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| Hey Insiders! This edition of Inside Podcasting highlights a new music partnership for podcasts, the top podcast genres Canadians like to listen to, and some great shows that are premiering soon. Also, which NFL star is starting a new media company? Find out more inside. If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Acast has announced a partnership with Slip.Stream to give Acast podcasters the ability to use over 70,000 songs in their podcasts. The world's largest independent podcast company struck this deal with the largest royalty-free music platform to give all 100,000 Acast podcasters "Pro Level" access to Slip.Stream for six months. More: - Podcasters will receive a special discount if they want to renew their "Pro Level" plan for a year.
- According to research conducted by Acast, 74% of listeners say that they like podcasts that use music to set the tone and mood for an episode.
- 60% also prefer podcast ads that have music.
- Each week, Slip.Stream curates playlists specifically to pull from to help podcasters create the soundtrack to their shows.
- "Through this partnership, Acast and Slip.Stream are helping more podcasters enhance their storytelling and create more engaging content for their audiences by giving them access to more than 70,000 songs they can begin using in their podcast production," said Jesse Korwin, Chief Marketing Officer at Slip.Stream.
Q: What types of music have you found to be most effective in podcasts? Join the conversation here. |     | |
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What the numbers say: True Crime is the favorite genre among Canadian podcast listeners. It clocked in with 18% of all total downloads in the first six months of 2023, edging News by 1% and Comedy by 2%. Society & Culture came in fourth with 13% of all downloads, and Other took 10% of the downloads. Religion & Spirituality finished last with only 1% of the downloads. Relevance: Triton Digital released its 2023 Podcast Trends in Canada report. It is a mid-year look at what has been trending in terms of podcast downloads in the country. 2022's top genre was News, so True Crime has edged it out as of now. In Triton Digital's Top 100 Ranker, which it releases every month, News, True Crime, and Comedy were the top genres. More data: The report found that 92% of podcasts in Canada are listened to on a mobile device. The average listener downloads 4.4 episodes per week, and the most popular day of the week to listen to a podcast is Wednesday. Most people listen between the hours of 10 AM and 12 PM. | | | |
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| 3 | | A study from Katz Media Group found that road trippers used podcasts 28% of the time as their main audio entertainment in the car during their trip. The study of 1,000 adults also revealed that six in 10 people took at least one road trip in the summer of 2023. More: - The top audio entertainment during road trips came from AM/FM radio, as 76% of respondents said they used that.
- Pureplay Streaming Services came in second with 54% of usage, and Owned Music and SiriusXM each took 32% of the vote.
- 3% of road trippers don't listen to any audio while they're driving.
- 71% of road-trippers crossed state lines, and 29% road-tripped within their home state.
- The most common type of road trip was with one person and their spouse or partner (59%). 35% of adults traveled with their kids.
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| 4 | | Two-time Super Bowl champion Chris Long has announced the launch of a new media company, Yote House, dedicated to bringing content that intersects sports and culture. Long's podcast, Green Light, will be the company's flagship show, producing three episodes a week. More: - One of the new episodes a week will be a live show hosted by Chris and his brother, former NFL No. 1 overall pick Kyle. The show will also feature cohost Nate Collins and have regular guests including former NFL head coach Jeff Fisher, NFL Insider Diana Russini, and more.
- Chris and Kyle are the sons of NFL Hall of Famer Howie Long.
- Yote House will be a full-service audio and video production company and content studio and produce two new podcasts, Fax and the King, launching in September, and Life After with David Vobora, launching in 2024.
- "When I retired in 2019, I wanted to keep working, to stay involved in football, to have a voice, but I wanted to do it on my own terms," said Chris Long. "When I started recording 'Green Light,' success was no sure thing, but it has been thrilling to see the growth of the show over the last few years. Our cast and crew have expanded, we've been blessed with incredible guests, and have worked hard at developing dynamic content and connecting with our fanbase. As 'Green Light' has grown, so has our ambition to do more content development, which is why the launch of Yote House Media is a natural next step as we continue to expand."
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| 5 | | Popular podcast Case 63 was renewed for a second season at Spotify. The scripted audio podcast features a star-studded cast and was in the top five shows within Spotify's 2022 Wrapped. More: - The show features Academy Award winner Julianne Moore and Emmy Award nominee Oscar Isaac as Eliza Beatrix Knight and Dr. Vincent Caldwell.
- This season will feature Zoë Winters and Arian Moayad joining the cast as Marie Baker and Oliver Collins, respectively.
- Season 2 will be set in 2012, 10 years before season 1. All 10 episodes will be available to stream when the season drops on Sept. 26.
- You can catch up on Season 1, which topped the podcast charts in Chile, Brazil, and India last year, here.
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| 6 | | Just in time for the fall and Halloween season, Realm is putting out a new horror podcast, The Sisters, starring Mae Whitman (Good Girls, Parenthood, Arrested Development). The show will premiere on Sept. 22 and comes from Realm, the largest growing independent podcast network. More: - The show is inspired by real events and is the latest installment of the Undertow podcast.
- Joining Whitman will be David Morrissey (The Walking Dead) and Helen Baxendale (Friends).
- The horror podcast will follow Whitman's character, Frankie Bradshaw, who is the curator of "The Mutter" museum, a collection of medical oddities in Philadelphia. A new delivery to the museum throws her life into chaos.
- The show was created by Brett Neichen and John Scott Dryden of Goldhawk Productions and will be released weekly to all major podcast platforms.
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| 7 | | Quick Hits: - Big ideas demand a proven approach to product development. Revelry's process helps dev teams form and deliver 30-40% faster than industry standards.*
- iHeartPodcasts and Lava For Good premiered the first two episodes of Earwitness, a podcast investigating a 1998 wrongful conviction in Alabama.
- Apple released iOS 17 and announced features like episode art, a new Now Playing experience, and Queue for podcasts.
- Podreacher has announced a service that can turn your podcast into an Ebook.
- Optimize your cloud costs today. This practical guide explains the steps to implement FinOps practices and how to get buy-in from your team.*
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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