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| Hey Insiders! Welcome to Thursday's Inside Podcasting newsletter. Today, we discuss the new move Disney has made, Voices' The Power of Podcasts report, and the new features on Spotify for Podcasters. Make sure you check out our Quick Hits and podcasts you should check out this weekend! If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Back in March, Spotify announced that it would be laying out a more data-focused platform for podcasters called Spotify for Podcasters. On stage at Podcast Movement yesterday, Spotify announced updates to Spotify for Podcasters, including impression analytics, show page customization, and more. More: - Spotify Director of Podcast Product Austin Lemon gave the presentation at the conference in Denver and shared updates on Spotify for Podcasters.
- There are new customization features on Spotify, including linking to social media accounts from a bio, sharing the best episodes with listeners, and recommending other great content on Spotify.
- There is a new "Best Place to Start" feature that gives listeners the idea of where to pick up a podcast.
- New updates to the show page bio allow creators to talk up their show.
- "Host recommendations" can let listeners know what podcasters are listening to other than their own show.
- Creators will also have control over podcast previews, so it's not just auto-created. But Spotify for Podcasters's monetization program does offer automated ads to help podcasters grow their revenue.
Zoom Out: - Lemon also announced Megaphone, Spotify's new performance dashboard for the Spotify Audience Network. It focuses on analytics and data to show each podcaster how their show is doing from a listening and monetary perspective.
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What the numbers say: If you listen to a ton of different podcasts each month, you're actually in the minority. Among 1,183 people surveyed, typically, they listen to between one and three different shows each month. 51.44% of respondents claimed this, while 29.65% say they listen to four to six. The percentage decreases for more shows than that, as 12.67% listen to seven to nine before, and only 6.25% say they have more than 10 shows a month they listen to. Relevance: Voices, a voiceover marketplace, released The Power of Podcasts, a report on the listening habits of Americans. It showed that podcasting has become a major form of media, as 73% of respondents said they have listened to a podcast in the past 12 months. The report dove into gender preferences for shows, how much people listen each week, why people listen, and how they discover new shows. More data: The report states that podcast advertising is projected to account for $3.53B of ad spend by 2026. It also found that most listeners don't have a preference for who is reading podcast ads. 62% of listeners are expecting to be entertained when they listen to a show, and 66% of true crime fans are women. | | | |
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| 3 | | Disney has decided to venture into the children's podcasting arena by announcing a new Frozen podcast series. The show will mark the 10-year anniversary of the animated hit and is the first time Disney is expanding one of its movies into a podcast. More: - The story will continue after Frozen 2 and present a completely original story.
- The show will be titled Forces of Nature and be a 12-episode series about a climate catastrophe that Elsa and Anna must help remedy.
- "This immersive series … taps into listeners' imagination and offers parents an engaging, screen-free experience to share with their children," said Liz Alesse, Vice President of ABC Audio, which is collaborating with Disney.
- An all-new cast will play the parts of the characters, so Idina Menzel and Kristen Bell will not be reprising their roles as Elsa and Anna.
- Disney also teased a third film, and Menzel confirmed she is in for the next movie.
- Forces of Nature will launch in October.
Q: What other Disney films do you think would be good to branch off with a podcast series? Let us know here. | | | |
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| 5 | | Inside Radio and Podcast News Daily unveiled their list of the Most Powerful People in Podcasting for 2023. There were over 700 names nominated, and a panel of experts narrowed down the list to 54 people. More: - Those on the list include indie creators, executives from podcast publishers, and podcasters from all over the United States, showing the wide array of people involved in the growing medium.
- Selectees include Aaron Mahnke, founder of Grim & Mild Entertainment; Alex Cooper, host of Call Her Daddy; Ben Cave, Director of Apple Podcasts; Bill Simmons, CEO and Founder of The Ringer; and more.
- Other famous names include Draymond Green, Dave Portnoy, Jason Bateman, Will Arnett, Sean Hayes, Jay Shetty, Joe Rogan, Karen Kilgariff, Georgia Hardstark, Rachel Maddow, and more.
- The full list can be found here.
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| 6 | | For the first time since Edison Research started tracking American listening habits in its Share of Ear report, more people are listening to on-demand platforms than linear ones. As shown in its Q2 2023 findings, listeners favor paid streaming, podcasts, and owned music to over-the-air radio or satellite radio. More: - Edison Research has been tracking this information for the past nine years, and on-demand platforms edged linear platforms 50.3% to 49.7% this quarter.
- This is for the listening habits of consumers 13 and older.
- The audio time spent on on-demand platforms has increased steadily for the past five years.
- Edison Research notes that on-demand will not force linear all the way to zero, but it is a safe bet that the on-demand platforms preference will continue to grow for the foreseeable future.
- The research institute sees the ability to pick exactly what you're listening to rather than let a DJ or radio host decide as one reason for the shift.
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| 7 | | Quick Hits: - Toptal's no-risk trial offers flexible engagements with world-class talent, letting you confidently scale your teams.*
- Wondery announced a new show hosted by rapper Waka Flocka Flame and comedian Desi Banks called We Playin' Spades that premieres Sept. 11.
- Blue Wire, an independent sports podcast company, launched a community fundraising round.
- Triton Digital released the Canada Podcast Ranker for July 2023, with Front Burner again claiming the No. 1 spot.
- Start your Babbel journey today and set the stage for an autumn filled with discovery, connection, and unforgettable memories. Get 55% off when you join.*
*This is a sponsored post. Editor's Note: In the 8/17 edition of Inside Podcasting, the show In Her Ellement was misspelled as In Her Ellements. | | | |
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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