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| Hey Insiders! In today's Inside Podcasting, we highlight ABC Audio's new ad sales deal, how the CBC and Acast are teaming up to spread "A Love Story," and more. We also look at the latest Nielsen Podcasting Today report and see how the trends in the industry are changing. Don't forget to check out our podcasts to listen to this weekend! If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
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| 1 | | ABC Audio announced a multi-year partnership with Libsyn's AdvertiseCast to handle all its podcast ad sales. With the deal, advertisers will be able to book host-read and programmatic ads with ABC Audio. More: - ABC Audio's ad sales were previously handled by an internal team.
- ABC Audio is the recipient of numerous Edward R. Murrow Awards, including the 2023 winner for Excellence in Sound Start Here and Reclaimed: The Story of Mamie-Till Mobley, the 2023 winner for Podcasting.
- "ABC Audio's podcast business is flourishing, and we're poised to make several exciting content announcements this fall," said Liz Alesse, vice president of ABC Audio. "We're thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights."
- AdvertiseCast reaches over 2,000 podcast advertisers, expanding the pool for ABC Audio.
Q: Have you ever purchased a product that you heard about from a podcast ad? Join the conversation here. |     | |
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What the data says: Across every age sector, people are listening to podcasts more frequently each week. For listeners 18 years of age, only 26% said they listened to less than an hour of podcasts a week in 2023, compared to 34% in 2022. The same trend was seen in adults between the ages of 18 and 34, as only 23% reported less than an hour of listening compared to 30% a year ago. 33% of adults 35-49 were less likely to listen to more than an hour of podcasts in 2022, but only 26% felt that way this year. For adults ages 50 and up, 40% reported last year that they weren't listening to more than an hour of podcasts a week, while just 32% said that this year. Relevance: Nielsen and Edison Research released their findings in the latest Podcasting Today insights report. It found that listening habits are starting to return to pre-pandemic levels of interest. Nearly two-thirds of Americans have listened to a podcast, as the report found that 64% of listeners ages 12 and up have. The report found that the typical podcast listener listens to about nine podcasts per month. More data: Listening in transit is on the rise across all age segments and ethnicities. The total number of monthly podcast listeners has grown 68% over the past five years, and it has become especially popular with the Hispanic population, as it has seen a 95% growth since 2018. | | | |
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| 3 | | Cumulus Media announced an expanded partnership with Rich Eisen, the popular sports radio talk show host and host on NFL Network. Under the new partnership, Eisen will create the Rich Eisen Podcast Network, and Cumulus will distribute, market, and monetize all the shows from it. More: - The first upcoming show, What The Football with Suzy Shuster and Amy Trask, will debut on Tuesday, Sept. 12, and feature award-winning broadcaster Suzy Shuster and Amy Trask, the first female NFL CEO.
- Overreaction Monday is a new show that debuted this past Monday and is an expansion of the popular segment from The Rich Eisen Show. It will be hosted by Eisen and co-host Chris Brockman and will discuss the most overdrawn and hyped-up moments from the past weekend's NFL and college football games.
- The Rich Eisen Show will also see its podcast moved to the Rich Eisen Podcast Network.
- "Since joining the Cumulus family, they have shown unwavering support for my vision in growing my brand," said Eisen. "As I have expanded my suite of services, they were the only ones I wanted to do business with, and I couldn't think of a better place for my voice and productions to be heard over the coming years."
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| 5 | | Lemonada Media launched a new mental health podcast called I Need to Ask You Something. The show is a 10-episode weekly series made in collaboration with The Jed Foundation, which works to strengthen emotional health in young adults. More: - The show is hosted by Dr. Monica Band, a practicing mental health therapist and founder of Mindful Healing Counseling Services, LLC.
- Each week, Dr. Band will sit down with a young person and their parent, partner, or friend to help them create a blueprint for mental health success.
- The show premiered today and is available weekly on Wednesdays.
- I Need to Ask You Something dives into the questions that have haunted all of us throughout our lives and the best ways to move forward with answering them.
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| 6 | | Acast and the Canadian Broadcasting Corporation have teamed up to bring the award-winning podcast series Alone: A Love Story to French and Spanish-speaking communities. Acast will host, monetize, and distribute the adaptations in new markets around the world. More: - The French version will be titled Seule: Une histoire d'amour and the Spanish version will be titled Sola: Una historia de amor.
- The episodes will be made available on all podcast platforms, and they premiered yesterday with new episodes going up weekly on Wednesdays.
- The adaptations are produced by Studio Ochenta, a leading multilingual podcast company based in Paris.
- "It's an honor to expand our trusted partnership with the CBC," said Heather Gordon, Managing Director, Canada at Acast. "Alone beautifully illustrates that our common experiences as humans connect us with one another, and it is important for Acast to support CBC in bringing the story to more people than ever before."
- Sponsorship ads will include relevant advertisers for every market the podcast is distributed in.
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- Wondery released the trailer for a new podcast, Exposed: Cover-Up at Columbia University, which will debut on Sept. 11 and discuss the career of Dr. Robert Hadden and the sexual assault survivors who exposed his crimes.
- On Sept. 23, the CrimeCon CLUE Awards will be broadcast on the Law&Crime YouTube, Facebook, and TikTok pages. There are multiple categories dedicated to podcasting.
- Auddia completed an updated version of its Faidr streaming app, with podcasts now integrated into the Faidr Radio brand in the iOS and Android app.
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INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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