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| 🌌 Today's issue features Microsoft patenting a new modular HoloLens, a dive into the biggest video game industry acquisitions, ImmersedVR launching an XR headset, and more.
⏬ Scroll down for some Quick Hits and our Upcoming Events section.
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📚 Enjoy your read! Vildana
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Microsoft has patented a new modular HoloLens device that appears more consumer-friendly, suggesting a potential shift in their mixed-reality strategy. This comes after a period of relative silence regarding the HoloLens line, especially as competitors like Apple and Meta intensify their efforts in the space.
More: - HoloLens, Microsoft's MR solution, uses a custom Windows version to superimpose holographic apps into real-world spaces.
- Unlike competitors, Microsoft's prismatic holograms reduce motion sickness by minimizing the latency between the virtual and real worlds.
- Current HoloLens applications are primarily for high-end engineering and military uses.
- The new patent showcases a modular HoloLens design, addressing the inability of current models to adapt to specific user environments.
- The modular design allows interchangeable prismatic displays with various head strap styles.
- Microsoft has also patented virtual keyboard designs for HoloLens, allowing users to type naturally with holographic windows.
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What the numbers say: On Jan. 10, 2022, Take-Two Interactive made headlines by acquiring social gaming company Zynga for $12.7B, emphasizing its move into the mobile gaming sector. This was closely followed by an even larger announcement on Jan. 18, 2022, when Microsoft announced its acquisition of Activision Blizzard for $68.7B, marking one of the industry's most substantial deals.
Relevance: On Monday, the U.K.'s competition watchdog sought public feedback regarding Microsoft's proposed $69B acquisition of Activision Blizzard, with a final verdict expected by Aug. 29. Despite the Competition and Markets Authority (CMA) halting the deal in April, Microsoft argues for a re-evaluation, citing legally-binding promises made to the European Commission and a licensing agreement with Sony. The Competition Appeal Tribunal (CAT) in London, tasked with reviewing the CMA's initial decision, has already presented Microsoft's stance that the situation has shifted due to the commitments acknowledged by the European Commission shortly after the U.K.'s initial rejection. | | | |
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| 3 | | Immersed, known for its VR app, is reportedly developing its own XR headset with a 4K-per-eye resolution and micro-OLED display. This move follows other VR app developers like Bigscreen VR, which also ventured into hardware design. More: - Immersed's app connects standalone VR headsets such as Meta Quest 2, Quest Pro, HTC Vive Focus 3, and Pico 4 to desktop computers.
- The "Immersed Visor" will offer both AR and VR capabilities with a 100-degree FOV and might resemble slim AR glasses.
- The headset's 4K-per-eye resolution is supported by micro-OLED displays, a technology also used by Apple's Vision Pro, Bigscreen Beyond, and Sony's Playstation VR2.
- Only Apple's Vision Pro matches the high resolution of the Immersed Visor.
- Immersed custom plans fit the Visor for each user, similar to Bigscreen and Apple's approach.
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| 4 | | The cofounders of Futureverse have unveiled "Born Ready," a $50M fund targeting early-stage Web3 technology-focused companies. The fund aims to expand Futureverse's Web3 infrastructure and content network. More: - Born Ready will invest between $250,000 and $2M in selected companies.
- FCTRY Lab, a sneaker startup, and Walker Labs, a Web3 game studio, are among the initial companies in the Born Ready portfolio.
- Born Ready also plans to support firms that can add to Futureverse's intellectual property, as shared by cofounder Aaron McDonald.
- Additionally, Born Ready will launch an accelerator to foster some of its portfolio companies.
- Shara Senderoff, a cofounder, perceives the metaverse as the next phase of the internet, beyond just blockchain-backed desktop games.
Zoom Out: - Futureverse recently secured $54M for its metaverse objectives, intending to enhance virtual experiences for users.
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| 5 | | Digital twin technology, gPROMS, will simulate the water treatment process in real-time using 60,000 dynamic and static data points. This initiative collaborates with water companies and industry providers to eliminate direct process emissions from bacterial wastewater digestion. More: - The project focuses on achieving carbon-neutral water treatment.
- gPROMS technology is at the forefront of this initiative.
- The technology will provide real-time modeling of the water treatment process.
- The partnership involves multiple water companies and industry providers.
- Their primary goal is to address direct emissions from the bacterial digestion of wastewater.
- This endeavor marks a significant step towards sustainable water treatment.
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| 6 | | Philippine Airlines (PAL) has launched a collection of Limited Digital Collectibles in collaboration with Philippine Blockchain Week. PAL's venture into Web3 signifies its ambition to grow its global network of nonstop flights. More: - The collection consists of eight distinct images crafted by artist Trace Orozco minted on the Ethereum blockchain.
- Each digital collectible is a detailed artwork and contains $1,500 worth of Mabuhay Miles, which the owner can redeem.
- Purchasers of these collectibles will be gifted a Philippine Blockchain Week ticket annually for the upcoming three years.
- The collaboration with Philippine Blockchain Week aims to inspire Filipinos to explore the vast potential of Web3 and beyond.
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| 7 | | QUICK HITS: - The AWS Cookbook — packed with practical insights and hands-on examples — is a must-have for your cloud toolkit.*
- Meta and UFC are collaborating on a UFC-themed experience for the Horizon Worlds VR platform.
- Peaxy, a cloud software firm specializing in battery lifecycle analytics and digital twins, recently secured $12M in a Series B2 financing round.
- Prof. Gabriel Weimann of the University of Haifa recommends strategies for NGOs and law enforcement to counter cyberterrorism in the Metaverse.
- How to score a spoke-tacular deal on your next set of wheels. Upway will deliver a top-notch e-bike right to your door for up to 60% less than retail. Use code INSIDE for $150 off.*
*This is sponsored content. | | | |
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