| STORM CHASERS: Gov. Gavin Newsom spent most of the weekend road-tripping through SoCal, bringing with him warnings of the approaching Tropical Storm Hilary and promises of help from the state.
By Monday, with the worst of the storm cleared, he brought donuts. Each of these stops — from meetings with tribal leaders in Palm Springs to doling out gratitude pastries to emergency responders in Los Angeles — was memorialized on social media, a real-time diary of the governor’s public role in the midst of crisis. High visibility during a natural disaster can be a no-win proposition. Too much, and critics will complain that politicians are treating a historic storm as an excuse for a photo op (to wit, one Atlantic writer, noting Newsom’s casual garb, wondered whether Hilary was simply a “casual chic rescue opportunity.” Too little, and elected officials risk appearing absent at the height of emergency. “It’s a balancing act. You want to amplify the message and show engagement without getting in the way,” said Anthony York, the governor’s spokesperson. It’s a common tendency for political reporters to reflexively compare Newsom with his predecessor, Gov. Jerry Brown, but the difference is especially stark in times like this. Brown rarely appeared at the scene of unfolding disasters, preferring to monitor response efforts from the state’s operations center in Sacramento and waiting days to check out the aftermath in person. Brown took heat at times for appearing aloof as a crisis unfolded, but his aides argued that rather than draw away resources from the scene, the governor was more effective coordinating response behind the scenes. The same dynamic is playing out now for President Joe Biden, who has faced some outcry for a slow public response to the devastating wildfires in Maui. His administration has pushed back, saying Biden has kept in close touch with Hawaiian officials. But the criticism now looms over Biden as he visits Maui today to survey the damage. The role of a president, or even a governor, during a natural disaster is markedly different from that of a local official. But it was notable that Los Angeles Mayor Karen Bass had both local and national audiences in mind as she staked out her public role in the storm. In addition to regular press conferences with county and city officials, Bass made numerous appearances on places like CNN, Fox News and Ryan Seacrest’s radio program to explain the stakes of the storm to people living outside of Los Angeles. “I know in other cities this might look like a trivial amount of rain,” Bass said on Fox News on Monday. “But just think — we are not used to rain in the summertime.” Her appearance also yielded a rare compliment on the conservative news channel. Host Neil Cavuto spoke of the “beautiful city of Los Angeles,” a phrase that would probably be anathema to some of his colleagues. HAPPY MONDAY AFTERNOON! Welcome to California Playbook PM, a POLITICO newsletter that serves as an afternoon temperature check of California politics and a look at what our policy reporters are watching. Got tips or suggestions? Shoot an email to mmason@politico.com or send a shout on Twitter. DMs are open!
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