academy is partnering with DCP Entertainment to launch the new series.
- The show aims to create more knowledge about how the podcasting industry works.
- Each week, guests will sit in the hot seat and answer three questions from other company founders and experts, and then the following week will be able to ask the questions.
- The show debuts Aug. 8, and some of the featured guests include Tenderfoot TV President Donald Albright, Quill CEO Fatima Zaidi, Wonder Media Network Chief Revenue Officer Shira Atkins, Triton Digital Senior VP of Podcast Strategy Sharon Taylor, Bumper founder Dan Misener, and Podnews Editor James Cridland.
| | | |
| 7 | | Quick Hits: - The AWS Cookbook — packed with practical insights and hands-on examples — is a must-have for your cloud toolkit.*
- PodScore is a free online quiz you can take to find out what your podcaster personality type is.
- Wondery announced a new sports slate for the four new podcasts, including ones hosted by Michelle Beadle, Trey Wingo, and more.
- Oregon Wine has debuted the Oregon Wine Podcasts finder on its website, allowing wine enthusiasts to learn more about the industry in the state by linking to over 500 podcasts in an interactive map.
- How to score a spoke-tacular deal on your next set of wheels. Upway will deliver a top-notch e-bike right to your door for up to 60% less than retail. Use code INSIDE for $150 off.*
*This is sponsored content. | | | |
| Upcoming Events | | OCT
4 | | Join this free hybrid event in Amsterdam and you'll hear from industry experts at Meta, Opera, AdGuard, Mozilla, Google, and more. | | | | | | | OCT
16 | | Meet Our Fund 5, Building and Investing in AI | | | | | | * This is a sponsored event | | | |
Term of the Day Warrants: Warrants are equity derivatives that give the holder the right to purchase equity in a company at a future date and at a specified price and quantity. Question of the Week Have you ever regretted a career decision? What would you have done differently? Join the conversation |
INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Vibha Chapparike | |
| |
| |
|
 | Content Google, your clients and your audience will love. Don’t just generate articles, generate traffic. | |
|
| |
Comments
Post a Comment