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| Hey Insiders! Thursday's Inside Podcasting highlights a new service that podcasters can use to come up with a podcast, a U.K. publisher that's trying to make it bigger in the U.S., and a former college and NFL star who's starting his own podcast. Speaking of new podcasts, this episode is chock full of new releases and upcoming debuts. If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Alitu, a U.K.-based podcast tech company, is beta-testing a free AI-powered tool on its platform that will help creators come up with a podcast in an hour. The tool, called Alitu Showplanner, will generate a podcast action plan for free, helping podcasters go from an idea to a launch in a minimal amount of time. More: - In order to start, a creator must answer a few questions on the Alitu Showplanner site. They'll get detailed feedback, thanks to the AI solutions, along with an action plan with all they'll need to make their idea into a podcast.
- It will give them ideas for the first five episodes, an auto-generated script for the trailer of the podcast, and access to a podcast name generator to help them come up with the perfect name.
- "Anyone who's ever started a podcast knows how tough that first step can be — taking that half-baked idea you've had floating around in your head for ages and turning it into something solid. It's the challenge that kills so many podcasts before they even begin," CEO Colin Gray says. "We created Showplanner as a way for the podcasting community to use AI as an assistant to jump the hurdle so we can go on to create the best content we've ever made."
- Once the action plan is created, users can join a free trial of Alitu to record, edit, and publish their podcasts.
- They can also join a seven-day video boot camp for podcasters.
Q: Have you ever thought about starting a podcast? What would it be about? Join the conversation here. |     | |
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What the data says: The placement of Dua Lipa: At Your Service fluctuates each week, rising as high on the Apple Podcasts' Society & Culture charts as 57 but as low as 162. The show, which recently wrapped up its third season on Sept. 1, sees peaks after an episode has been released. But then sees a sharp decline. This is also on a specific chart in the U.S., which is not where At Your Service is produced. Relevance: Persephonica, the U.K. podcast publisher behind At Your Service, The News Agents, and Political Currency, has signed with talent agency WME in hopes of winning more work in the U.S. Persephonica is developing a "big slate of shows," according to founder Dino Sofos, now that the company is moving towards expanding over the pond. At Your Service is the rare show in its current lineup that garners most of its listens from U.S. audiences. "When we have meetings with people in L.A., we say we produce At Your Service, and this is really well received," he added. "That has been a bit of a calling card for us in America." More info: Sofos said that Persephonica would produce a podcast about slavery reparations and follow a former BBC World News anchor whose ancestors were slaveowners on a journey with a Labour politician whose ancestors were most likely enslaved by the journalist's ancestors. | | | |
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| 3 | | Coleman Insights, the media research company, has launched the Ascend Brand Lift Study service, which will provide insights into advertising for radio, podcasting, and streaming audio. This kind of study can measure the effectiveness of advertising for those mediums and track metrics to support them. More: - Each study will be customized to each client, and they can measure components such as Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and Trust.
- Clients will have the option to choose between two methodologies: an analog methodology that utilizes consumers who meet certain requirements or a digital methodology that employs pixel-based technology that matches ad exposure to respondents.
- The Ascend Brand Lift Study service will also offer the ability to test an ad for favorability and message retention.
- "We are big believers in the effectiveness of audio advertising when it is executed correctly," said Coleman Insights President Warren Kurtzman. "With Ascend, we provide deep insights to our clients that will help improve the effectiveness of audio advertising campaigns."
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| 5 | | Former Heisman Trophy winner Robert Griffin III (RG3) has teamed up with Wave Sports + Entertainment for RG3 and The Ones, a podcast designed to break down the NFL season through the eyes of a former quarterback. Griffin will be joined by the game's best playmakers, past and present, each week to discuss the current NFL season. More: - The show is promising unique insights into weekly standout performances and what made them great.
- Griffin, who won the Heisman Trophy in 2011 and the NFL Offensive Rookie of the Year Award in 2012, currently works as a football analyst for ESPN covering NFL and college football.
- The show will debut on Sept. 21 and come out with weekly episodes each Thursday. A teaser for the show has been released.
- "Robert, the media personality, has become a household name across the internet, social media, and the big screen, mirroring his meteoric rise on the field as a Heisman Trophy winner, top pick, and NFL star," said Brian Verne, founder and CEO of Wave Sports + Entertainment, which also publishes New Heights with Jason and Travis Kelce and Podcast P with Paul George. "He is the perfect person to quarterback this show for us as we look to put up more big wins across the WSE Originals slate."
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| 6 | | North Carolina Public Radio — WUNC announced the launch of a new podcast called The Broadside that will take a look at the American South. The show will be hosted by Anisa Khalifa and discuss how the stories of the South matter across the country and world. More: - The show will premiere on Sept. 28 and be put out weekly on Apple Podcasts, the NPR app, or wherever you get podcasts.
- A trailer for the show has dropped today.
- Khalifa is an award-winning podcast host and producer, co-creating Dramas Over Flowers and Muslim in Plain Sight.
- The show is produced by Charlie Shelton-Ormond, who has worked in live television and audio at WUNC.
Zoom Out: - Embodied, the award-winning podcast from WUNC, will now be distributed by PRX, announced in a new partnership deal today.
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- Rapper and actor Xzibit is cohosting a new podcast, Lasagna Ganja, with Tammy The Cannabis Cutie that will premiere on Oct. 5.
- Author and former Hollyoaks star Gemma Atkinson has a new podcast, The Overshare with Gemma Atkinson, that will premiere Sept. 21.
- For new parents, renowned pregnancy and parenting author Emily Oster just announced a new podcast, ParentData with Emily Oster. It premieres Sept. 21.
- Braaains, an expert-led podcast hosted by sisters Heather and Sarah Taylor about mental health, disabilities, and how they're portrayed in TV and movies, is presenting a mini-series to coincide with Mental Illness Awareness Week. The three-part series, titled "You're Not Alone: Navigating Life with Mental Illness," will begin Oct. 3.
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Term of the Day Keyword stuffing: Keyword stuffing involves the inclusion of keywords into a website’s content unnaturally or repetitively to manipulate search engine algorithms. Question of the Week Do you share details about your salary with your coworkers? Join the conversation |
INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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